1, the product as the lifeblood of the brand

They say they aspire to be the second best pickled fish in the universe, and "Tai Er" also declared: "Our pickles are better than the fish." But there's some truth to that.

35 days, restore the characteristics of the local cellar in Chongqing, and choose natural good spring water to make brine. The result is a crisp, acidic pickle with a lactic acid flavor.

2, well-positioned

This restaurant brand positioning is the main consumer strong after 80 after 90 to the year round of white-collar consumers. These young people have thoughts, self, ideas. Therefore, in too two pickled mustard fish placed in front of the white-collar slippers for white-collar change off high heels, hoping that the white-collar workers in the "too two" dining can relax, temporarily leave the tense working environment.

3, the decoration environment is better

Decoration is fashionable, interesting style, positioning urban young people, especially young women, to convey the experience of "fun and delicious".

Single product strategy, the store name is basically "XX pickled fish", the main pickled fish explosion, with some snacks.

More open in the shopping mall, unlike in the past often open in the food street, neighborhood streets.

4, Style

LOGO, prints are carved by the printmakers knife by knife, each piece of time more than 3 months.

A restaurant brand success will not be casually successful, there must be their strengths, now restaurant business is good product is the minimum standard, and decoration and planning marketing is also indispensable, because consumers pay more and more attention to the restaurant dining atmosphere, in the era of universal consumption, if the restaurant brand and other brands have no advantage, it is difficult to do well.

Taiji name

Remembering the process of building Taiji, founder Guan Yihong couldn't help but say, "It's still very interesting.

Taking the name "Tai Er" as an example, the brand name, which is worth more than 100 million dollars in the mouths of marketing experts, was originally created by Jiu, and was not recognized at first.

To be sure to do pickled fish, in order to get a good name, the nine brothers have exhausted the effort to think of a record one, in the notebook densely written nearly 50 names, however, most of the names were finally negated by his own, a small portion of the feeling is not bad, go to the trademark network to find out, have been registered.

One day inadvertently, nine brother read the "TOO" this English word, "TOO TWO, TOO TWO", he slapped his thigh, this pronunciation is quite good ah! Directly translated into Chinese, it means "too two", which is very interesting, but also has a pejorative connotation, should it be used or not? He decided to take a gamble, and Taiji was born.

July 2015, the first Taiji pickled fish opened. No one expected that this small store opened in the suburbs of Guangzhou, no signboards, no door, but later will be popular in the north and south of the country, become a popular phenomenon of food and beverage brands.