Due to the special status of SP (abbreviation of English ServiceProvider, translated into Chinese as service provider), it must have a special person to communicate with operators and improve the relationship with operators, so BD came into being. The responsibilities of BD mainly include two aspects: first, it is responsible for communication with operators, such as the declaration of new services; Then there is public relations, and we have a good relationship with some responsible persons of operators. This is an O2O sales position, and the customer base is local businesses mainly catering. You need to be able to gain insight into the needs of merchants, use your own sales negotiation skills to reach cooperation and strive for corresponding resources. And have enough learning ability and analysis ability to provide targeted and feasible marketing programs for businesses.
Working direction of BD:
1. According to the company's development needs, determine the company's business development plan and complete internal communication and confirmation (some companies are BD directors to complete this work);
2. Complete the search, negotiation and cooperation of actual business partners according to the plan;
3. Maintain the relationship between existing partners and maintain orderly communication between the two parties according to business progress;
4. Obtain and upload competitive intelligence (this part of the work is not independent in general, and it will inevitably encounter the analysis of competitive intelligence in the process of expansion).
So Meituan BD means the business development personnel of Meituan.