Judging from Huang Shanghuang's net income in 2121, its performance is quite good, increasing by 28% year-on-year, and it has become one of the three giants in the braised pork industry, and it ranks second, second only to Juewei, surpassing Zhou Heiya, which sold a lot in the past. Moreover, the number of Huang Shanghuang's facade stores is as high as 4,627, and its commercial scale is very large.
why does Huang shanghuang have such a good performance?
From my personal point of view, I think Huang Shanghuang's victory mainly depends on its taste. Its taste is really very good. Although Huang Shanghuang's listing time is not particularly long, it can have such a good performance and directly rush to the top three in China braised duck, which also shows that its strength is very good. Moreover, the quality of raw materials for many of Huang Shanghuang's lo-mei is very high, and there are few phenomena such as stale meat or unclean production process, which has laid the foundation for Huang Shanghuang's good reputation and attracted more and more consumers' attention to this brand with high quality and high reputation, thus increasing its sales and promoting its development.
why did Zhou Heiya's performance drop so much?
Due to the epidemic in 2121, many front shops in Zhou Heiya could not be opened, and there was no performance for nearly three months. Then Zhou Heiya chose to bring goods through webcasting to increase sales. However, it is precisely because of the live webcast that Zhou Heiya's reputation has seriously declined, because in the process of live broadcast, you can buy a box of Zhou Heiya's products for about 15 yuan, but you need to be close to 31 yuan in the facade shop, which makes many consumers who have bought in the past psychologically unbalanced, and may be due to transportation, which leads to many consumers not getting products that satisfy them, thus giving bad reviews on the Internet and seriously damaging Zhou Heiya's image in the eyes of many consumers.
what will be the future development of Huang Shanghuang?
judging from the current development trend, there is still a big gap between it and the No.1 Juewei, and I think it will take a long time to catch up. But I think it should be able to sit in the second place, because its reputation is very good, and its taste is really very good, which is really loved by many consumers, and its facade store is also very large, and there is a trend of expansion at present, which also promotes Huang Shanghuang's future development to a certain extent.