Excellent Examples of Business Plans
Business plans should avoid being overly optimistic. In fact, be very conservative in projecting capital needs, timelines, sales and profits. Very few business plans correctly anticipate the time and money it will take to actually start a business. Below I will recommend an excellent example of a business plan.
Entrepreneurial plan excellent case Part 1
Coffee stores are becoming more and more essential leisure drinks for white-collar and successful people, whether it is to talk about business or to meet friends to chat, coffee shop is a good choice, so for entrepreneurs to be able to open a coffee shop is also a good choice.
I, the company's basic
(a) Project name: the sound of the past coffee shop
(b) business scope: coffee, Western-style food, tea, all kinds of snacks and so on.
(C) Industry Type: Catering
(D) Project Investment: About 2 million yuan
(E) Site Setting: Pudong New Area, Shanghai
(F) Consumption Objects: Middle and Upper Level Consumers
(G) Operating Area: About 200 square meters
(H) Project Overview: To create a relaxing, comfortable, romantic environment and provide convenience (the main focus is to create a comfortable and comfortable environment). Romantic environment and provide convenience (mainly provides coffee, tea, all kinds of snacks, etc.), but also provide part-time college students to meet the civilized metropolis people in pursuit of spiritual needs to provide quality services.
(IX) business purposes: the sound of the past cafe aims to provide all customers with a relaxing, comfortable, romantic environment and inexpensive, stylish and casual, customer satisfaction services.
Second, the product/service introduction
1, the sound of the past cafe not only provides a variety of classic Chinese and foreign coffee, such as mocha, blue mountain, Jamaica, Jamaican coffee, frozen cream block coffee, fancy coffee, white coffee, the old Ipoh White Coffee, Macchiato, etc., and a variety of tea, such as a variety of famous Chinese tea, a variety of tea, health tea, juice, snacks and so on. We also offer a wide range of refreshments such as various kinds of Chinese tea, milk tea, health tea, fruit juice, snacks, etc. Our coffee is never instant, but hand-ground on the spot for good taste and flavor. Coffee house only service, in line with the "lowest price to provide the best service" purpose, to four "first-class" (first-class service, first-class environment, first-class varieties, first-class reputation) as the goal, and strive to make the Romantic Café become a place of rest for all white-collar workers or couples. The Romantic Café is a resting place for all white-collar workers or couples. Beside the door stands a green bamboo, inside the house hangs exquisite works, in front of the counter is set up to store a variety of newspapers and periodicals bookshelves. The interior is spacious and bright, with cozy seats and an elegant environment. Sitting in front of the window, you can surrounded by beautiful scenery and enjoy the beautiful scenery of the development zone. In front of the door also prepared some umbrellas, for those who go out without umbrellas to provide convenience to customers.
2, core competitiveness or technological advantage
Our Voice of the Past Cafe does not have a huge capital system like other competitors, but the good thing is that our location is better, so far, there are very few competitors. However, we have solid core concepts. They are:
(1) Reliable product quality: insisting on the best (as opposed to mass-market best) coffee beans.
(2) a high degree of environmental awareness: the use of more environmentally friendly equipment and packaging materials, and vigorously advocate and strictly require the use of energy conservation.
(3) Good employee benefits: For regular employees, provide the most superior health and welfare programs for employees, and implement employee stock ownership on a large scale.
(4) Harmony *** at the community spirit: to create a warm, free consumer environment for customers, encourage the store staff and customer exchanges, so that customers, whether alone or small gatherings can be happy to integrate, which slowly turn our past sound cafe into a customer's home and workplace outside of the life of the essential "third place! "
(5) Unique cultural taste: selectively participate in the promotion and distribution of some warm, inspirational movies and books.
The advantage of our Voice of the Past Café is that we use the opposite technology to serve our customers. We build a file for our customers when they come to the café for the first time, so that the next time they come, we can provide them with services that he is familiar with and satisfied with. Sometimes, the products they need are already delivered to them without them having to ask for them.
Three, industry/market analysis
As people's living standards in the continuous improvement, coffee, this Western-style drinks are being more and more accepted by the people of the country, and the ensuing culture of coffee is full of life at every moment. Coffee is no longer just a drink, it is gradually and fashion, taste tightly linked together, reflecting the high quality of modern life; or friends to talk about the heart, or business meetings, or leisure, in a cup of coffee filled with music. Nowadays, in many major cities in China, coffee shops have been seen, many young people have become enthusiastic advocates of coffee, coffee consumption in Chinese cities, the average annual consumption of coffee per person is 4 cups, even in Beijing, Shanghai, such a big city, the annual consumption per person is only 20 cups. In Japan and the UK, the average person has to drink a cup of coffee every day. Japan and the UK are both world-renowned countries for their tea culture, which has now developed into a huge coffee market. China, with its strong tea culture, has vast coffee consumption potential and is becoming the world's largest coffee consumption market. The number of coffee specialty establishments in many large and medium-sized cities in China is growing at a rate of about 30% per year. Just because China's coffee market is in its infancy, the growth rate of coffee consumption in China is astonishing, which means that a huge opportunity has come, meaning that there are more opportunities and more room for profit return. In the next few years, China is expected to become the world's most promising coffee-consuming country. Overall, due to China's huge market and favorable prospects for coffee consumption growth, China occupies an important position in the world's coffee industry's overall strategy to expand demand. Based on a large number of thorough market research, this industry report is mainly based on the basic information from the National Bureau of Statistics, the State Ministry of Commerce, the State General Administration of Customs, the International Franchise Association, the International Coffee Association, the China Chain Store Association, the China Beverage Industry Association, the China Industry Research Network, and domestic and foreign related newspapers and magazines, and provides a detailed analysis of China's coffee shop chain industry background, market outlook, competition and store location, and so on. The information is based on the background of China's coffee shop chain industry, market outlook, competition and store location, etc. It has been analyzed in detail, and a precise prediction has been made for the future development of China's coffee shop chain industry.
At present, China's coffee drinks this segment of the blue ocean market, in addition to Shanghai, Guangzhou, Shenzhen and a few other areas, the rest of the coffee market has yet to be developed. Last year, Wahaha launched the "Yo Yo milk coffee" performance was mediocre, Starbucks in the supermarket bottled coffee sales are not satisfactory. However, the analysis deduced that the next five years, the development of coffee beverages should be relatively fast, maintained at about 30%. Several major Japanese beverage brands have stepped up their coffee market offensive. Among them, Kirin has utilized brand extension to launch the Afternoon Coffee and Kirin Coffee series. In addition, Coca-Cola's "Georgia" coffee, which is currently a hot seller in Japan, may also be introduced into the Chinese market. Coca-Cola Greater China President Dai Jiashun recently said that the company has been paying attention to the Chinese coffee market, but for reasons of market competition, can not disclose the specific time to launch coffee drinks in China. In addition to the huge market potential, coffee drinks, high profits is also a major reason to attract companies to enter. JP Morgan Chase a survey report on the food industry, the global brand packaging food and beverage market, coffee and tea profits are the highest, profit margins in about 20%.
Fourth, the current state of the business
At present, the coffee market in Shanghai Pudong New Area is not intense, especially around the residential neighborhoods, there is no corresponding competitors and competitive pressure. Moreover, the location is particularly favorable, both close to the commercial street, there are close to residential neighborhoods, customer traffic and consumption capacity can be met.
Fifth, financial analysis
(a) investment estimates:
1, a one-time fixed investment: 1.8 million yuan (including: 1, transfer fee plus rent down payment of 1.1 million yuan, 2, renovation fee of 400,000 yuan, 3, do the cost of 40,000 yuan, 4, miscellaneous expenditures of 10,000 yuan, 5, the purchase of equipment and utensils 150,000 yuan
2, working capital and raw materials reserve 200,000 yuan.
3, cost control (per month): 20,000 yuan rent, $ 50,000 in material purchase costs, personnel wages of about 60,000 yuan, according to different levels of different wages, not 10% of the salary in advance. Subtotal monthly cost of about: 80000 yuan, other expenses about: 20000 yuan. Average monthly turnover: 300000 yuan.
4, profitability (monthly): turnover - cost = operating profit, 300000-230,000 = 70,000; annual profit: 70,000 × 12 = 84,000 yuan.
5, payback period: payback period: 2000000/840000 ≈ 3 years.
Six, financing plan
50% of the registered capital to the bank loan, and then the remaining by the three shareholders to share. The term is two years. During this period, if one shareholder withdraws, this shareholder sells only 15% of the shares.
VII, risk control
All walks of life have their own risk, and as a catering cafe, in the process of consumption with consumers there are certain risks, such as food poisoning, fire and so on. Then how to control in front of the risk? First of all, the food testing, to ensure the quality and safety of food; second, strictly do a good job in the fire prevention system and so on. There is also the transfer of risk, the cafe is insured, even if something unexpected happens, you can minimize the risk.
Eight, the company's business strategy
The direction of development of our coffee is to be able to make most of the surrounding know, understand our goods, and also come in to consume. To this end, we will do:
High-quality coffee, coffee in the cafe, the composition of the coffee must be very strong, no matter which kind of coffee, if the price of coffee on the high side of the establishment, or coffee quality is poor, the composition of the coffee is not complete, or not enough coffee stock, etc., will immediately affect sales, naturally, even less likely to increase the number of regular customers. In the café business, not only do we have to face the competition from cafes in the region, but we also have to face the competition from all kinds of stores, so the "beauty of coffee" becomes the basis for the success of the store.
Merchandise as an overall strategy for cafes also requires constant attention. All of the merchandise-related activities, such as management planning, coffee procurement, coffee development, inventory management, and even logistical merchandise operations, are closely related to the strengthening of the café's merchandising power.
Excellent service is the most direct, that is, the cafe's service personnel in waiting for customers, to have an elegant posture, and pay attention to clothing, make-up and other instrumentation; reception of customers, there should be appropriate expressions, attitudes and a few appropriate response. All waiters should have a wealth of coffee knowledge, timely instructions for customers, but also have the ability to negotiate. In addition, the interior of the store, the attractive and aesthetically pleasing bar, and the lighting of the store should be effectively utilized, and the effectiveness of the advertising media should be further strengthened, and a variety of service facilities should be provided. Our goal is to raise our store in this area of loyal consumers
Business plan excellent case Part 2I. Introduction
Along with the development of society, people have a very sensitive to the personality of the fashion, the pursuit of avant-garde. If you wear a fashionable, personalized clothing, you can make you have a good mood to make you happy, now most of the young boys and girls will choose to meet their own clothing to show their personality.
Second, the online store
My store mainly engaged in clothing to women as the main object of sale, choose 18-25 years old women as the customer base. There are many types of clothing whether in the variety, geology, color, price is reasonable. The style of my store is to happy mainly to let all customers into my store have a good mood, the store logo is written in the pattern of the three words Happy Place.
My store's business philosophy: customer needs, user satisfaction. Service concept: reputation first, customer first, quality service.
Third, market research
1, the market potential: clothing is a necessity for everyone, and now the Internet is generally 18-40 years old, they will choose to shop online in order to save time in the store, so I think that selling online is a good path.
2. Competitors. At present in the market there are many kinds of clothing, fierce competition. Many of these brands occupy the vast majority of the market, and each brand products have their own characteristics and stable period of sales, so I have to look for another market, such as selling online.
3, the characteristics of consumer demand. As the Internet is generally some young people, their demand for clothing is fashionable, personalized, they can generally accept the price of 200 yuan to 500 yuan.
Fourth, the collection of information
1, the main source of information
(1) personal sources. Refers to information obtained through personal relationships such as family members, friends, classmates or coworkers.
(2) commercial sources. Anti through the enterprise's advertising, trade fairs, salesman introduction and other ways to obtain information.
(3) Public **** sources. Through the social public **** dissemination of information.
(4) Experiential sources. Consumers get information through direct use of goods.
2. Information collection process
(1) Direct observation method. Through repeated observation on campus, I found that 90% of the students wore clothing that was very personalized, and the remaining 10% wore more general.
(2) Personnel interview method. Directly through student interviews, their needs are analyzed.
(3) Questionnaire method. Make a questionnaire on the students' demand for clothing and send it to the students for them to fill in, and use this method to collect information.
(4) Network inquiry. I can also go through the network to query.
Fifth, the store operation
1, store strategy
(1) I should be in the online store within the description of the baby as much as possible to put the physical picture, the functional characteristics of the detailed, at the same time, to pay attention to the matter of the description of the description of the size of the font and the color of the customer at a glance.
(2) The store's decoration should be beautiful and attractive so that buyers feel that you are very professional and down-to-earth.
(3) The bulletin board in the store should not be empty, and should be replaced every in a hurry in the store.
(4) I want to make Want Want often online, use this convenient tool, very convenient to communicate with each other. When you are not at the computer, please change the status to away or other, at the same time, remember to put an auto-reply. The advantage of this is that if the other party receives an auto-reply, you know that you are not in, for the time being, you will not continue to send a message to you, and if you do not have, the buyer may you think that do not love to care about people it. May just go to other sellers. Remember to make more use of the status and auto-reply.
2, business strategy
(1) establish a brand. Store name as a brand - you can invite some clothing peers on the network, with the same store name, through a chain of franchises around the chain, the formation of brand effect, enhance competitiveness.
(2) do bulk goods, flexibility. Store collection of a variety of brands, a variety of styles, expanding the customer base.
(3) network supply, reduce costs. In the network to find two or three or more suppliers, clothing stores according to the local market to log on to the supplier's website to buy the clothes they need, because there is no fare, you can take a number of times a small amount of goods in a way that greatly reduces the cost of the ability to keep up with the market demand and reduce inventory.
(4) high-quality, low-priced business, capture the market. Lower costs, do not greed profit, the same quality of clothes, must be lower than the surrounding clothing stores, to customers affordable, is to open up the road to development.
This is both the establishment of the brand, have done the bulk of the work, the best of both worlds.
3, promotion strategy
(1) friends to promote: I can through the neighborhood of friends, publicize my store so that my store hits rise, their products also get good sales.
(2) advertising: I can post online, so that people on the Internet in the posting to see my store address, to sightseeing my store.
(3) use the media: I can use the media to publicize my products, increase product awareness and highlight the characteristics of my products.
(4) Promotion: I can engage in some promotional activities to sell my store's products.
4, delivery method
(1) ordinary mail
(2) express
(3) door-to-door delivery
(4) EMS
Six, product pricing
For the store just started, is in the budding period, has not yet been known by the sub-customers. The first step is to make sure that you have the right amount of money to pay for your purchase, and that you have the right amount of money to pay for your purchase, and that you have the right amount of money to pay for your purchase, and that you have the right amount of money to pay for your purchase. Pricing of products I mainly take the following methods:
1, cost pricing method
Cost pricing method is a cost-centered. Pricing method, but also traditional, the use of the more common pricing method. Specific practice is in accordance with the cost of the product plus a certain amount of profit pricing, such as production enterprises based on the cost of production, commercial retail enterprises based on the cost of goods. Because the profit is generally calculated as a percentage of the cost or selling price, it will be a certain expected profit ratio (percentage) added to the cost, therefore, often referred to as "cost-plus pricing method".
As for the profit ratio of the new product, each industry has a different profit-sharing principle, so the cost of pricing must be priced in accordance with the industry's profit-sharing law. For example, wholesalers of beverages may be satisfied with only a few cents on each bottle. But in the field of health care products, distributors do not have more than 30%, or even as high as 100%, 200% of the profit margin, motivation simply will not be stimulated.
2, market pricing method
Market pricing method, that is, pricing according to competitors' price reference.
The competitive position of the market is divided into four categories: market leader, market challenger, market follower, market filler. Market leaders in the competition is in a strong position, in the pricing of similar products should take the high price route, slightly higher than the average market price, and with the market followers to pull away from a grade; market challengers are the biggest rivals and threats to the market leaders, in the pricing taken is not to give in, do not give up, biting tightly, do not loosen the mouth of the strategy, that is, the leader to set the price of how high, the challengers will not be too far away from responding to the; the market Follower closely behind the leader and the challenger, known for imitation, the price of its products is usually lower than the leader and the challenger of a price tier, close to the average market price, such as PC in the second-tier brands of Epidemiology, Jin Changcheng that is, belong to this category. And because the products or services provided by the market fillers are scarce or insufficient in the market, with strong differentiation, strong specialization, narrower target market, the user's bargaining power of the price is weaker, so in the pricing of the same can be implemented in the high-priced strategy.
3, psychological pricing method
Psychological pricing method, that is, according to the customer can accept the highest price for pricing, it puts aside the cost of earning the highest profits it can earn. That is, the customer can accept what price I set what price. One of my customers, there is a very good product, according to the cost of pricing only eighty or ninety dollars, I found that after consumer research, the customer can accept the psychological price of 200 yuan, so I suggest that its pricing of 188 yuan, one hundred dollars higher than the original. After the launch of the new product market, the price did not become an obstacle for customers to buy, but in line with the spirit of good goods of course, the price of high psychological, that this is a fairly good quality products. Pricing in the higher $ 100 actually became the manufacturer's pure profit, selling a product equivalent to selling the original pricing of five.
According to the customer's purchasing psychology and behavior, in the retail price, the following strategies are commonly used:
(1) tail number pricing strategy. In determining the retail price, ending with a zero number, so that the user has a psychological feeling of cheap, or in accordance with the requirements of custom, the price of the tail number to take the number of auspicious, but also can promote the purchase. The strategy applies to non-branded and low-end products.
(2) integer pricing strategy. The opposite of the tail number pricing strategy, the use of customer "pennies a penny," the psychology of the use of integer pricing, the strategy applies to high-grade, brand-name products or consumers do not know the goods.
(3) prestige pricing strategy. Mainly for brand-name companies, brand-name stores and brand-name products. Due to high reputation and credit, users are also willing to pay a higher price for the company's products, however, abuse of this method may lose the market.
(4) Special pricing strategy. This is the use of part of the customer's pursuit of cheap psychology, companies consciously set the price lower, to open up sales or to expand the purpose of sales, such as the common price cuts and auctions, belongs to this strategy. This strategy is mainly applicable to the more competitive products. Abuse of this method will damage the image of the enterprise.
VII, the purchase of channels
1, the wholesale market for goods.
This is the most common channels of purchase, if your small store is operating in the clothing, then you can go around some of the large-scale services around the wholesale market for goods, in the wholesale market need to have a strong bargaining power, and strive to minimize the batch price, and at the same time to establish a good relationship with the wholesalers, in the exchange of goods with the wholesalers to make it clear to avoid disputes in the future.
2, manufacturers directly into the goods:
Formal manufacturers have sufficient supplies, high credit, if the long-term cooperation, generally can strive to product exchange. However, in general, the manufacturer's starting batch size is higher, not suitable for small wholesale customers. If you have enough money reserves, distribution channels, and will not be in danger of pressure goods or not afraid of pressure goods, then you can go to the manufacturers to buy goods.
3, wholesalers at the purchase:
General use of the search engine GOOGLE, Baidu, etc. can find a lot of these trade wholesalers. They are generally supplied directly by the manufacturer, the supply is more stable. The shortcomings are because they have done a big, more orders, the service is inevitable sometimes can not keep up. And they have their own fixed old customers, you can hardly negotiate with them, unless when you become their big customers, there may be discounts and other concessions. In the beginning of the cooperation should be the delivery time, exchange of goods and other issues to make it clear.
4, eat into the inventory or clearance products
Because the business is eager to deal with, the price of such goods is usually very low, if you have enough ability to Kan price and economic capacity, you can eat a very low price, however, turn to the online sales, the use of geographic or time difference in obtaining sufficient profits. Eat into these products, you must have the ability to recognize the quality, at the same time can grasp the development trend and to establish their own distribution channels.
5, looking for special import channels
If you have relatives and friends in Hong Kong or overseas, they can help, into some of the domestic market can not see the goods or higher-priced products, for example, you can find someone from Hong Kong into some of the chemicals, brand bags, etc., but also from Japan into some of the camera and other electronic products, but also from the Russian Federation into some of the handicrafts. If you work, live at the border, you can do a pass, they personally go out to buy goods, so it is very distinctive or price advantage
Eight, pre-sale and after-sales service
1, pre-sale service: customers in the decision to buy, it is likely to need a lot of information that you do not provide, they are always online, they will be put forward! You should reply promptly and patiently.
2, after-sales service: return and exchange commitments
(1) clothing within 7 days from the date of sale, as long as the goods do not affect the re-sale, with a ticket to be returned.
(2) clothing return, when the price of goods up, according to the original price of goods, the price down, according to the current price.
The following cases of free repair and not return:
1, clothing open line, free repair;
2, clothing wrinkled, free ironing;
3, sweater small area balling, off the needle, open line free repair.
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