The public dietitian is one of the fourth batch of new occupations promulgated by the Ministry of Labor. It is a kind of professional skilled personnel who should meet the needs of society and market. It refers to a special professional who has received professional knowledge and skills training, passed the national vocational qualification examination certification, obtained professional qualifications, engaged in nutrition consultation, nutrition evaluation, nutrition guidance, nutrition education and management, engaged in nutrition teaching and scientific research, and disseminated nutrition and food safety knowledge. It is a professional who promotes public health.

There is a shortage of nutrition professionals in China, and the employment prospects of public dietitians are very broad. Public dietitians can provide nutrition consultation and guidance for healthy and sub-healthy people. Public nutritionists can not only play an important role in the community, but also provide education, counseling and guidance services for employees, white-collar workers, senior managers, athletes and families. The owner can be engaged in the teaching and research of nutritious food, food or health food production and management, food hygiene supervision and testing, medical and health institutions and other related positions; Full-time (part-time) nutritionists in schools, kindergartens, institutions, enterprises and institutions, hotels and hotels; Full-time (part-time) nutrition guidance in gymnasiums, beauty salons and communities; Full-time (part-time) dietitians in the physical examination center, etc. There is an extreme shortage of professionals in related industries, and there are many employment opportunities. Hospital nutrition and health care department staff, related clinical department staff; Personnel in schools, kindergartens and communities who are responsible for catering or engaged in nutrition and health education; Personnel and senior butlers in medicine, nutrition and health products, food and catering enterprises, beauty, direct selling, fitness, insurance (life insurance) and other industries; Those who are interested in full-time or part-time nutrition and health work or have a strong interest in nutrition, health care and health knowledge and want to learn systematically.

2) Application conditions

Level-4 public dietitian (who meets one of the following conditions)

(1) Having been engaged in this occupation for more than 1 years continuously.

(2) have a secondary school diploma in medicine or food.

(3) After formal training by a nutritionist of Grade 4, he has reached the required standard hours and obtained a certificate of completion.

Third-level public dietitian (who meets one of the following conditions)

(1) Having been engaged in this occupation for more than 6 years continuously.

(2) Having been engaged in this occupation for more than 4 years continuously after obtaining the professional qualification certificate of Grade IV public dietitian.

(3) After obtaining the professional qualification certificate of Grade-4 public dietitian, he has been engaged in this profession for more than 3 years continuously, and has been trained by Grade-3 public dietitian to reach the required standard hours, and obtained the certificate of completion.

(4) College degree or above in medicine or food.

(5) Have a college degree or above in non-medical or food major, and have been engaged in this occupation for more than 1 years.

(6) Have a college degree or above in non-medical or food specialty, have received the standard hours of formal training by a three-level dietitian, and have obtained a certificate of completion.

second-class public dietitian (who meets one of the following conditions)

(1) has been engaged in this occupation for more than 13 years.

(2) Having been engaged in this occupation for more than 5 years after obtaining the professional qualification certificate of the third-class public dietitian.

(3) After obtaining the professional qualification certificate of the third-class public dietitian, he has been engaged in this profession for more than 4 years continuously, and has been trained by the second-class public dietitian to reach the required standard hours, and has obtained the certificate of completion.

(4) Having a bachelor's degree in medicine or food, and having obtained a third-class professional qualification certificate as a nutritionist, having been engaged in this occupation for more than 4 years continuously.

(5) Having a bachelor's degree in medicine or food, having obtained the professional qualification certificate of the third-class public dietitian, having been engaged in this profession for more than 3 years continuously, having received the required standard hours of formal training by the second-class public dietitian, and having obtained the certificate of completion.

(6) have a master's degree or above in medicine or food, and have been engaged in this occupation for more than 2 years.

First-class public dietitian (who meets one of the following conditions)

(1) Having been engaged in this occupation for more than 19 years.

(2) Having been engaged in this occupation for more than 4 years after obtaining the professional qualification certificate of the second-class public dietitian.

(3) After obtaining the professional qualification certificate of the second-class public dietitian, he has been engaged in this profession for more than 3 years continuously, and has been trained by the first-class public dietitian to reach the required standard hours, and has obtained the certificate of completion.

Trial period of new occupation:

(4) Have a bachelor's degree certificate in medicine or food, and have been engaged in this occupation or related occupations for more than 13 years.

(5) Have a master's degree or doctoral degree in medicine or food, and have been engaged in this occupation or related occupations for more than 11 years.

Appraisal method

It is divided into three parts: professional ethics, theoretical knowledge and professional skills examination, in which the professional ethics and theoretical knowledge examination questions are multiple-choice questions, which are answered by using the title card. The test questions of professional skills are comprehensive applications, and they are answered by paper and pen. The exam is based on a 111-point system, and 61 points pass.

among them, the public dietitian must also conduct a comprehensive review.

4) Specific assessment methods

1. Complete the required study hours within the specified time;

2. Get the admission ticket.

3. Take the theoretical examination and skill examination at the appointed time and place.

4. Those who have scored 61 points or above in both the theory test and the skill test will be awarded the national post qualification certificate by the human resources and social security department.

5. Those who fail to score 61 points in one subject will be deemed to have failed, and they will apply for a make-up exam again next time.

5. Career guidance editor

Job content

(1) Conduct dietary survey and evaluation; (2) Measurement and evaluation of human nutritional status; (3) Nutrition consultation and education; (4) Dietary guidance and evaluation; (5) food nutrition evaluation; (6) Community nutrition management and nutrition intervention; (7) Training and management

Employment orientation

includes kindergartens, schools, communities, beauty salons, outpatient departments, private hospitals, fitness centers, nutrition supermarkets, food enterprises, health industries, and student nutrition meal companies. The public dietitian is a special professional who is market-oriented and meets the needs of society. He has been trained in diversified vocational skills and passed the examination. With the socialization of nutrition problems, nutrition fast food companies, public dietitians' vocational training institutions and nutrition consulting institutions will emerge as the times require, and family nutrition consultants and enterprise nutrition consultants will become a new and fashionable profession.

Familiar with the professional ethics of dietitians

With the improvement of people's lives, dietitians will enter thousands of households in various forms, and Xiaomi nutritionists are gradually favored and appreciated by various industries, becoming a group attracting attention in the industry. In order to adapt to the new changes and new demands, expert Li Shuyun specially set ten professional ethics standards for nutritionists, so as to help nutritionists develop their excellent skills and make contributions to everyone around them.

professional ethics of Xiaomi's nutritionist:

1. Any health care product enterprise shall not call non-professional and non-clinical dietary nutrition workers nutritionists and recommend products.

2. No health care product enterprise may produce health care products with drugs, health care products with chemical components or health care products with residual carcinogenic components.

3. Any health care product shall not conceal the ingredients and amounts of additives, and consumers have the right to know and choose. Any nutritionist should not advocate for so-called multinational enterprises, so-called famous brands, so-called world standards, so-called patents, and so-called century-old enterprise packaging. He should adhere to the responsibility of putting product quality first and people's health first, and should not and should not exaggerate for enterprise packaging to achieve sales purposes.

4. Any health care product shall not advocate the principle of annual supplement, annual consumption and endless wrong supplement, and be labeled as "National Nutritionist's Suggestion". Nutritionists should let nutrition and health care products return to their original source, let those who need them supplement, let those who don't need them supplement less or not, let those who need them have a clear timetable instead of extending the supplement indefinitely, and let those who supplement nutrition and health care products transition to a state of diet control in a buffer rather than relying on health care products.

5. Any dietitian must learn the clinical and knowledge and skills of nutrients, and must not exaggerate and be biased.

6. Any nutritionist can't ignore the core function of food, and can't directly equate health care products with the effect of food.

7. Any dietitian should not only concentrate on learning the dietary function but ignore the factors such as nutrition, health care products, psychology, exercise and environment.

8. Any nutritionist should not be the direct benefit promoter of a product, but should guide and standardize enterprise behavior. Otherwise, you will not be a qualified dietitian. We abandon and reject nutrition workers who use their own knowledge to cover up corporate mistakes and promote the circulation of harmful health care products. We despise fake dietitians who steal the name of dietitians to intimidate consumers for profit; We belittle nutritionists who are not qualified as nutritionists at all but are willing to spread wrong and unscientific nutrition knowledge; We refuse to recognize those people who constantly advocate nutrition theory in order to sell a product that has lost justice and justice and is potentially harmful to the health of Chinese people.

9. Nutritionists don't refuse excellent, effective and less toxic and side effects health care nutrition; However, we refuse the nutrition and health care products that are inferior, added with drugs and have been hidden for more than 11 years before they are harmful.

11, nutritionists must carry out a comprehensive mode of combining diet, nutrition and health care products and their own rehabilitation ability to select health care products. Refuse to admit and agree that only health care products can replace food, and cancel the basic role of food. Any behavior and theory that "health products can replace food" is unreliable.

The dietitian who enrolled in Xiaomi Nutrition Institution will not be recognized by the institution if he violates the above behaviors and has adverse effects. If it is necessary to get re-recognition, in addition to correcting mistakes, it is necessary to apply for re-examination and be recognized only after it is passed.

Consultation Skills

1. Guide the consultant's thinking: In the consultation process, the nutritionist should constantly guide the consultant's own situation and requirements, and fully and clearly express the consultation will and purpose. In the process of conversation, it is necessary to constantly stimulate the consultant's acceptance consciousness of nutrition and health, and of course, we should not blindly pull everyone to the nutrition problem, otherwise it will cause resentment.

2. Open consultation: Closed question and answer is the most taboo in consultation. To guide the consultants with questions and answers, it is necessary to inspire the consultants' desire to speak. Grasp the personal needs and wishes of the consultant to the greatest extent in the inquiry.

3. Let go of your status and listen: A dietitian must take the consultant as the center, and don't deny the non-professional questions raised by the consultant with academic or authoritative tone or behavior. Dietitians should encourage and instill their own knowledge and behavior, but they can't ask the consultants to accept the principles.

4. Encourage and promote communication: Consultants sometimes keep silent or contradict each other. Dietitians should be patient and change their consultation methods to change their fixed thinking by encouraging them. Don't chase after it, don't rush for success.

5. Improve information and review: The use of short language and clear vocabulary by nutritionists can quickly improve the information understanding of consultants. The main thing is that after classifying the information, it will cause the consultants to scream and review their own problems. In this way, the nutritionist's work gets twice the result with half the effort.

6. Avoidance and maintenance of privacy: Consultants often regard their own health maintenance or consultation as a weak behavior. When it comes to health problems, at least at this stage, I am still more concerned about my own evaluation. Dietitians should try to avoid privacy or sensitive topics and learn to forget the privacy of consultants. It's important to remember a customer, but don't remember his privacy.

Etiquette quality

1. Smile

For a person engaged in nutrition and health, a smile is a business card, representing your own healthy mentality. A nutritionist's smile can bring a cordial feeling to the guests and make them feel comfortable. A smile is the warmest and most considerate care and greeting you can give to others. Smiling is a shortcut to close the distance between customers and nutritionists. Smile, not only makes others feel comfortable, but also makes their mood better, which will also infect your consultant or audience.

2. Greetings

As a nutritionist, you should say hello to customers first. Your voice is loud and powerful, which proves that you are healthy and energetic first. Nodding is because body language can better express your respect and attention to each other, and it can often help you win the favor of more customers.

3. Language

In order to make people accurately understand the art of speech, nutritionists must pronounce words clearly, cadently and aesthetically, so that the audience can feel your language art and talent. You will naturally accept your knowledge theory and viewpoint. In addition to knowing how to choose words and sentences properly, we should also pay attention to constantly collecting information on various health topics. In a word, we should know about all aspects of knowledge that the public is concerned about, so that we can find the same language when talking with people, and such a conversation will also make both sides feel happy.

4. Etiquette

Answering the phone is a very learned way of communication. The first requirement of proper telephone etiquette is that the volume of speech should be appropriate, the pronunciation should be clear and unambiguous, the speed should be moderate, and you should learn to repeat and record. In this way, the other party feels relieved to know that their ideas have been passed on correctly.

6 Entrepreneurial conditions editor

Professional requirements

College degree or above in nutrition, health care, basic medicine, food science and other related majors.

Domestic: The qualification certification of clinical nutrition professional doctors by the Ministry of Health is limited to the medical staff engaged in nutrition work in hospitals and enjoys the right to prescribe.

have relevant working experience in clinical nutrition food; Familiar with relevant professional theoretical knowledge, such as basic knowledge of medicine, basic knowledge of nutrition, basic knowledge of population nutrition, basic knowledge of food nutrition and food processing, reasonable purchase and cooking, understanding the evaluation method of food nutritional value, food pollution prevention and health requirements of various foods, being able to choose food from two aspects of nutritional value and food hygiene, and preparing catering foods suitable for different people's nutritional needs according to their age, height, weight and physical strength. Must have a certain research and development ability, be able to put forward suggestions and programs according to the tastes and needs of the target, play the role of consulting and guiding services, and coordinate and guide the whole food supply process. Have certain written and oral expression skills, and be familiar with the laws and regulations of this major.

Skills requirements

Diversification of knowledge levels

In the process of starting a business, dietitians should master the professional background, the sublimation of management, the practice of sociology and the concept of marketing.

industry positioning is dominant. Take advantage of the professional field, base on the positioning of the health industry, enhance the industry share, and even lead the industry development, and show the entrepreneurial ability as much as possible.

socialization of resource guarantee.

resources refer to human resources, capital, operation management, profit model and marketing means in the process of starting a business, all of which need the best allocation of nutrition entrepreneurs.

market-oriented innovation competition.

Nutrition entrepreneurship must be close to the market. The positioning of consumer groups, competitive advantages, different products launched and core competitiveness of the team are all accurate positioning of entrepreneurs in the nutrition industry.

In short, whether dietitians accumulate their own knowledge and master their skills in the process of employment or entrepreneurship,