Drunk Goose Niang, Uncle Chess (cake category) and Miss Zhao are not equal.

In fact, many online celebrity stores whose products are authentic or delicious may not be sustainable.

For example, Uncle Chase, at that time, many people waited in line for four or five hours. Many people said that they bought the products because they were good, but it didn't continue to be popular because the products were good.

There is also a good promotion, which does not necessarily mean that it is a sufficient factor for the continued popularity of online celebrity stores, because the promotion of online celebrity stores is not bad now, which is the basic work.

In other words, good products or good marketing promotion are not sufficient conditions for a online celebrity store to continue to be popular.

In fact, it is a systematic work that a online celebrity store can maintain its popularity or an offline store can continue to make profits.

from the perspective of traditional stores, maintaining the profitability of stores should cover cost control, supply chain, operation management and other aspects.

what should a online celebrity store cover if it can keep a relatively hot state?

Based on the marketing experience of several catering stores, as well as in-depth analysis and summary from various aspects, we have come to the conclusion that online celebrity stores need to meet at least the following five aspects if they are sustainable or worthy of joining:

Gross profit level;

online celebrity characteristics;

display form;

operating plan;

fission gene.