A first understanding of the duties of the store manager
(1) the basic duties (1) to achieve the performance of the duty: regardless of whether the store manager is the operator or the businessman, must bear the main responsibility for the performance of the store. (2) management responsibilities: for the store people, materials, money, information, etc., the store manager must be fully managed, specific implementation
Execution of the company's regulations. (3) command responsibility: store managers should play guidance, command subordinates of the greatest ability. Correct and appropriate guidance, subordinates can play 100% of the ability. (4) Problem-solving duties: The store manager must think and solve problems that occur in performance or work. (5) The duty of judgment: Within the scope of authority, the store manager should have the correct judgment for the business. This is very different from the position of subordinates to follow orders.
(2) Basic work 1, external work: 〈pursuing consumer satisfaction〉(1)Marketing program to attract consumers No matter what era, the success or failure of the store is determined by the quality of goods, complete or not. Unlike in the past, not only do we have to adapt to the needs of consumers, but we also have to come up with new products that can accurately lead the way of consumption. This is the first priority of the store manager. (2) Creating a business environment and selling points Consumers expect a safe store environment, as well as a good atmosphere and distinctive features. Achieving these two requirements is the store manager's second priority. Customers as soon as the door to give a cordial reception, each service staff are kind and friendly, smiling face to welcome people, customers as friends, this is the main point. Another point is the selling point: whether the design of the menu is clear at a glance, whether the price tag is clear, whether to provide POP advertising and so on. It seems to be very simple, but it is often overlooked by the store. (3) make customers feel at home in the scene to receive customers, there must be convincing professional knowledge and standards, this professional knowledge and explain the skills of the dish training is the store manager's third priority. The store manager should have the ability to advise on the new life style triggered by new products. However, a half-knowledgeable, half-baked presentation can be counterproductive, discredit the product, and make a bad impression. It is also important not to overdo it in the way you greet your customers. The best thing you can do is to be honest and sincerely hope that your customers will pick the dishes they want to eat. (4) Menu design should be fancy, interesting, and innovative Whether it is for customers, or in the store waiters, the menu should be full of interesting, innovative and good visual experience, which is the fourth priority of the store manager. Today's consumers are definitely not satisfied with just going to a restaurant for a casual meal. Must be through a variety of channels to understand, before deciding to that store to consume. 2, the store manager's work internally (1) how to complete the plan sales as the goal This is the store manager's fifth priority, to create good sales is the store manager's first job. Food search, site environment, hospitality, promotions, etc. are its means. (2) dishes must maintain the freshness of the store's dishes in the number of library products should not only be moderate, the most important thing is to maintain the freshness. This is the store manager's sixth priority. Lagging products need to be marketed in a timely manner or write an application for damage. (3) Improve the efficiency of the staff in order to achieve the purpose must be a, the structure of the staff to the minimum, b, work distribution and instructions should be true, c, improve the service level of the waiter and work efficiency. (4) must develop 30% of new customers each year, performance needs to be increased.
Second, the functions of the store manager 1, the necessary qualifications (1) enthusiasm: store managers must have a high degree of enthusiasm and passion in the face of work. (2) Positive: positively face all things, which is the development of the enterprise when the most need of the store manager. (3) Cheerful: A cheerful person can gather people and lead them. We need a store manager who can make the store full of joy and harmony. (4) Sensibility: the most popular word now is sensibility, not only on the goods, the display of goods or conversation, the store manager should also be sensible, full of love. (5) Coordination ability: *** with the basis of the operation lies in the coordination, whether it is to the subordinates and superiors or customers or the other side of the transaction must have the coordination. (6) sense of responsibility: the store manager is entrusted with a number of ministries and millions of dollars of goods, without a strong sense of responsibility absolutely not. (7) indomitable spirit: a person can not always be smooth, as a manager must not be afraid of difficulties, with strong endurance. (8) sense of belonging: love of work, the group, the store as another home. (9) Execution: Failure is usually due to inaction. Immediate action is the store manager should have the qualification. (10) Thinking power: broader and deeper thinking. Inadequate thinking will result in futile action. (11) Judgment: Make correct and quick judgments. The more the boss is not in, the judgment is especially important (12) leadership: must be able to mobilize, inspire the work of the subordinates enthusiasm, have the leadership to guide the subordinates, the power of command, can correctly deal with interpersonal relations (13) guidance: able to correctly guide the subordinates to move forward, stop, the ability to do so, which is to allow the subordinates to achieve the performance of the origin (14) set goals: set the goal of the work, and indeed assigned, which is the focus of the leadership of the (15) persuasive power: the ability to make their own ideas, plans to make each other understand, acceptance, persuasion is the biggest weapon to impress a person (16) resilience: can basically deal with emergencies and accidental disputes, can be a variety of situations to do the appropriate treatment (17) intelligence gathering power: a wide range of intelligence information held at the same time, the choice of necessary, useful information is necessary.
Three, the store manager's organizational capacity
(a), the basic workflow of the store manager 1, business 2, into the goods, point of receipt 3, the end of the business (2), the weekend business
(3), the end of the month business
Four, the store manager's interpersonal off 1, effective communication (1) the so-called management communication: is the work from the operator to the general practitioners, for a **** The same corporate goals and efforts to realize or reach this goal of information transfer. (2) Various relationships: superior? Subordinate Orders, instructions, information Subordinate? Superior Report, suggestion, dissatisfaction, information Parallel relationship Exchange of opinions, adjustment, information (3) The basic principle: not only the sender of the letter A conveyed to B, B in the receipt of information, after understanding, acceptance, must again convey its response and action A to reconsider. 2, the main points of interpersonal relations (1) Not the upper and lower relations but the horizontal relationship is considered appropriate. (2) Make the relationship negotiable. (3) To be able to trust and rely on each other in times of danger and difficulty. (4) Instead of focusing on each other's shortcomings, we should find out more about each other's strengths and advantages. (5) should be frank when necessary. 3, the store manager ten commandments (1) always criticize the operator behind the scenes some store managers will often criticize the operator's gains and losses in front of their subordinates, most of them are to improve their own or shirk their own responsibility. This is very easy to form a diaphragm between employees and operators, so that employees lose confidence in the future of the store and their own future, resulting in a very bad impact. If you really have different ideas and want to communicate with the operator, the best way is to choose the right time to meet with the operator and put forward your different suggestions in person. (2) The operator's every word as the holy decree on the work, but the order is to follow, pay special attention to the superiors of the remarks or opinions, lose the ability to correctly judge things. Such a practice will only affect the correct development of the enterprise. Because as the first line of management, is also the most understanding of the scene of the sales of people, he should have enough thinking and judgment. It is the store manager's duty to give orders. However, if the unreasonable business orders and management system, do not put forward personal views and opinions, and ultimately not only cause the loss of business, but also the store manager and the loss of employees. (3) indecision, when the decision is not constant in the scope of authority and responsibility of the size of things encountered, must be decisive, and dare to take responsibility. Do not dare to make decisions or decisions of the store manager, is a kind of avoidance of responsibility behavior, but also an incompetent store manager. For this type of store manager, the operator should be removed as soon as possible. (4) work to get by without setting high standards as the saying goes; where there's a will, there's a way. No high demands on themselves, the natural company and personal development. Regardless of which stage of the company, there will always be higher requirements in front of the operator and the store manager should be full of passion to the next goal. Store managers who do not set goals and requirements for themselves will be eliminated by more idealistic and passionate people. (5) Like to monopolize the results of the success of their own ability to exaggerate, if the failure of the subordinates to avoid responsibility. They are not qualified to be a store manager, and their subordinates will never be convinced. This kind of store manager often feels that his subordinates do not cooperate with him and challenge his position. (6) The basic organization of the enterprise operation mechanism is not deep and thorough understanding such as compliance with various organizational rules or contact with direct supervisors, etc. are important to the organization of the basic operation, but the organization's communication is also part of the basic operation. Organizational mechanism is the normal operation of the lifeline of the enterprise, if this understanding is not deep or not thorough enough, is not able to do a good job of store management. (7) will not train the department store manager's self-growth must be built on the basis of team growth. If there is no team success, there can be no personal success and achievement. Let the ministry have the ability to work, is the premise of training the ministry. The purpose of training is to make work behavior more standardized and work efficiency improved. (8) does not have the basic knowledge of labor management education, management knowledge and common sense of life, safety awareness, etc. are part of the basic knowledge that store managers need to master. (9) The store manager who only provides and reports information that is favorable to him or her and thinks that he or she can cover the sky with only one hand will be exposed one day when he or she tries to deceive his or her superiors all day long. (10) will only pay attention to the shortcomings of others, never care about the merits of others will not tap the merits of the subordinates, will not be moderate appreciation of the subordinates, only the shortcomings of the subordinates catty-catty, transfer between, equal to their own work to set up obstacles. Anyone would like to be recognized and praised for their work. Moderate praise, will allow subordinates to work harder, at the same time on the management is not without benefit.
Five, to treat the subordinate's method 1, treat the subordinate's work (4) so that they understand the company's policy, goals, direction, and hope that practitioners how to do and other matters. (5) Distribute the type and scope of each person's work. (6) Give each person a goal to work towards, and what degree and level to achieve. (7) Stimulate work motivation (8) Instruct, guide, advise, and counsel. (9) Provide information about the work, such as the competition in the same industry, product information and other information. (10) Simplify and evaluate work. (11) Knowledge and skill guidance (12) Pay attention to the interpersonal relationship among the subordinates, strengthen the team spirit, adopt good ideas and proposals, and strengthen their sense of participation. (13) Helping to solve problems encountered by subordinates. (14) Take the lead in order to work to lead the whole. 2, to enhance the subordinates 3 times the motivation of the praise method (1) the utility of reward
(a) Caring is five points of education, three points of praise, two points of accountability, so as to make them become useful people.