By the end of 2003, KFC had opened 12878 chain stores all over the world.
KFC's business philosophy is to constantly introduce new products, or repackage products sold in the past, aiming at people's early adopters' mentality, thus making profits.
KFC and Pepsi have formed a strategic alliance, and restaurants regularly sell carbonated drinks provided by Pepsi (except in some countries, such as KFC in South Korea, which sells Coca-Cola).
The food provided by KFC
fried chicken
French fries, mashed potatoes
Hamburger (with chicken and no beef)
Carbonate Beverages
Coffee, tea
Sundae
Greater China also sells porridge, soup, chicken rolls and other localized foods.
However, in 2005, the additive Sudan Red was found in the chicken nugget seasoning provided by KFC in Chinese mainland, and KFC admitted the incident. Another American organization accused the French fries provided by KFC of causing cancer.
Headquartered in Oak Creek, Illinois, USA, McDonald's is an international company with billions of dollars in assets. McDonald's is the largest and most famous fast food group in the world. Since ray kroc, the founder of McDonald's Brothers, opened his first restaurant in Illinois in 1955, he has opened more than 30,000 restaurants in more than 20 countries and regions around the world, with a global turnover of about 1049 billion US dollars. At present, it is still developing rapidly with a rapid trend. In many countries, McDonald's represents an American lifestyle.
The phrase "McDonald's is more than just a restaurant" accurately summarizes the management concept of McDonald's Group. In the whole system of McDonald's in the world, the operation of McDonald's restaurant is a very important part, because McDonald's business philosophy, joy and delicacy are all passed on to customers through restaurant staff.
But the restaurant is not the whole of the world brand McDonald's, it is just the tip of the iceberg, because there is a comprehensive, perfect and powerful support system behind it, which realizes the effective guarantee of quality and quantity. The support of this powerful system includes: the purchasing network of food processing and manufacturing suppliers, packaging suppliers and distributors with advanced technology and management, a perfect human resource management and training system, and a global management, transportation and marketing system. Each department does its own job, strives for perfection, exerts team spirit, and strives to achieve the goal of "customer 100% satisfaction" of McDonald's.
The most famous McDonald's brand of McDonald's Company has more than 365,438+0,000 fast food restaurants, which are distributed in 65,438+0,265,438+0 countries and regions around the world. In addition, McDonald's now controls some other catering brands, such as Aroma Cafe[ 1], Boston Market, Chipotle Mexican Tacos, Donatos Pizza and Pret a Manger.
In 200 1 year, McDonald's company's total revenue reached148.7 billion US dollars, and its net profit was 164 billion US dollars.
Most McDonald's fast food restaurants provide English translation of the drive-in counter, which means you can get to the restaurant without getting off the bus. Customers can drive to the door to order food, then bypass the restaurant and pick up the meal at the exit. ) Two service modes, indoor dining and sometimes outdoor seating.