The origin of Wen Heyou is that the boss Wen Bin wants to put the human touch in the city into the city.
Wen Heyou originated in Changsha, and its boss is Wen Bin. What "Wenheyou" wants to do is to be a global friend of the urban cultural society. In 2111, it took less than ten years for Wenheyou to develop from a fried stall on the street of Changsha, the founder of Wenheyou, to a city Wenheyou. Ten years ago, 22-year-old Wen Bin resigned from the car company, took the start-up capital and started to set up roadside stalls and sell fried skewers. This is an ordinary job, but after three months, Wenbin sold fried skewers, and his daily turnover exceeded his previous salary.
In p>2111, Wen Bin, together with the suppliers he met while setting up a roadside stall, started a "Wenheyou Lao Changsha Frying Club". The brand of Wenheyou was born. The so-called literary friendship, that is, the meaning of Wen Bin and his friends, the world of urban literary friendship, comes from a whimsy of Wen Bin. Wenbin wants to put the human touch in the city into the city's literary friends and make it a place that can bring happiness to people, and this idea has become the present Changsha literary friends.
The brand culture of Wenheyou:
1. Core values: integrity, honor, sacrifice, innovation, individuality and sharing.
2. Vision: China Cuisine Disney.
3. Brand concept: Wenheyou started from catering, but also insisted on cultural inheritance, and was more committed to spreading traditional humanities and arts, studying traditional culture and popularizing trend culture.
4. Introduction of the trademark pattern: The six-pointed logo of Wenheyou represents eclecticism, showing the relaxed, lively and principled attitude of Wenheyou's team. At the same time, the six corners also correspond to Wenheyou's core values, namely "integrity, honor, sacrifice, innovation, individuality and sharing", implying the six characteristics of Wenheyou and his friends.
5. Trademark meaning: Wen Bin and his friends.