One. Blog workflow

Many friends want to be bloggers after work, but they have been dragging their feet because they can't find a way. Today, I will share with my own experience how to start being a blogger on the basis of 0.

People-oriented orientation

Locate people according to their own characteristics, find the highlights and advantages, and highlight these highlights and advantages. Ensure the verticality of the account and update the subsequent content. ....

Customer building

After the person is determined, the next step is to build an account and determine the avatar, nickname, introduction and background map of the account. The core is to create differentiation and make its own characteristics.

Creative content

High-quality content has three characteristics: vocality, topicality and strangeness.

Write a script

The script is like a shooting plan, which saves shooting time logically. The main factors are shooting scenes, number of shots, picture content, scenes, lines, music and so on. , as can be seen in the figure.

Video shooting

A complete video is completed through the combination of multiple shots and the performance of design.

Post-editing

Select the appropriate editing software according to the length/size of the video, and learn the correct editing process from coarse editing to fine editing. Ordinary video clips are enough.

Two. Trajectory collection analysis

Before determining customer tracking, please consider the following four questions:

Who are you?

② What do you want to do with your account?

③ How to embody differentiation?

④ How to output content according to its own characteristics?

Beauty cosmetics skin care

1. beauty introduction

2. Cosmetic long grass

3. Good thing evaluation

4. Skin care dry goods

5. Skin care tutorial

Psychological emotion

1. Emotional knowledge

2. Raiders sharing

3. Emotional quotations

4. Gender feelings

5. Marital feelings

Workplace education

1. Personal promotion

2. Work interview

Learn good things.

Fashion chuanda

1. Wear knowledge

2. Matching scheme

3.0OTD

4. Clothing evaluation

Step 5 choose a strategy

Gourmet catering

1. Food evaluation

2. Unpacking evaluation

Try to eat live.

4. Food store

5. Food blog

Early maternal and infant education

1. Knowledge popularization

2. complementary food tutorial

3. Parent-child games

Fitness and fat reduction

1. dry goods knowledge

2. Experience sharing

3. Diet sharing

4. Diet course

5. Fitness shop

Technology digital

1. Digital evaluation

Planting shared grass

Avoid sharing pits.

Purchase strategy

Use the tutorial

Meng pet animal

1. Sun Mengchong

2. Meng Chong Journal

3. Good thing evaluation

Decoration home furnishing

1. Evaluation of household appliances

2. Home decoration project

3. Home Furnishing Store

4. Housing renovation

5. Home appliance evaluation

Photographic shooting

1. Work sharing

2. Photography skills

use a tool

Step 4 modify the strategy

5. Personal growth

Hairstyle modeling

1. Hairdressing recommendation

2. Hairdressing site

3. Peripheral assessment

Three. How to dial the number quickly?

Many friends want to be bloggers after work, but they have been dragging their feet because they can't find a way. Today, I will share with my own experience how to start being a blogger on the basis of 0.

Learning rules

For beginners, if they want to get started from the media, they must learn the platform rules and operation processes.

Clear positioning

Positioning determines whether you can make money or not. If the track you decide to do is small, and the number of fans and data rises slowly, naturally there will be no brands looking for you to promote. Therefore, choosing the right one is the most important. Take the time to find standard bloggers and set up your own question bank.

Disassembly and benchmark test

Select the central bloggers in the track, disassemble and analyze the logic and breakthrough point of their account operation. Find their similarities, take the essence and discard the dross, and apply them to your account.

Insist on renewal

For people from the media, they should be self-motivated to ensure that the contents of notes can be continuously output. In fact, it is not necessary to update 3-4 articles a week.

Four. Novice shooting theme

Wear a video log

1. Commuting clothes for migrant workers

2. Ordinary girls became bloggers on 1 day.

3. Couples wear a second bomb

4. When a star dresses up and returns to reality.

5. Challenge your boyfriend to dress up on the 30th day.

Weight loss video blog

1. The final goal is 90 kg, which has reached XX kg.

2. What did the dieter do all day?

3. Self-discipline is really addictive

4. My weight-loss equipment is shared.

5. Turn into a quality woman on the nth day.

Isolated VLOG

1. What have I gained by insisting on self-discipline for 30 days?

2. Turn learning into a habit

3. This learning method is really YYDS

4. One person, one dog, three meals and four seasons

Record the days when you can't go out.

Beauty video blog

1. Life-saving artifact of staying up late champion

2. N days of trying to be a beauty blogger

3. Share my recent empty bottle.

4. 1K3 About girls going out exquisitely

5. lipstick sharing suitable for autumn and winter

Working VLOG

1. Happy moments of the week

Get up early with me for an hour every day.

Ordinary life is also worth recording.

4. Collect the little beauty of summer together

5. What can I do after four hours off work?

Learning video blog

1. What did I do at home all day?

2. Living alone, with a monthly salary of 5k and a rent of 2k.

3.98 Daily Records of Girls Living Alone

4.XXX learning method pro-test! It's so effective

5. Challenge to study for 3h every day, the 56th day.

Five. How to write a script?

Scene: This is generally the difference between different clips. Sometimes a short video involves multiple scenes, which are also distinguished by the scenes here;

Scenery: Generally, it can be divided into "distant view", "middle view" and "close view", which is the difference between the distance of the lens and it is easy to understand.

Method of image transmission: In fact, image transmission tests the director's imagination, and the effect of image transmission determines the vividness of video language to a certain extent.

Push: By pushing the lens forward, it creates a sense of proximity, concentrates the audience's attention, and thus condenses the theme, which can not only express the rhythm of the picture, but also capture the user's heart.

Rising Mirror: Show you the feeling of a bigger world.

Lines: lines or subtitles in a video.

Duration: controls the duration of a single shot and the whole shot.

Six. Preparation before writing a script

The script is a big basis for us to shoot videos. The preliminary preparation, subsequent shooting and editing should be based on the script.

With this framework, the preliminary preparation, subsequent shooting and editing can be carried out in a directional way.

▲ Adhere to video positioning: Usually short video accounts will have clear account positioning, so before planning every short video content, you must base yourself on your account positioning (general direction).

▲ Determine the video theme: Based on the above account positioning, we need to set a theme for this specific short video shooting.

▲ Arrange the video shooting time: the shooting time needs to be arranged in advance, and the landing shooting plan will not be delayed; It does not affect the progress of pre-preparation and post-editing work.

▲ Find a good video shooting location: indoor scene or outdoor scene?

▲ Background music: BGM is a necessary part of short video shooting, and it is very important to choose the appropriate music according to the scene.

Seven. Common tools of blog

Why do other bloggers write a content and finish it soon? The difference between you and big bloggers is that you don't use your own tools!

PPT tool

1.PPT mind

2.PPT mall

3.PPT Boss

4. My way

5. Chart cube

Picture production

1. Maker paste

Complete design

3. postscript (same as postscript); Police officer (police sergeant)

4 Aki

5. Butter camera

Picture material

1. Petal net

Keep calm

3.PNG Materials Bank

official documents and correspondence

1. Sentence puzzle

2. Sentence control

3. copywriting dog

4. Operating factions

5.plum blossom net

Typesetting tool

1. Xiu Mi

2. 135 editing

3.96 editor

4. magazines

5. A companion

Font tool

1. Founder font

Step 2 Find the font network

3. Font world

Advertising marketing

1. advertising door

2. Advertising guide

3. Top YS

4. Fat Whale Think Tank

5.TVC books

Data monitoring

1. Mama Chen

2. Expected data

3. Flying melon data

4. Creator Center

Step 5 clear the waves

Shearing tool

1. Meitu Xiu Xiu

awake

Step 3 remove bg

Hot list

1. Hot search

2. Hot list

3. Baidu Hot List

4.36 Nitrogen

Collect beauty

Typesetting tool

1. Nuclear Standard Information Center

2.60 login

3. Simple icon

4. Not stretched

4. Icon Park

Video tool

1. Jianying

2. Chip Library Network

3. New studio

Eight. Short video high-frequency hot words

Commodity keywords

King Fried, rich, king exploded, fierce, explosive, a little, explosive, cool, explosive, pure, explosive, beautiful, fate, hit, beautiful cry, boiling, satisfaction, super fierce, glad you came, joy, glad you came.

Jewelry keywords

Treasure-level boutique, beautiful in the world, trendy, wearable, irresistible, fashionable grass planting machine, perfect camera sense, closed eyes, dirty beauty, perfect camera sense.

Keywords beauty cosmetics

Close your eyes, beauty is a foul, fashion is essential, wardrobe is good, ashes, ceiling, no loss at first, no loss at blind rolling, eternal classics, being chased and asked, being impressed.

Fashion keywords

Asked to explode, really wow, close your eyes, salty and sweet, worthy of breaking the leaderboard, beautiful to foul, beautiful to counterattack, not fashionable, casually dressed and brilliant, instantly out of the circle, not calm.

Common keywords

Don't miss it, don't pee, can't help it, help you be lazy and save you money.

Common keywords

Do not advance, advance cautiously, circulate endlessly, fall into, and be cured.

Common keywords

Diamond version, deluxe version, drama, movie, won't it hurt?

Common keywords

Hot, baking, shocking, classic, bursting.