In today's society, the frequency of the use of entrepreneurship plan is on the rise, entrepreneurship plan provides the current situation of the enterprise and the direction of future development, but also provides a good evaluation system of the benefits of the enterprise and management monitoring indicators. What kind of business plan is effective? The following is my innovative entrepreneurship competition plan for you, welcome to learn and reference, I hope it will help you.
Innovative entrepreneurship competition plan 1First, the basic situation of the founding enterprise
1, business name: Canton style soup store
2, industry type: service
3, the prospects for the development of the industry: Shanghai has a huge consumer market for food and drink, and there are many people who like food, in particular, soups are very popular. People's favorite, including Hong Kong, Macao, Taiwan and Guangdong people are more so.
4, the main products (services) and business scope: all kinds of soup
5, the entrepreneur's personal situation: I favor a variety of food.
6, the basic conditions of entrepreneurship: the project proposed - Cantonese soup store
funds partly self-financed, partly borrowed
site is scheduled to be near the mature residential neighborhoods and commercial circles
7, the current difficulties and intentions: the current difficulties is the lack of funds, and intends to Self-financing.
Second, the project's market analysis
Reasons for choosing the project: the soup market is still to be developed, belongs to the sunrise industry, good food is people are happy to accept.
Reasons for choosing the venue: suitable for opening in mature neighborhoods and commercial circles nearby, easy to develop customer base and expand the market.
The basic situation of the market survey: Shanghai's food market is popular in all kinds of stalls, snacks, small and medium-sized restaurants, teahouses in a specific range of soups without specialties, and restaurants, hotels are basically only selling home-cooked small dishes, there is no conflict between them. Market research shows that: Shanghai's population generally pay attention to the quality of life, pay attention to the quality of food, their own health is very important, the market potential is huge.
Walking Street (200~500 meters radius), the residents of about 1,000 households, the working class, most of the better spending power. Living business district (within a radius of 500~1000 meters), high-grade residential areas, about 400 households, the consumer concept of avant-garde, high consumption level. Near the business district (within a radius of 1,000 to 2,000 meters), the downtown area of about 3,000 households, a variety of snack types are numerous, there is no soup specialty snacks. Overall the market potential is very large, the consumer structure is reasonable.
Target customer analysis: the customer target lock for the store around the household group and the work group, the customer mostly for the working class, as well as businessmen, tourists, students. The above customers have a certain spending power. As long as the price of the service is positioned at a moderate level, it is believed that it can be recognized by the customers.
Competitor analysis: pedestrian street near two hotels, three snacks, specialty restaurants, such as: auspicious wontons, KFC, McDonald's, Crestin pastry store are located here, indicating that this place is very strong consumption, is the place where businessmen have to fight. Although there are many competitors, but our service program is different, so these competitors from the same industry competition does not become rivals.
Product (service) market positioning: services are located in the catering industry, mid-range prices. To win customers with quality products as well as quality services.
Third, marketing
Product Service Features Product Recommendation Features Cost Price Selling Price
Sassafras, jade bamboo, corn, old chicken soup nutritious, tasty, delicious, nourishing 8 yuan 16 yuan
Bamboo Shoots, Lotus Seeds, Grouper Fish Soup is fresh, nutritious, nourishing, nourishing the face 10 yuan 18 yuan
Ham Steamed rice with mushroom, chicken and chicken is nutritious, tasty and fresh $8 $15
Promotions: membership, holiday discount, gift promotion, home delivery, advertising promotion
Distribution channels: through the addition of stores to form a chain.
Competitive advantage: relatively few related industries, has its own characteristics, in the development of mature business district is easy to attract customers.
Fourth, the business organization
No. Job title number of people job job content salary amount other
1 owner and manager 1 full responsibility 1000
2 chef 2 soup cooking 1200 yuan
3 waiter 2 delivery and lobby services 800 yuan
Business organization and management measures: management measures, the use of attendance system and compensation system, commission system, is conducive to improving the enthusiasm of the staff to do their jobs with all their heart.
Fifth, economic analysis
Investment budget and funding plan:
1, join the investment of 50,000 yuan, of which 20,000 yuan in franchise fees, 20,000 yuan deposit, 10,000 for the purchase of food and beverage utensils of Cantonese soup.
2, liquidity forecast, of which ① start-up costs 18,000 yuan, including advertising and publicity 0.4 million yuan, 14,000 yuan of decoration. ② add store counter and soup raw materials 10,000 yuan. ③ 3 months expenditure working capital is expected to be 20,000 yuan, including 3 months rent 12,000 yuan, wages 0.9 million yuan, 0.4 million yuan of daily expenses. ④ Unforeseen expenses 0.4 million yuan.
Six, risk factor analysis
Risk factor analysis:
1, site selection risky
2, the use of personnel
3, product quality assurance
4, the assessment of the surrounding population's ability to consume.
Risk prevention countermeasures:
1, the choice of venues can ask professionals to select
2, the use of personnel should be carefully screened, regular training
3, product quality should be checked from the source, and seriously do a good job in each process
4, to do a good job in the market research, the crowd of people who have a sufficient estimation of the spending power.
Seven, the business start-up period business objectives
1, according to market forecasts, after the opening of three months to try to complete the average daily sales of 300 copies, 6-9 months to complete 900 copies. In the first year, we can basically keep flat and have a little surplus. Focus on stabilizing customers, cultivating members, and stabilizing the enterprise system.
2, the second and third years of development-oriented, the development of individual consumption at the same time to carry out the development of group consumption, so that the turnover reached the accumulation of funds in order to develop other stores.
Innovative entrepreneurship competition plan 2
A business profile
The main business scope:
I founded the project is to open a coffee-based, desserts and other snacks as a complementary cafe near the RT-Mart in Taizhou, and at present, drinking coffee is a kind of popularity, is a kind of culture. Café is also becoming to provide consumers with a high level of spiritual enjoyment, so our group intends to open a café in the vicinity of RT-Mart, the museum provides a variety of coffee, bread, pastries, but also provides books for consumers to read.
Type of business: Manufacturing□Traditional industry
□Retail□Other
□Wholesale□Service□Agriculture□New type of industry
Personal situation of the author of the business plan
Previous relevant experience (including time):
Worked as a waitress for one month in Starbucks in 20xx. I worked as a waitress for one month in Starbucks in 20xx, and I am familiar with the service attitude and customers' consumption psychology
Educational background, relevant courses studied (including time)
I studied civil engineering related majors in Taizhou College of Science and Technology of Nanjing University of Science and Technology from 20xx to 20xx
Huang Liang and Li Yan graduated from junior high school
strong> Third, the market assessment
Description of the target customers:
The target customers are:
1, ordinary students or couples, RT-Mart and Pastoral Institute of Nanjing University of Science and Technology Taizhou Institute of Science and Technology is not far from the convenience of students to come to spend.
2, nearby residents and office workers near the RT-Mart there are several neighborhoods near the residents are also many, our store environment is elegant, well-equipped for them also have a certain attraction.
Market capacity or the enterprise's expected market share:
With the improvement of people's living standards, people will know more and more to enjoy life, so the market potential is huge, the profit is also considerable.
There are three or four neighborhoods in the vicinity of RT-Mart, but currently there is only one cafe, Wanda Starbucks, with a market share of 50%.
Trends in market capacity:
With the improvement of living standards, people will care more about their quality of life, drinking coffee is a way of self-mood relaxation, but also usually pass the time and friends chatting and partying in a good place, at present, the crowd of people who drink coffee are white-collar workers, family combinations, student groups, wage earners with stable incomes.
SWOT analysis
Strengths
1, there are few similar places of consumption nearby.
Weaknesses
1, less experience in starting a business for the first time.
Opportunities
1, close to the university town, will bring more traffic.
2, With the increase of consumption level, more and more people.
Threats
1, more and more restaurants will be competitors.
2, RT-Mart in the KFC and other well-equipped consumption will pursue high-grade consumption places of entertainment programs places will bring more challenges.
Fourth, the marketing plan
3, location
(2) the main reason for choosing the address:
change the address of a large supermarket, convenient transportation close to the residential area, the flow of customers.
(3) Sales method (choose one and tick)
The products or services will be sold or supplied to:
□ final consumers retailers □ wholesalers.
(4) Reasons for choosing this method of sale:
Coffee is a disposable consumer product.
V. Business Organization
The business will be registered as:
Individual Business Enterprise□ Limited Liability Company□ Wholly Owned Individual□ Other□ Partnership
Proposed Business Name: xxxx
Employee of the business: xxxxx
Monthly Salary of the position: < /p>
Owner or Manager Barista Pastry Chef
Innovative Entrepreneurship Competition Plan 3The company is adhering to the "market-oriented, customer satisfaction for the purpose of" the business creed, "innovation, enterprising, integrity, enthusiasm," the spirit of enterprise. "People myself and, from the strict from the high" business philosophy, service to the public, back to society.
First, services and products
Our company's position is a new education industry and service industry, the main customer groups in rural areas have a certain spending power of students and parents. The company employs lecturers from Tianjin University, Nankai University and other well-known universities with excellent grades, through three rounds of trial lectures, batch classes, 360-degree assessment, etc., for the majority of rural students to provide inexpensive and high-quality courses. In addition to face-to-face courses, for the characteristics of rural students who are more dispersed, we provide network distance education platform and burn some courses into CD-ROMs to maximize students' personalized learning needs. During the summer and winter breaks, we organize training camps, invite famous professors and outstanding senior students to communicate with students, and organize practical activities to cultivate comprehensive quality.
Second, market competition analysis
Rural education is the focus of China's education reform and development. According to the statistics of authoritative organizations, the rural population of China (Mainland) accounts for 65% of the country's total population, and the population quality is low, with x billion illiterate and semi-illiterate people, 35.9% of illiterate and semi-illiterate people in the rural employment population, and 37.2% of elementary school educated people, and the number of college students per 10,000 population is x, with an average literacy level of x years. In recent years, the gap between urban and rural education and knowledge has widened markedly as a result of unbalanced education spending, centering on teaching facilities and teacher levels in public schools. And as the demand for rural education has increased, the need for formal private training institutions in rural areas has also increased significantly. Currently, most of the training is organized by non-formal individuals, or by some urban training institutions in the form of public lectures for short-term training, the teaching effect is minimal.
To make up for the gap in rural education, the company's core competencies in education and training are as follows:
1, inexpensive, hired teachers for college students, low cost of lectures;
2, the company has a set of perfect training and assessment system, the quality of the course is guaranteed;
3, with a distance learning platform, teaching CD-ROMs and other, rich teaching resources.
Third, marketing
In order to hit the company's brand, we will invest a lot of money to publicize the product. First of all, the company's course products, prices are reasonably subdivided and set different prices. In terms of marketing, the initial stage through the market penetration strategy, publicize the corporate image, build the brand, increase market share; later to strengthen the development and design of the curriculum, enrich the content of the lessons, the introduction of new products, and will focus on the shift from hard publicity to the cooperation with various schools, organizing various types of competitions, the establishment of awards and scholarships, and so on.
Four, capitalization description
The company plans to register capital of x million yuan, of which each founder of the self-funded xx million, to ensure that the team of management of the company.
V. Investment Compensation and Exit
At present, there are three main ways to withdraw venture capital in the international arena: IPO, acquisition, and write-off. Among them, enterprises adopting the IPO method usually have to be supported by a sound capital market; while the write-off means the failure of the venture. Therefore, taking into account our company's `business objectives and the current situation of China's capital market, we decided to adopt the method of acquisition by the managers themselves or by the venture capitalists to continue to hold the shares and become a strategic investor, and we are confident that the second method will be the first choice of the venture capitalists, and that if the first method is chosen, we will realize the complete exit of the venture capital in the fifth year.
Sixth, risk analysis
Although Qiming Education has a broad sales market and a wide range of customer base, but the risk is certain to exist, so the team will be a strong sense of responsibility to the investor is responsible for a comprehensive analysis of the company's operation will be encountered after the various risks and coping strategies.
VII, business forecast and financial analysis
Based on the company's large cash flow, fast turnover characteristics, the company to establish a set of good financial system system, the implementation of pay-as-you-go financial system, so that every penny can be used to achieve their use, and continue to appreciate.
Innovative entrepreneurship competition plan 4A project introduction
Project name: woodland ecological chicken
Scope of business: soil chicken, soil eggs
Project leader:
Project investment: 100,000 yuan
Site selection: the lower Lushan woodland
The market analysis
The company has established a set of financial systems to implement the pay-as-you-go financial system, so that every penny is used and appreciated. strong> Second, market analysis
1, market demand analysis
With the progress of society and people's living standards increasingly improve, people's living standards have produced constant changes, especially in terms of food, the general pursuit of pollution-free and earth flavor, wild taste, ecological chicken farms is to cater to the people of the "earth" word requirements, the use of the "earth" word, the use of the "earth" word, the use of the "earth" word, the use of the "earth" word, the use of the "earth" word, the use of the "earth" word. Ecological soil chicken farm is to cater to the people's requirements of "earth", the use of high-quality chickens, in a beautiful environment, pollution-free nature free-range, in the forest can eat natural insects and grasshoppers, earthworms, etc., and supplemented with corn, rice, groundnut, bran and other miscellaneous grains as the main feed, movement is sufficient, the mountain free-range time of more than 4 months. Therefore, its chicken body is compact, bright feathers, large eyes, skin book bone fine, full and strong muscles, moderate fat deposition, ketone body beautiful, high amino acid content in the muscle, and the quality of tender, good taste, delicious flavor, unique flavor, loved by consumers. At the same time, due to the rich nutrition of soil chicken and soil eggs, is the development of children and young people and old age after the disease recovery of tonic, has with the trap chicken can not have the characteristics of the product, therefore, the product is in short supply in the market, has a good prospect for development.
2, market competition and benefit analysis
Economic benefit analysis: annual rearing of 12,000 chickens, chickens, feed, vaccination fees, such as production costs of 70,000 yuan, its output of soil chicken, soil eggs income of 140,000 yuan, remove the cost of 70,000 yuan profit. Therefore, it has good economic benefits.
Social benefit analysis: woodland pollution-free food is today's society, people want to eat in the food, woodland stocking of soil chicken is to meet the needs of society, to meet people's needs, to enhance the physical fitness of the whole society has a positive role. At the same time, orchards between the stocking of chickens is conducive to improving soil fertility and pest control, therefore, build a large-scale stocking of chickens has a certain social benefits.
Eco-efficiency analysis: woodland stocking of indigenous chickens is beneficial to fertile woodland, eating pests, with the role of protecting the ecological environment.
3, breeding and environmental mutual benefit
In the woodland free-range chickens can not only save feed, but also to achieve pollution-free so that the chicken taste delicious, with rich nutritional value. According to the survey of a chicken one to two months can be discharged 4.09 kg of manure, and chicken manure is a high-quality organic fertilizer, which contains nitrogen, phosphorus, potassium, various elements, chicken manure fermented fertilizer crops can be directly absorbed to promote the decomposition of fertilizers and nutrients, so that the root system of the crop as soon as possible to absorb the nutrients.
Third, the project plan
1, the recent plan
Within a year, the chicken farm into a chicken enterprise. Into 1000 high-quality chickens per month to raise, using rolling development to do monthly batch sales, in the existing sales channels to develop into a distinctive green food brand.
2, long-term plan
Within three years, the establishment of soil chicken, woodland and other poultry diversified integrated development model. The breeding enterprise will utilize the barren mountains and forest land with earth chicken manure in order to develop and green the forest. In addition, the enterprise will carry out deep processing of indigenous chicken products, such as quick-frozen indigenous chicken, indigenous chicken, etc., to increase the added value of the product and improve the economic benefits, and ultimately become a three-dimensional ecological diversified integrated farming enterprises.
Fourth, the cost budget
1, salary budget
2 breeders, 1 technician, a monthly salary of 1000 yuan.
2, investment budget
Note: The investment budget is based on one year's time.
(1) site construction costs: 5,000 yuan
(2) duty room, feed room: 6,000 yuan
(3) a transport truck: 20,000 yuan
(4) according to the monthly rearing of 1,000 chickens of the soil: 3,000 yuan of chickens, corn, chaff, and other feed 10,000 yuan, electricity and water costs of 2,000 yuan
(5) nets. Other miscellaneous costs such as nets, cans, oil and so on 3,000 yuan
To sum up, the investment capital for one year needs to be 101,000 yuan. Because the chickens are divided into several batches in a year, the initial investment does not need 101,000 yuan. According to the chickens, vaccines, drugs, feed three bulk consumption calculation, the first batch of chickens need 31,000 yuan, the pre-investment capital of about 50,000, the total investment in chicken farms for 35,500 yuan, another 20,000 working capital. (Note: in the market analysis of the cost does not include the cost of agricultural vehicles, fixed place costs are folded into the calculation.)
3, operating cost budget
Annual rearing of 12,000 indigenous chickens, the total cost of 101,000 yuan.
V. Risk Prediction
1. Business Risks
(1) Whether the geographical location of the chosen business site is reasonable;
(2) The infestation of pests such as snakes and rats;
(3) Whether a high number of chickens survive;
(4) Whether the prevention and control of diseases are in place;
(5) Whether the chicken is a good source of food for the family. p>
(5) Whether the sales channels are smooth;
(6) Whether the price of feed and other items is low, and whether the actual investment exceeds the budget;
(7) Whether the management system is perfect.
2, control methods
(1) the choice of business premises must be a site visit, more than a few points, more than a few programs, please ask the experts to evaluate the best program.
(2) Chicken coops are set up reasonably, the site for snake and rodent defense work.
(3) Take high-quality chickens, improve staff brooding techniques, and establish scientific, high-quality brooder rooms.
(4) Employing professional soil chicken disease prevention and control technicians, and putting disease prevention and control work in an important position.
(6) Stock up on feed, multiple comparisons, reasonable purchases, and economic accounting for each investment to be loose or complementary up and down in the budget.
(7) Adopt an advanced management system, cooperative-farmer-employee combination model.
Sixth, marketing
1, marketing strategy
The combination of large and retail households, the formation of professional cooperatives, increase commodity production, and gradually expand the market, and ultimately create a brand.
2, marketing methods
(1) Acquaintance recommendation: use acquaintances to introduce.
(2) PR marketing: use the relationship of chicken vendors, by chicken vendors to promote marketing.
(3) publicity and promotion: to the townships and cities to promote the work of publicity and promotion, especially in the city of the main integrated market publicity.
(4) Hotel promotion: to the hotel, restaurant, farmhouse and other places to promote.
(5) personnel marketing: direct marketing.
(6) Street set up: set up sales points in the main integrated market for direct sales.
3. Business plan
(1) Develop the breeding woodland into 2, forming a rotational stocking pattern.
(2) Contact hawkers and large buyers to stabilize sales.
(3) Establish a chicken cooperative to realize large-scale operation.
(4) Set up street sales points to improve economic efficiency and visibility.
(5) Contact hotels, restaurants, etc. to establish fixed buyers.
(6) The near-term plan is completed, the long-term plan will be implemented, and ultimately the establishment of diversified integrated farming enterprises