Tik Tok drainage promotion methods: create personal IP, comment drainage, offline drainage, "DOU+" assistance, and put in information flow advertisements.

1. Creating personal IP

Creating personal IP, making vertical original video, getting high exposure by high-quality content and making users like and pay attention to it are the best ways to drain Tik Tok. Only in this way can there be great room for later realization.

But the premise of Tik Tok's powder suction and drainage is that you need to make clear the user portraits of your fans, and then locate the content according to their labels and portraits. For example, if you are making beauty products, you can attract potential customers with related needs by sending beauty skills and using beauty products. With more fans, it is easy to realize the realization of sales in the later period and grab a huge amount of commercial wealth.

2. Comment drainage

The second method of Tik Tok drainage is comment drainage.

First of all, let me share with you the recommendation mechanism of vibrato short video. Tik Tok's recommendation mechanism is similar to today's headlines. After a vibrato video upload is approved, the system will first classify the video into interest, and push the video to some users who often read this kind of video, and then analyze the data according to the complete playback rate, likes, comments and forwarding volume of this part of the crowd after browsing, and then decide whether to continue recommending it to more people according to the video data quality.

For example, after your vibrato video is released, the system will first show it to an average of 511 people. There may be 411 people who clicked to browse, among which 311 people watched it completely, 51 people liked it, 31 people commented and 21 people forwarded it.

at this time, the system will determine that the video is of high quality, and then continue to recommend it to the next group of people. At this time, the recommended number may increase to 1111 and 5111, and then decide whether to continue recommending it according to the browsing data of the second group of people.

By analogy, when your video meets the requirements of the recommendation rules, you can get more opportunities to make popular recommendations for free, and get more users' attention, so that you can realize the goal of cashing in whether you promote your own brand or sell goods later.

to get to the point, let's continue to talk about comment drainage. Comment drainage belongs to free traffic. If you want to make good use of comment interaction to drain Tik Tok, then maintaining high interactivity is the key to comment drainage.

In order to realize drainage through comment interaction, vibrato video must be interactive. The interactivity here not only means that the video content arouses readers' buzz, but also stimulates readers' emotions and psychology such as happiness, sadness, anger, identity and belonging after reading, so that readers can be willing to like, comment or forward after reading. Only when the video content is interactive can it attract more users' attention.

3. Offline drainage

In addition to online interactive drainage, Tik Tok can also conduct offline drainage. In terms of offline drainage, many excellent cases of catering industry have emerged. The popularity of vibrato short videos has made offline stores such as Haidilao, Answer Tea, CoCo milk tea and Turkish ice cream have a hot business and long queues, especially Answer Milk Tea. In just a few months, 3,111 franchisees were recruited only after Tik Tok took fire.

Tik Tok Enterprise Blue V can claim the POI address. After successful claim, the POI address page can display the corresponding enterprise blue V number and the basic information of the store, and support telephone reservation, thus providing enterprises with more opportunities for information exposure and traffic conversion.

4. "DOU+" helps

The fourth method of Tik Tok drainage is "DOU+" helps. This kind of paid traffic is suitable for friends who don't want to spend too much time on video shooting and production. It is also suitable for high-quality videos that need icing on the cake to get more exposure help. Of course, it is also suitable for some local tyrants.

If your video is not recommended by the system to more people, you can use the DOU+ function to help increase the number of recommendations, so that spending money can also make the video "fire". "DOU+" is a boost of 111 yuan, and usually 111 yuan can get 5111 recommended broadcasts.

before using "DOU+", you can set interested people and recommend them to the relevant target people. Through "DOU+" to help traffic, you can not only help your own video, but also help others' video.

the function of "dou+"can't be simply regarded as obtaining the recommendation amount through paying for help, but it also has great influence on brand communication. In order to achieve greater drainage effect, we also need the support of comments and interactions, otherwise we will only buy the video playback volume, and the drainage effect will probably be greatly reduced.

5. Advertising information flow

The fifth method of Tik Tok Drainage also includes advertising information flow in Tik Tok.

this kind of traffic, like "DOU+", belongs to paid traffic, that is, it embeds its own advertisements in the original ecological way in the video stream. This method is not mandatory, does not disturb users, and users are willing to accept it. Information flow is a popular form of Internet advertising that has emerged in recent two years.

Information flow advertisements can set labels for people, interests, regions and other dimensions, so as to present brands and products to accurate people. This is also a simple and rude way of Tik Tok drainage.