introduction and employment direction of tourism management major 1
business training objectives:
this major trains senior professionals with professional knowledge of tourism management who can engage in tourism management in tourism administrative departments at all levels and tourism enterprises and institutions.
Business training requirements:
Students in this major mainly study the basic theory and knowledge of tourism management, receive basic training in tourism management, and have the basic ability to analyze and solve problems.
Graduates acquire the following knowledge and abilities:
1. Master the basic theory and knowledge of tourism management;
2. Master the qualitative and quantitative analysis methods of tourism management research;
3. Have the basic ability to analyze and solve problems by using tourism management theory;
4. Be familiar with China's guidelines, policies and regulations on tourism development;
5. Understand the development of tourism;
6. Master the basic methods of literature retrieval and data query, and have certain scientific research and practical work ability.
main subjects: economics, business administration
main courses: management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law, introduction to tourism, tourism economics, hotel management principles, tourism resources and development
main practical teaching links: including tourism industry investigation and business practice of tourism enterprises, generally arranged for 11 weeks.
Length of study: four years
Degree awarded: Bachelor of Management
Similar major: business administration, marketing
Employment direction
After graduation, I mainly engaged in travel agencies, tourist attractions, hotels, tourism transportation companies, catering enterprises, various star-rated hotels, hotels, recreational services, catering and other departments engaged in operation management, front desk reception, outreach and foreman. Introduction of Tourism Management Specialty and Employment Direction 2
Salary
As of February 24th, 2113, the average salary of 138,511 graduates majoring in tourism management was 3,771 yuan, including 1,111 yuan for over 11 years, 3,181 yuan for 1-2 years, 3,915 yuan for recent graduates, 4,344 yuan for 3-5 years and 5,111 yuan for 6-7 years.
Recruitment requirements
For tourism management majors, the salary offered by recruitment companies is negotiable, accounting for 75%; Unlimited work experience is the most required, accounting for 42%; College degree is the most required, accounting for 47%.
Employment orientation
After graduation, students majoring in tourism management can work in tourism administration departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning agencies and theme parks for tourism economic management and enterprise management; Or self-employment in the tourism and leisure industries.
Jobs
Sales representative, sales manager, telemarketing, reserve cadre, sales supervisor, account manager, sales assistant, salesman, regional manager, customer service specialist, sales elite, sales director, etc.
urban employment index
Guangzhou is the region with the largest number of jobs in tourism management. The highest paid area is Yinchuan.
cities with more jobs are: Guangzhou [7441], Beijing [7269], Shanghai [6197], Shenzhen [5125], Wuhan [4111], Chengdu [3755], Hangzhou [3215] and Zhengzhou [2621].
The cities with relatively high employment salaries are Yinchuan [12499 yuan], Beijing [5166 yuan], Shanghai [4281 yuan], Chengdu [4117 yuan], Tianjin [4191 yuan], Xiamen [4114 yuan], Shenzhen [3743 yuan] and Shaoxing [3739 yuan].
Ranking of similar majors
Tourism management major belongs to the business administration category among management disciplines, including ***17 majors in business administration, and tourism management major ranks 6th among business administration majors and 9th in the whole management category.
Among the business administration majors, the majors with good employment prospects are: marketing, accounting, human resource management, e-commerce, merchandising, tourism management, financial management, logistics management, auditing and so on. Introduction and employment direction of tourism management major 3
The employment direction of tourism management major includes hotel management direction, travel agency management direction, scenic spot management direction, exhibition tourism management direction, catering management direction, leisure and entertainment management direction, and tourism administration management direction. As far as hotel management is concerned, there are 9751 star-rated hotels in China at present, and they are in the transition period of hotel restructuring. More than 8111 public-owned hotels will enter the market economy, which greatly increases the demand for hotel management talents, and the treatment of hotel managers is relatively high in the management.
At present, the local hotel managers in China are basically the students from the previous secondary schools and vocational technical schools who have been engaged in hotel business and accumulated experience, and there is a general lack of theoretical knowledge. Therefore, college graduates with certain experience are quite popular. According to relevant statistics, the major of tourism management ranks in the top three among the top ten specialties with the best employment in China, which shows that the employment prospect of this major is very good. In today's environment of increasing social employment pressure and unemployment upon graduation, students who graduated from tourism management major can be described as hot "talents".
1. Tourism administration departments
The employment of tourism administration departments should be through the way of obtaining civil servants, and the specific process includes online registration, on-site registration, written interview, physical examination, list publicity and other links. Employment units include provincial, city and county tourism bureaus and their affiliated enterprises and institutions. The specific positions of each unit depend on the needs. Please refer to the civil servant enrollment brochure of that year.
2. Travel Agency
The functional departments of travel agencies are divided into: business department, planning and dispatching department, reception department, tour guide department, external liaison department, finance department, etc.
3. The main business of tourism consulting company
includes: outbound tourism consulting, domestic tourism consulting, tourism agency, business investigation consulting, immigration and study abroad consulting, booking hotels all over the country, booking tourist (business) cars, conferences and exhibitions, tourism consultants and tour guide training services.
4. Tourism e-commerce enterprises
Tourism is considered to be one of the industries with the strongest sensitivity to the Internet, and together with finance, software and online bookstores, it is called the four most suitable industries to operate online. Thus, tourism e-commerce enterprises have a bright future. The main business scope of tourism e-commerce enterprises includes providing tourism information, booking hotels, air tickets, travel routes and practical information retrieval of business travel, etc. For example, Ctrip.com is a well-known tourism e-commerce enterprise at home and abroad.
5. Tourism planning and planning institutions
Graduates can engage in tourism planning and planning. Tourism planning and planning institutions mainly include tourism development planning, scenic spot planning and tourism planning. By 2117, there were 9 tourism planning units with Grade A qualification, 154 with Grade B qualification and 62 with Grade C qualification in China, covering all provinces, municipalities, autonomous regions and municipalities directly under the Central Government. In addition, there were some unqualified planning agencies.
6. Tourism marketing planning enterprises
In recent years, the emerging tourism marketing planning enterprises have expanded from the marketing planning work of the original travel agency business department to an independent tourism market, which is a new tourism industry generated by the new division of labor in the development of tourism industry. The business includes the marketing planning of tourist attractions, large-scale tourist performances, large-scale tourist activities, tourist routes and tourist destinations; Also engaged in the organization and marketing of exhibitions. They are the bridge between the tourism demand market and the tourism supply market, providing tourists with tourism consumption products and their combinations (entities and information), and providing consumer groups (entities and information) for tourism products and tourism destinations; In recent years, the popularity of some large-scale tourism products in the market is not unrelated to the operation of tourism marketing planning enterprises, such as the large-scale live song and dance Impression Liu Sanjie. As a new tourism marketing planning enterprise, the business volume is huge and the enterprise personnel are capable; Employees are required to have higher education, understand the development status of tourism enterprises, understand the trend of tourism consumption, have higher communication and immediate response to market changes, and have good team spirit and integrity. Most tourism marketing planning enterprises have e-commerce business.
7. Tourist attractions
Graduates can engage in the operation and management of tourist attractions. National Tourism Administration's Report on the Development of Tourist Attractions in China in 2115 shows that as of October 2115, there are about 21,111 tourist attractions in China, including 1,411 A-level tourist attractions, 1,77 national key scenic spots, 1,54 national nature reserves, 565 national forest parks, 1,115 national geological parks and 316 industrial and agricultural tourism demonstration sites, which are listed in the World Heritage List. Tourist attractions have formed half of China's tourism industry. These scenic spots are all over the country, and any kind of tourist attractions is a way out for employment. So many tourist attractions have created good opportunities for employment of tourism and leisure management majors.
8. Theme Park
Graduates can engage in the operation and management of theme parks. Theme parks are divided into paradise type, folk type, historical type, concentrated landscape type, science and technology type and so on. Paradise types include Happy Valley, Ocean World, Ice and Snow World, etc. There are folk culture villages, ethnic culture villages and so on. Historical types such as Song Cheng in Hangzhou, Tang Cheng and San'guo City in Wuxi; Guangxi's Happy Land, Xanadu, Yuzhi Paradise, etc. Concentrated landscape types such as Window of the World, splendid china, etc. Science and technology such as dinosaur hall, aerospace science center, etc.
9. Travel and leisure clubs
Graduates can engage in the operation and management of industries such as golf clubs, fitness clubs, rock climbing clubs, beach baths, desert sand-sliding clubs, and other entertainment places such as bars and KTV. In addition to the above-mentioned traditional clubs, small and medium-sized clubs, "houses" and "bars" have appeared in some large and medium-sized cities or tourist destinations, such as pottery clubs, batik bars, fishing clubs and cooking clubs.