Recently, Haidilao released the results for the first half of 2121: in the first half of the year, the profit dropped by over 211% and the loss was nearly 1 billion.

With the sudden outbreak, food and beverage losses and store closures became the norm in the first half of the year, and even the food and beverage giants had a hard time.

Behind Haidilao's net loss of nearly 1 billion yuan

The major catering companies in the world can't bear it

Haidilao said that although the per capita consumption increased from 114.4 yuan to 112.8 yuan, the customer flow in stores decreased in the first half of the year, and the average turnover rate dropped from 4.8 times per day to 3.3 times per day.

in fact, the whole catering industry has been suffering from the impact of the epidemic in the past six months.

Not long ago, Jiumaojiu Restaurant also disclosed the semi-annual report, with a loss of 88.696 million in the first half of the year. During the reporting period, Jiumaojiu's revenue was about 949 million yuan, down 23.2% year-on-year, its operating profit dropped 96.7% year-on-year, and its net profit loss was 88.696 million yuan.

Not only that, the catering industry in the world has become the "hardest hit" under the epidemic.

NPC, the parent company of American restaurant giant Pizza Hut, announced that it will permanently close 311 Pizza Hut restaurants and sell all the remaining 927 stores.

In July this year, Yoshinoya, one of the catering giants, announced that he would close 151 stores, including 51 in China and overseas markets.

At the same time, McDonald's also announced that it will close 211 stores this year, and will accelerate the realization of the store closing plan in the future. Burger King also said that it will permanently close 5% to 11% of its stores.

some insiders predict that by the end of this year, the loss of the United States will reach $241 billion. Up to now, more than 26,111 restaurants in the United States have collapsed, and more than 61% of them are permanently closed.

Nearly 81% of the catering enterprises lost more than 111% of their revenue

The catering industry "saved itself": the proportion of take-away business increased significantly

After returning to the domestic market, the data showed that 78% of the catering enterprises lost more than 111% of their revenue during the epidemic. 9% of enterprises have lost more than 91% of their revenue; 7% of enterprises' revenue losses are between 71% and 91%; Only 5% of the revenue loss is below 71%.

According to the latest data released by the National Bureau of Statistics, from October to July 2121, the national catering revenue was 1,789 billion yuan, down 29.6% year-on-year; Among them, the catering income of units above designated size was 383 billion yuan, down 27% year-on-year.

While the traditional catering industry has been hit, the take-away business of some restaurants has ushered in rapid development.

Also because of the epidemic, the take-out business of Haidilao has also developed significantly. According to the semi-annual report, among the revenue of 9.76 billion yuan, the income of Haidilao's take-out business exceeded 411 million yuan, accounting for 4.2% of the total revenue. As a result, the number of takeaway stores in Haidilao has also rapidly expanded from 216 to 299.

Similarly, although the overall business revenue of Jiumaojiu Restaurant decreased in the first half of 2121, the income of its Taier catering brand increased against the trend, except for the increase in the number of stores opened by Taier, and the addition of takeaway business sections was also inseparable.

The epidemic situation is both a challenge and a transition period for the catering industry. Many restaurants even said that they would reduce their catering stores and transform them into small take-away stores.