Step 1: Choose a store
Two local residents in the best choice
office in a densely populated place. The choice can guarantee business at noon in the company's office. Hangzhou restaurants often have too many vacancies at noon, the evening is not enough to sit. Older restaurants that really care about noon business can do well. This will ensure that the day runs well. Hotels in Hangzhou, the western part of the city, commercial and residential areas, often open bad, characterized by some small restaurants. There are many channels
Choose the store. New houses change hands in storefront advertising, media advertising, as well as calls and landlords in front. Another way is that there are likely to be a large number of options directly to the door, the shopkeeper contact, regardless of what the other party is now going to do. In this way, it is more tiring, but the result is better. Stores
Can use dolong influence
Don't think many stores are not suitable. Street is more unique, small hotels, stores dolong city commercial impact, rather than easier to do than use alone. The key thing is to make the difference between many stores and other stores.
Hangzhou, a small hotel gathering place, a rough search criteria: (details contained in the opening of the market before the success of a hotel is best guided by their entrepreneurial entrepreneurs is a great help to these stores 11 visits).
Qingzhiwu Spicy Street: The famous demolished spicy restaurant near Yuquan Campus on Yugu Road moved to nearby Qingzhiwu, 10, 78 Spicy Restaurant. Shuji Road
Bao's unique, small hotel group: 12 small restaurants, business is slow. Since 2001, Katakawa noodle store Liu family spicy chef Damiang dumplings, 900 bowls, fishermen's stores also have their unique characteristics, has become a lively food street.
Text of the new road and Wenyuan Road between the old pier on the road, there is a group of small hotels: at least 13 unique stores, small hotels, not only an area? ? five or six hundred square meters in size? , stores less than 100 square meters. Restaurants feature Tonglu cook at home, the Montreal Chicken Nest Chicken Taste and Item Pedestrian Guang Hotel, Lao Shaan Noodle Shop, Huaxi Village Building, Rongji Noodle House, Green Valley, Sichuan Province Chuan, Victoria Wonderful Xuan reason, so the King on.
Xinhua Road area: shock lunch, temporarily remember the old kitchen Tongshan farmhouse cuisine, Shaoxing Nongjia Cuisine 78 professional bistro to do the soil dishes well-known enterprises is quite good.
Behind the overseas Chinese hotel: Philippine music to do a good hotel restaurant, here the restaurant tycoon frequented by Hangzhou chef arrangement appetite.
Groups on Zhongshan North Road, Stadium Road and Fengqi Road: Hongshun Dumplings in Yipin Casserole, 900 Bowls of Bones in a small pot of rice noodle store in Wenzhou, and Lanzhou Ramen Shop.
Subletting shops
Be careful, it's almost an open secret that the restaurant industry's subletting income is part of the subletting fee. Therefore, new entrants must be careful about subletting to other people's stores.
Subletting a store has some drawbacks to be aware of: one is that the subletting party encounters road demolition works and has been unable to open the shop itself, only to sublet it to recoup the initial investment. Finding a nearby store, the store must be asked carefully, which is the best plan, and ask the housing management or business department. If a place is about to be demolished, the local industry and commerce, general notification. Second, the original restaurant sewage in the problem, the fire is limited, has been asked not to continue, but the tenant does not know the story until after the sublease fee to give up everything, but you can not shop. This situation is considered under most residential buildings. Third, the rent drops, the other can not provide a real estate license, this case does not give a business license. In the fourth case, the business in other stores, speculation Wang to cost sublease sublease purposes. The Hangzhou self-help boss like. Take over this store, but found towards decline, and, then the King, the difficulty is very great.
If a store after a long time, sublet, must also be very careful. Hangzhou restaurant industry has a saying: paralyzed hotel, feng shui is not good, what store changed hands a few times, and then make it good is very difficult. Sometimes, the store looks a lot of many features, but some hidden weaknesses are hard to see. For example, although it is located in the center of the city, in a high traffic area, with a large number of commercial buildings on the side, it may be inconvenient to park, and inconvenient to get in and out as a result of which the business can be done.
Step 2: Selected product positioning
The facade begins with product positioning. Specialty hotels open a 300 square meters, for example.
A city safer prison food trends, such as three years ago, Jinhua casserole is very popular, a 300-square-meter casserole store every day $ 100 million, can do business with gross profit of 50%, net profit from the same period last year 30% -35%, Hangzhou catering Szechuan restaurant business picked up steam some bosses see the consumer market, specializing in Quzhou City, Jiangshan City Local characteristics of spicy dishes, Longyou Wenhui intersection "Quzhou home cooking, Quzhou three palms" to meet many spicy lovers have their own local characteristics.
Hangzhou specialties are popular in small restaurants, introducing local food directly to the store in Zhejiang Province. Jinhua casserole restaurant, Shipu seafood restaurant, Tonglu restaurant, restaurant Dongyang City, Wenling City restaurant ... These features are relatively small hotels, so popular, some people simply named Tujia first, Hangzhou people from all over the province, because Hangzhou has a lot of foreign population, especially for the opening of small hotels with local characteristics, first of all, you such as azalea, Stadium Road 51, Zhejiang West style restaurant also attracted a lot of research, the main owner of the Zhexi cuisine to do Longyou and other places in Zhexi, guests from Quzhou, Jinhua and two-thirds of the family, Green, Gudun Road Valley, is why many people dinner in Hangzhou Lishui
If you do this specialty restaurants outside the province, in a certain difficulty, difficult to be completely true to the procurement of raw materials. Province, convenient transportation, procurement, many small hotels around the common Zhejiang-style vegetables shipped to the place
Location, we can judge the name of the custom dish? Single, main dish, or a given name, direct and significant impact, such as chicken company, the name of the boiling fish, "Tonglu cook at home, or directly named, both effects are good.
> The third step: decoration
Store decoration and positioning. Diners in the store consumer demand is on the rise, the store environment is also increasingly high, a good environment, and sometimes even become a key factor in the success of the three, four years ago, Hangzhou affordable large restaurants and luxury environment, a move since the end of last year, Hangzhou, many small and medium-sized restaurants have also begun to make a big deal on the environment.
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Store environment does not mean investment in design. Sometimes, spend a little more money on the walls of the mud wall design to reflect their own local cuisine positioning, on the other hand, it is able to attract customers. Since last year, Hangzhou has appeared some high-grade exquisite decoration of small restaurants, business is still good, mainly because the environment is better than others.
Decoration is a very complex process, generally do not like the restaurant and home decoration, but there are professional issues related to environmental protection, fire professionals, decoration process, it is best to find the chef before the start of the renovation or catering management experience together with the person in charge, they can provide a lot of advice. / a>
Step 4: Recruitment
The restaurant is open, talent is a key link. The staff of the small restaurant is divided into two, the first, chef, waiter, responsible for the kitchen front room service.
300 square meters of specialty restaurants, the number of employees in the kitchen, according to the number of dishes, generally more than a dozen people, including chefs, nine warehouses (small dishes), playing the Dutch, doing housework, vegetables in different types of work, but there are some kitchens in China has 30 hotels, the road up the hill, from the varieties of Chinese cuisine, a variety of Western-style dishes, because of its relatively high high-end positioning, production requirements high, naturally need to grow exponentially, but here sixty or seventy percent, the price of vegetables will be higher than ordinary restaurants.
Four commonly used methods to find the chef: First, the boss directly point so that mainly applies to small area? restaurant. Boss and locate your own dinner dishes, if you feel better and want to take and direct poaching store. Point advantage: the owner of each chef's skills to maximize the value of each. In Hangzhou, a small restaurant chef's salary is around 3,000 yuan, the average chef is above 1,000 yuan.
In Hangzhou, Hangzhou Catering Inn Industry Association, where you can free chef referral service. The association will need a large number of people to do simple guidance, new kitchen store, contact number: 87216673,87216674.
The other way is to contract to someone else. Find a chef, responsible for recruiting the chef. 300 square meters away, depending on how many food categories gear positioning month chef in 10,000-40,000 yuan contracting fee, expensive kitchen staff wages, the boss and the chef signed a contract to ensure that the production of vegetables, gross margin, but also to ensure that the competent authorities of the health inspections, fire inspections passed. In this way, the owner is worried and you can manage a chef. Disadvantages: If the owner does not manage, the chef, the kitchen, the crew has to change the day, the chef cooperation once it ends, the whole operation of the restaurant is affected the most. Ask individuals to contract the kitchen, chef from the kitchen staff, earn enough to pay more wages, in order to make more money.
The fourth way is to ask the restaurant management company to do so. Hangzhou food and beverage market is maturing a number of professional food and beverage management companies, like the celebrity celebrity food and beverage management company, not only is a famous investment ho typhoon housing, piece of Sichuan Hotel, celebrities, and returned more than 30 small hotels output kitchen management. Hangzhou Baoshan Village Catering Management Company,
camp in their own stores, restaurants launched. Most of these owners company chef origin, a good set of kitchen management experience. Catering management companies usually have their own industrial chain of investment, a relatively stable team of chefs, they come to manage the kitchen, on the surface looks almost the same as the negative obligations and personal kitchen contracting advantages: personal contracting kitchen, the randomness of the following staff wages tend to have a certain impact on the stability of the team of chefs. The management of the company, the operation is more transparent, the management company tends to bring some new dishes.
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Step 5: Customize the equipment
The
kitchen equipment, including the kitchen three big and small items: appliances (refrigerator), stove, play and table. Senior chef location: Hangzhou ceramics market, Qiu Tao Road store to buy.
Small items mainly refers to hardware: stainless steel bowls and basins, cutting boards, spatulas goods in the market to buy ceramics market, specialty stores, if you are looking for. A cheap place, you can go to Hangzhou East Railway Station, Yiwu market Yongkang hardware market, the same thing, as long as the counter-offer is the price of goods can be cheaper than the third cheap place in these places.
Customers can use chopsticks: ceramics market and specialty stores are positioned and featured in the restaurant, and can be customized to match the dishes and features. Stall style bistro, in order to try to save the initial investment, some will buy second-hand. Some changes in the hotel, often changing dishes, some bistro dishes that still look good. Owners and advance notice to the hotel can be bought for only a very low price.
/> Unfinished food and beverage industry, it is generally agreed that the chef of the chef, is responsible for directing the purchase of equipment. This is very important, because a lot of kitchen equipment on the market, some kitchen equipment looks useful and practical, but not much useful experience chef should understand what kind of equipment.
Also noticed that some stores have kitchen equipment that is not in accordance with what you want, and with the open design of the restaurant, the rent is falling, and the white color is often a lot of money.
Subletting to a hotel, you can sometimes save on the procurement process, but in many cases, really run up, will find that some equipment can not be used, so they will have professionals can also look at the decision, otherwise, can only throw away the old equipment, white paid a lot of subletting fees?
If you want to save money, the three giants, a long way to go to Hangzhou, Shaoxing Road, Amoy to the yard sale to buy, it depends on luck, sometimes there is a group of kitchen equipment and some of the inventory of products, there are also some second-hand goods. Another way is to find kitchen equipment manufacturers, kitchen equipment manufacturers, while new products for sale, recycling old equipment, buy second-hand goods than to buy new equipment to save one-third of the two money.
Step 6:
Shop from raw material purchases, procurement firmly grasp this ring of the owner of the boss's personal buyers, cash registers, one of the members of a lot of small restaurants, investment management companies. Even if he can't kiss, he must still find a friend to do both jobs right.
Drinks, spices:
Method: go to the grocery store, bought a supermarket. Free choice, as cash settlement and sometimes cheaper prices are available.
: Directly contracted professional, which is the most commonly used method. All the beverage and spice companies are responsible for delivery offers at any time, the owner fancy, the most important reason to open an account, once the general industry practice account for one to two months after delivery. The company specializes in certain sales rebates, which depend on the sales. Not more expensive than going to markets and supermarkets sales rebates and purchasing costs, the rebate percentage is 5% from sales, up 12% depending on your own supplier? Negotiation. Some restaurants do not accept rebates, supplier entrance fees, industry insiders believe that the disadvantage of this method is close cooperation between the supplier and the interests of the restaurant can not be tied together, will not be conducive to sales.
Waiters are happy to accept delivery of professional companies, because they can get a corkage fee, the business sector is responsible for corkage fee "commercial bribery of four or five small restaurant salespersons, business is good when a waiter receives seven or eight hundred dollars hotel staff do not charge corkage fee corkage fee per month, but the owner of such a small restaurant, the owner will be direct corkage fee collection, waiters aim to stimulate the enthusiasm of waiters.
Dish ingredients:
Frozen shrimp, fish and other aquatic products, if you want to choose a good quality aquatic products, you can go to a large supermarket, subway station, good and more to go to the end of the body Kouji Kouji's agricultural market, agricultural products and aquatic products market to buy fresh seafood, buy daily consumption of vegetables, the owner of the store will go directly to the nearby farmer's market to buy the time to do it for a long time. A period of time, is relatively fixed stalls, so that the supplier to provide some of the store? The owner of the mapping business and fixed stalls, delivered to your door, you can open an account, however, it is best for the owner often go to the market in person to replenish the second look at the market for the cost of new materials. Buying tips: BR />
Stalls in the bistro market to buy and exit the market, winning a multitude of dishes, you can go back to organize some of the still a bunch of good raw materials, with very cheap price tally.
As the procurement of raw materials, prices are also cheap, very critical to a restaurant operator is very important to have the expertise to begin to recognize that some bosses, raw materials are good or bad to distinguish between the chef's assistant is necessary, especially the procurement of seafood, experience is very important. For example, the same shrimp bought at a price of 20 yuan per kilogram, different people may vary in line can be seen, these shrimp bought back a few days, many restaurants seafood purchasing procurement of veterans, to buy a small portion of life near the end of the seafood, seafood prices lower than the normal price of two-thirds or more. As a promotional item, very cheap price sold to customers to buy, the result is often happy, it will be a business know-how.
Flavor special hotel in Hangzhou in fact, many people know the real you? Everyone is in open competition for raw materials, not only to see who's doing authentic, but the key is to look at the raw materials are authentic. Well, most of the raw materials directly from the local stock, which is especially common around some restaurants specializing in Zhejiang flavor, not only because of the convenient transportation, purchasing costs cheaper than Hangzhou to buy! The daily amount of raw materials is not a lot of small restaurants may wish to refer to the following bosses.
Yingshan Hong Zhejiang flavor restaurant, Li boss calculated an account: In addition to some ginger, pork, common spices purchased from Hangzhou, storage of raw materials, radish, lettuce, cabbage, onions, garlic spinach, bok choy, taro common vegetables are purchased from the local countryside. These vegetables are soil fertilizer planted out of the vegetables, strong flavor, quality assurance. Directly to the farm to buy at least in Hangzhou, almost one-third cheaper. Vegetables, a few days purchase price is 1 yuan to 1.2 yuan per kilogram, Hangzhou market at least two yuan per kilogram. Lettuce 1.4?1.6 million, Hangzhou farms are now selling 2.4 yuan per kilogram. These wild farms vegetable store to do the acquisition, the purchase price is cheaper, fern 1 yuan per kilogram, lichen 1 yuan per kilogram, if you buy at least 20 ferns in Hangzhou, lichen 3 yuan 1 kilogram. According to Li boss passengers, these dishes from his home to the next day at 7:40 in the morning in Hangzhou, the general time two bags, and pay transportation costs 10 yuan a bag, a person responsible for purchasing, even with the buyer's transportation costs and salary costs, monthly raw material purchasing costs can be saved more than 30 million U.S. dollars. A four hair cake Longyou store sales, parents do this at home, so the cost is relatively low, sponge cake earn an average of $ 3.5, an average of 3,500 per month to sell, half of which is the technology.
The main steps of the store approval process
Basic steps of the operation, but it must be remembered that in these actions, the approval process at the same time! The best application approval process, consult to avoid, shopping in vain, spending money in vain.
Application to open a restaurant needs to be pre-approval before the business sector to obtain a business license, permit, must obtain a health permit and environmental protection department.
Individual businessman opened a small restaurant, for example, specific procedures to visit and ID card to the local business registration name, remember that this is just to register a name, not before applying for a business license, business license, you must apply for a sewage license and health permit under the jurisdiction of the environmental protection department and health supervision.
Discharge permit application: First of all jurisdictions, the EPA licensing office application is accepted, the staff will check and guide. Two receiving discharge permits for sewage discharged into municipal sewers on residential buildings on-site inspectors will be based on the size of the business area to decide what kind of range hoods to buy range hoods installed into their homes or the environment of the range hoods do not know whether it will work. Office of the staff to remind: you decide to rent a storefront or decoration, it is best to consult with the environmental protection department. For example, some shopkeepers in the decoration of the store exhaust or kitchen window is backward farmers, the moment the direct administrative authorities, I do not know the back of the residents or complaints, the final adjustment often cost money.
Health license application: find a health supervision jurisdiction of the application, and then let the restaurant's service staff to carry out health checks and receive food hygiene training knowledge. Health inspection and training under the premise of qualified, mainly in the following areas: first, complete, mainly refers to the disinfection, cleaning facilities; processing space and business premises area ratio reached the restaurant, the ratio of different parts of the requirements will vary, prior consultation is necessary.
Business license: two certificates, two certificates of rent, proof of strength ID card, apply for a business license, trade and industry
Pre-opening of the fire department before the fire extinguishing approved, according to the needs in this regard, apply to the region's decoration
Tax registration: 30 days from the date of receipt of business license to apply for the tax provisions by the local tax authorities Registration number. Bring a copy of the business license and a copy of the operator's identity card. Individual businessman to open a small restaurant, and 5% sales tax to pay. In addition, also need to pay urban maintenance and construction tax and education surcharge is 11% sales tax, as well as part of the tax share is very small.
Cuisine Profit Analysis
On their own each store's gourmet gross profit, gross profit level positioning "created" on the menu, you should have a basic control over the direction of the gross profit people ...... / a>
Each dish store gross profit is not the same, some dishes may not be profitable, some dishes just to attract customers, the profit is likely to be very high, in Hangzhou, a few hundred square meters of small restaurants, more than 40% -50% of the combined gross profit margin store opened, you must have good financial management, it is best to have a set of day-to-day financial statements to track the daily changes in the gross profit in a timely manner! Adjustment of dish prices and other measures.
Here is a small business owner, writing this column on the pricing experience: "Qianjiang pork dish size of the hotel, you must be cheap solids, the young and the old to understand the sugar" you do is not the more expensive than their peers to the next point; planting the name of the vegetables do not know what is the unusual dishes, can increase the gross profit, unique products. Can increase gross margins, unique product recipes that you cook the burning characteristics of your price increases in the short term open, the menu is a fairly staggered, printed (or written) before the opening. Customers pay rather than improvise discounts for customers to see you and hope that during the opening of the store, concessions and promotions are still very necessary.
Of course, the above is a rule of thumb that some people think that the signature dish is usually the entree, which is not too high up on the operator's list of locations and is inexpensive, depending on your own ideas.
Deli's gross margins are the highest, especially for vegetables, because of its low unit costs and retail prices, raw material costs $ 10 to sell guests' suggestions. For example, the popular local dishes, shredded meat fried fern raw material cost only 1 yuan in Hangzhou small hotels, the retail price is generally 10-15. plush vegetables fried taro, 8-12 yuan price, raw material cost only 2 yuan.
Doing dishes: turnover is not high, generating a net income of not more than so many restaurant owners in the menu will introduce some higher grade, food prices at 20 yuan or 30 yuan or more, as the characteristics of seafood and so on.
Medium grade restaurant seafood gross profit can do 50% -80%, generally common seafood, the price is high not up, such as lobster, others sell 98 yuan / kg, you sell 120 yuan, customers will not immediately accept. Rare seafood, price, hit high, there will still be a lot of customers will accept. There is a boss, a small shark, just started, the entire lobby seafood pool, the standard price of 38 yuan / kg, so that the results did not have a customer. Operation long way to go shark head and tail, cut into a sale, the price was raised to 98 yuan, the result is quickly sold here, can be summarized as a consumer psychology: rare things are sold too cheap, but people doubt the truth of the matter or false a big fish, the whole station, but also let some people dare not lay hands on it, because the customer can not confirm his point of view at this time to cut a part of it is not the best and more reasonable! Prevent betrayal. Rule of thumb
Three jobs for the boss
A 180-square-meter earthenware restaurant features a capacity of 120 people from two stops away from the Wulin Plaza restaurant.
Initial investment: $ 80,000 2,153,000 yuan of renovation costs (including the purchase of kitchen equipment, tables, tableware and other utensils), rent of 100,000 yuan, a total investment of 23.3 million yuan of the transfer contribution BR / & & gt;
Business: average daily attendance in eighty percent. Last year's daily turnover of 3580 yuan, so a year down the road, not only to recover costs, some redundant business decline, the average daily turnover from January this year to March this year is about 3200 yuan, 30 yuan, per capita consumption. Paul 2,200 yuan cost of the day to the store's daily operations.
The owner's self-evaluation: the cost of operating a store, is the budget. Adhere to every day in this small restaurant, buyers, cashiers, restaurant managers are carrying their own. Many trivial things, such as the kitchen dishes ingredients have not been wasted, keep an eye on the point. After the guests eat, the rest of what dishes, observe their own personal experience to make adjustments in the service process, a variety of guest requests, waiters if inexperienced, will not lead to customer dissatisfaction in the future business concessions discounts immediately decided that the customer feels that the boss can easily surely also want to do it again.
Eight elements a can't be less
Hangzhou Baoshancun
General Manager Liu Ju, a restaurant catering management company runs a successful eight elements a can't be less: location, location, price of service, environment, service, advertising, marketing, financial control is a comprehensive service, including how the dishes, not only focus on the quality of the dishes, but also Provide customers with dishes with cultural connotations.
From Hangzhou to two or three people ate more and more food and drink consumption, some environmental protection, gourmet, small restaurants, especially in the consumer groups in favor, do not open with some delicious food, the restaurant is very humane from every detail, because this will allow customers to really feel comfortable, the feeling of this store is a kind of enjoyment. Boss tasting food, you can not only eat this dish is good or bad, because the customer for a long time, the boss sits at the table with the food cold pay attention not to make your guests feel very bad diet? Very tasty restaurant, the table is not good to send fruit will be bad in front of all the good impression of another example of decoration, tables and chairs, think it is very good-looking, chairs, sitting very comfortable, but the customer sits down to eat, but still feel uncomfortable sitting why? Unreasonable, because the degree of match between the high degree of tables and chairs, sat customers for a long time, you will feel tired of these details, even in a small restaurant. Store is necessary to see more from the customer's point of view, think about it.
Cautious of entering the restaurant industry
Hangzhou, Hangzhou SARS outbreak in the food and beverage industry is experiencing a severe test. Bistro daily turnover fell to about 3,000 yuan, usually millions of dollars, from the original 2,000 yuan to 400 yuan ...... Food and beverage companies are generally gloomy.