Where's the Magic Company" is a variety show in which celebrity guests use a brainstorming live broadcast to fulfill the wishes of their clients, realizing the goal of combining variety show and public welfare, and assisting in the resumption of work and production.

Shanghai Oriental Satellite Television has launched "Where's the Magic Company", a social life service program to help resume work and production, after original research and development. The program takes the public welfare program attribute as the starting point, based on the visit to the front line for the resumption of production and actual investigation, in-depth into the local industry to help the industry, a true understanding of the social and industrial situation, the development of a more accurate live e-commerce to help the resumption of production countermeasures, and then all-media-type inspirational experience of the revitalization of the industry services to the practical.

October 22, 2020, "where is the magic company" official announcement of the guest lineup, and released the first promotional video, October 30, the show pilot film in the East Satellite TV broadcast, November 2, the show announced the main visual posters and guest single poster?

Programming

Each episode of "Where's the Magic Company" consists of a real client presenting a resumption problem, and the members, after a field visit, learn about the real dilemma and assist the client to find innovative resumption solutions by means of new media. Celebrity guests in the program is only as a service provider, from all walks of life of the vegetarian talent is the protagonist of the "service provider", guests in the program to do their best for the industry front-line practitioners to help the resumption of work resumption, in the post-epidemic era to trigger the audience's emotional **** song, to further boost morale, inspire people.