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How to manage the field staff in FMCG sales industry

industry characteristics: FMCG industry has short product sales cycle and many varieties. There are many random and uncertain factors in consumer groups, the information at both ends of production and market is not smooth, and the production time is demanding. It is necessary for the market to comprehensively, quickly and accurately collect consumer demand and market changes as a reference for marketing and marketing decision-making. For the market, products need to be displayed in fixed storefronts, forming a sales network with distributors, wholesalers, mass-market stores, supermarkets, convenience stores, outlets, direct stores, grocery stores, restaurants and other channels; Industry status: 1. Data collection is in manual stage. Business people count the data through paper forms and let clerks enter them, which is not only inefficient, but also prone to information distortion through step-by-step reporting. 2. The control of sales personnel is prone to false visits, false statements, and the company's task execution is not enough. 3. The promotion resources and sales expenses are not well controlled. 4. The slow communication speed of business information leads to the slow reversal of supply chain. Affect the production and sales of products. 5. The feedback speed of market information is slow, which affects the policy-making and decision-making at the decision-making level. "Enterprise Efficiency Link" sales positioning management system: Enterprise Efficiency Link focuses on the sales process management of FMCG industry, and constantly summarizes and accumulates the sales management experience of FMCG industry through the combination of LBS positioning system and software platform. Beijing Wanterui Technology has independently developed the sales positioning management system of Enterprise Efficiency Link based on the actual demand of FMCG industry. Enterprise Efficiency Link mainly helps enterprises to realize: 1. Effectively connect enterprises with sales teams and market terminals in enterprises. Realize information transmission. 2. Optimize the sales process reasonably and strengthen the control ability of the terminal. 3. Help the sales manager to better manage the sales team and improve the work efficiency of the sales manager. 4. Provide real, credible and real-time terminal data acquisition. Realize the visualization of sales process. 5, strengthen the speed of enterprises to understand the information of competitors. Know the market dynamics for the first time. 6. Avoid the loss of customer resources and information caused by staff turnover, and let newcomers know the situation in the local area faster. 7. Enterprises can realize flat management and know the dynamics of front-line sales staff at any time.