Chinese fast food with a unique "Chinese flavor" suitable for the Chinese people to attract the original often patronize "foreign fast food" of the fashionable family, and for the "foreign fast food" segregated outside the majority of ordinary consumers to provide good quality and low-cost fast food services, and quickly seize a large number of market positions. The company's newest product is the "Chinese Taste", which attracts the fashionable people who used to patronize "foreign fast food", and provides the most common consumers who are isolated from "foreign fast food" with fast food service at a good price, which has quickly seized a large market position.

As part of the long history and culture of the Chinese nation, food culture is also exuding a dazzling light, splendid Chinese culinary culture, the closest to the public the most homemade and most palatable and most delicious fast food there are many kinds of fast food has always been active in the catering market in ancient and modern China, only that there was no fast food in the past, just the word fast food. With the continuous exchange of food culture at home and abroad and learn from each other, the term fast food also appeared in China.

Market Consumption Demand

While a variety of Western-style fast food brands have made a big splash in China, according to the China Industry Insight Network, 33.69% of the people often eat Western-style fast food, while 61.73% of the people are still in love with Chinese fast food. As a result, Chinese fast food has seen an unprecedented boom, with turnover growing more than 20% annually.