Under the milk tea economy, many young consumption concepts have been extended. Different from the traditional consumption concept of saving time and paying attention to consumption efficiency, milk tea consumption pays more attention to getting more spiritual satisfaction from consumption. This new concept of consumption, from its birth to its development, will constantly change and improve itself with the changes of consumers.

Milk tea has been consumed after 80s, 90s and 00s. It can be seen from the development history of milk tea that the consumption concept of milk tea has developed and changed. From the early powdered milk tea to the original ecological hand-made milk tea, every development is carried out with the change of market and the innovation of consumption concept. From the early "rational consumption" to the present "perceptual consumption", it is the result that demand leads to production and production promotes demand.

The impact of Internet economy is affecting all industries, and the catering industry is no exception, the most obvious of which is the emergence of "Internet celebrity economy". Milk tea has changed from a simple drink to a fashionable consumption concept, and many videos of milk tea planting grass have attracted millions of praises.

How to deal with "Internet celebrity economy";

The young and fashionable consumption concept runs through the production and packaging of products. Seize the change of consumer demand and position milk tea as a young, fashionable and healthy new drink. Packaging caters to young people's aesthetics, small and fresh Chinese style. Lemon and small lemon reveal health, comfort and leisure from decoration style to products. Firmly grasp the key points of the change of consumption concept, pay attention to product innovation and realize the sustainable development of the brand.

The development of milk tea does not necessarily have a moment of extinction, and some will only be constantly updated. Every development is the result of the lemon lemon team's persistence in its initial heart and maintaining its innovative spirit. Demand-driven progress, Lemon Lemon will pay more attention to the consumer demand of every customer and constantly promote its own development!

Every drink carefully prepared by lemon and lemon uses fresh and excellent ingredients, which green and healthy friends must not miss, and has captured the hearts of many consumers with its sweet but not greasy taste.