& Then the following points should be paid attention to when investing in shops: 1. Location:
? Whether it's investing in houses or apartments, lots are very important, and it's the golden rule for investment shops. Lot can be said to be the first prerequisite for investing in shops, and it is also the first condition for determining the value of shops.
? The bustling downtown area in the city center may be the most expensive place for shops, but in the remote and inaccessible frontage, we can only call it a warehouse, which is even less valuable than the houses in the same lot. Although the shops in the bustling area are good, the prices are also extremely high. If the shops bought at a high price and other conditions are not good, resulting in low rents, the return on investment will be greatly reduced.
shops that may not be as good as lots, but have better conditions in other aspects and good rental income. In fact, there are indeed many first-class lots whose pavement unit price and rental yield are not as good as those of second-class lots. After all, the busiest place can't be equated with the place that sells the most things. 2. Street-facing situation:
Shops are called shops just because they are facing the street. Most people do not shop because they are shopping. They only buy when they are shopping, and 85% of them will temporarily change their purchase plans during shopping. Therefore, attention should be paid to investing in shops: try to buy pavements close to the street, which are easy for people to see and walk to.
? It is better to face the main street than the small street. It is better to face two streets at the intersection than to face one street. The side with many people is better. Of course, all this must be treated flexibly. Shops in the market are another form, perhaps facing only an aisle. This kind of investment should consider other factors in addition to the above principles. 3. People flow:
You can stand in front of the shops you want to invest in and count the number of pedestrians passing by at each time. The more pedestrians pass by, the greater the potential of the shop. Generally, passing vehicles are not counted, because walking talents are the main body of purchase. However, it should be noted that there are definitely not many people passing by, and people who buy things will have more people, which can only be used as an important indicator for buying shops. 4. Resilience:
If you want people to shop here, it depends on whether people are willing to stay here. If there is no parking place nearby, you can't expect anyone to visit at first. The sidewalk in front of the door is narrow, and people are always passing by. You know, people are prone to purchase impulses only when they are leisurely or stimulated. Therefore, it is very important whether the pavement makes people want to stay and not have the idea of leaving in a hurry. 5. Consumption habits:
? Where will you buy clothes? Where can I buy electrical appliances, furniture and second-hand houses? So if people buy clothes and go to a clothing street, and a new clothing street is opened, then investing here is debatable. Once people's buying habits are determined, it is very difficult to change them.
? Don't think that you are complacent because there are no peers nearby to compete with you. You know, most of the purchases take place in places where the market is booming. Therefore, once the newly developed shops are misplaced, they may face the risk of being left out. Investment shops must carefully study people's buying habits. 6. Purchasing power:
In two communities in the same area, one is all purchased commercial houses, and the other is mostly relocated households of old houses. Then, the communities of commercial houses will have greater purchasing power, business will be easy, and the pavement value will be relatively high. The Jews said, "Do business with women and their mouths." Then, the place where women often go shopping is also the place where purchasing power is concentrated, and the place where catering is concentrated is also the place where purchasing power is concentrated, not to mention the place where there are many rich people. Investment shops should choose places with strong purchasing power. 7. Convenience:&; Nbsp; Be sure to make it available to those who need it. For example, in the furniture market, if the traffic nearby is unfavorable, how to transport it? A good restaurant, but the parking space is insufficient; A very good shopping mall, but to get there, you must go through two underground aisles. Can such a shop be satisfactory? 8. Business circle:
Every bustling place will form a certain business circle. It is a paradise for people to eat, drink and shop. It is not necessarily limited to the commercial center of the city. When a new urban area is formed, a new business circle is formed, which is often concentrated in entertainment places, restaurants or companies. In partial urban areas and densely populated areas, there are also business districts of different sizes, which is the center of people's activities. Of course, it is also a guarantee for shops to make profits. 9. Planning:
The reconstruction and widening of roads and the overall planning of the city have a great impact on the value of shops. If you can know the urban planning in advance and invest in advance, you can get rich returns. If you don't care about it, you will suffer huge losses. 11. The strength of the developer and the development scale of the store:
The strong strength of the developer can ensure the engineering quality and delivery time of the store on the one hand; On the other hand, their business vision and investment choices are more credible. At the same time, the development scale of shops is also an important standard: a relatively large-scale shop is more likely to attract passengers and gather popularity, and various supporting facilities such as eating, drinking, playing, having fun and shopping are also more complete. 11. Terrain:
The pavement can't be lower than the road in front of the door. The sunken pavement gives people a bad feeling, and they can't go up several steps before entering the pavement, which makes people feel inconvenient. It is best to be as high as the road or a little higher. Don't underestimate this point. According to past experience, the pavement value will drop by 11% every time you climb two steps. 12. Clear height:
The clear height of shops should exceed the height of houses, which makes people feel no sense of oppression. Of course, it is useless to be too high. Generally, it is 3.2 meters to 3.8 meters. Large shopping malls should have higher space. 13. studio:
the bigger the studio, the higher the value. The entrance is very small, and the value of the facade with deep depth is correspondingly reduced. Under the same conditions, try to choose a larger shop. 14. Orientation:
Try to avoid the facade facing due west or southwest. The sun is too strong, it will cause the goods to fade, and the air conditioning fee will be much higher. If the light is too dazzling, it will be even more difficult if the awning is not allowed to be installed locally. Unless the sunlight can't directly enter the store
. 15. Pattern and function:
No matter whether it is self-operated or rented, shops may constantly change various business items, so it is very important for shops to be versatile and multifunctional. For example, opening a restaurant requires water supply, power supply, gas, smoke exhaust facilities and so on. And some shops have not reserved these facilities. If the shops are not fully functional, the rental operation will be greatly restricted.