Meituan is different from Xiaohongshu, Tik Tok and public comment. Meituan is a group buying platform, which is more about selling and selling goods. The other three platforms are more content platforms, which use user-made content to obtain traffic and form a selling point.

The traffic of the content platform has a remarkable feature, that is, the content of amateur users is also likely to explode overnight, as are the notes of Xiaohongshu, short videos of Tik Tok and public comments. Although the traffic of high-quality content is mostly team accounts, there are also many explosions in a certain content of amateur accounts. What points can I use to get the traffic from these platforms?

Fans-It is normal for content platform bloggers to push messages to fans they care about by continuously outputting high-quality vertical content. Undoubtedly, the more fans there are, the more users will push normally and the more traffic there will be, so the promotion effect will not be too bad.

Create a hot topic-a large number of users output the same content at the same time in a short time, and a large number of users use the platform heat detection mechanism to participate in the same topic, and the content traffic will naturally explode, and users will be interested in the topic content that so many users participate in.

Koc account-Different from kol account, this kind of account has a small talent circle and high trust among fans. This kind of account can promote content release and stimulate consumption through consumer recommendation.

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