Advantages:

McDonald's is a global brand, its brand has been recognized, and it has sufficient global experience resources, economies of scale, improved operation quality control and quality, localized personnel and high quality, and recognized the company culture, which can cultivate the same value.

1. Global brand

2. Sufficient support, economies of scale

3. Operation quality control, high quality

4. Localized personnel, high quality and corporate culture, * * * with the same value

Weak position:

The number of personnel is high, and management is not easy. Emphasis on sustainable management, low unit price and high development cost, resulting in slow capital recovery. Brand positioning is limited to Hamburg business, and limited by global enterprise management, so we must consider the brand and past management methods.

1. High number of employees and difficult management

2. High development cost

3. Limited brand positioning

4. Limited global enterprise management

Opportunity:

Break through the limitation of regional eating habits with product research and development, provide greater value with diverse McDonald's experience, and use more strategic alliances to * * * develop the market together.

1. research and development of new products

2. more diverse McDonald's experiences

3. more diverse strategic alliances

4. high customer consumption potential

threats:

customer's taste choice, legal restrictions, no barriers to entry, lack of customer confidence, big trees attract the wind, etc.

1. Customer's taste choice

2. Legal restrictions

3. No entry barriers,