Business card design experience and skills

Color: the same business card should be the same basic tone, color brightness uniformity, which will make people feel integrated, very comfortable, of course, does not exclude the deliberate adjustment of the color contrast in order to attract the eye. Formal business card, to simple and generous, color application should be in accordance with the standard corporate color and auxiliary color to design. General corporate standard color will not be more than three, plus auxiliary color, will give a person a sense of the whole, so that people can identify at a glance its main color and emphasis on color.

Material: of course, a good design without good material, is not reflected in the effect. For example, some time ago to YHY customer design ink painting style business card, with white bin sand paper, it is particularly feel, let people get the feeling that they want to collect the feeling; we give Volvo company design and production of business cards, is to simple and generous, with the white slip shadow of the paper, it will be a bright spot; and Germany and the sincere trading company's business card, the back of the design of a pale yellow, a very light color, printed on the white slip shadow of the paper, will appear golden. There will be a golden effect. Similar examples are many, many examples, do not have to cite one by one. In short, a good design is not only the good and bad design, but also look at this design style for which paper, counted together, only called a complete design, to reflect the real flash point of the business card, reflecting the style and philosophy of the enterprise.

After the work: after the work is like a tiger with wings, icing on the cake. To the original exquisite business card eye-catching. Such as our customers with metallic green paper design simple and generous business card program, plus the LOGO hot stamping process, we feel very stylish, alternative, different, and high, insubordinate and anti-barbarian, while the metallic red is suitable for hot silver. Sometimes I don't know how to explain, a lot of need to make out, in order to summarize the experience, which is better.

Business card experience and skills (two) fonts and layout

White space: the content of the business card is not the more the better, the appropriate white space will produce a sense of space. With a sense of space, in order to give people a very comfortable feeling, and stacking too much will make people feel that it is just a plane paved with things, come up like a small advertisement. 52 business card network templates have a white space, rather than a full screen of content, so that people feel concise atmosphere.

Leave the edge: business card 's' content (in addition to the backing or border pattern) try not to be too close to the edge, unless specifically to strengthen this effect, generally from the business card bleed line 3mm-5mm, so that there is a sense of space around the feeling that you can breathe, so that people feel very fluent. If it is too close to the edge, it will feel very crowded, and accidentally the content will fall out of the business card, making people feel nervous and insecure.

In addition to the typographical preoccupations, there is also something to be said for the choice of fonts. The choice of fonts has the following principles:

Fonts: general business card fonts do not exceed three, more than three gives a feeling of clutter, no style, like the street posted small ads, then it is worthless. Generally Song and bold or its two variants. Personally believe that the Founder medium line as the body of the text is more appropriate, generally 6-based, the smallest shall not be less than 5. English fonts to Arial font and bold, italicized, Arial Black font application mostly, the body of 6 is better, not less than 5. General companies have standard fonts should be strictly in accordance with the standard font specification design, not arbitrary changes. Widening, lengthening, changing the word spacing, are not desirable. No standard fonts, general business applications, it is best to choose a regular font to avoid confusion. Of course, the special industry or for individual consumers do not have too much to pay attention to, can reflect the style can be.

Business card experience and skills (3) design method

According to the 52 business card network operating experience found that many start-ups, commercial stores do not have their own LOGO and VI standards, but also want to reflect their own uniqueness and temperament, so that the business card appears more professional.

The following tips are some of the methods summarized by the designers of 52BusinessCards.com based on years of experience, which will allow many small companies without standard LOGO and VI to design good business cards.

Tip 1: Repeat a representative pattern in the form of a watermark as a backing, for example, if you sell fruits, you can adjust the transparency of the apple picture to 20%?40%, and then repeat it horizontally and vertically until it covers the whole business card.

Tip 2: Repeat a floral or representative pattern horizontally in the center or horizontally at the 4:6 ratio to separate the business card, write the company name in the upper left corner, and specific contact information in the lower right corner, which can also be a common style.

Tip 3: Put the company's gate, factory or store front at the bottom, and then gradient from top to bottom, the upper part is gradually close to the white background until it disappears, and write the company name and related information on the top.

Tip 4: If the background for the theme of the product or other pictures, and the color of both dark and light, the text with dark and light colors will be part of the text can not see clearly, such a situation, you can establish a 60% -80% transparent white, and then write the text, you can add a sense of three-dimensionality and hierarchy to the business card, and will make the text clear and easy to read.

Tip 5: If there are two pictures are more important, and the two are not very easy to melt together, then you can make a superimposed effect, like a photo on top of another, or slightly press a corner. Or simply two closely lined up together would work.

Tip 7: If the image on the card is rectangular and not easy to handle, it's a good idea to put it in the corner or on the edge.

Tip 8: If you have to highlight a product or pattern, and the scenery around the product in this picture is very messy, then it is best to use Photoshop to key out the picture and place it on a white background, which also has a very good effect.

Tip 9: If your design level is not very high, not very good creative and art skills, then do not put the choice of a variety of different styles of business card production templates provided by 52 business card network, will save you a lot of time, the effect is also very professional.

Design Tips 4

I. The use of fonts

For the general more formal version of the business card, the body of the content is generally used in the Founder medium line, Han Yi medium line, Chinese Song, Microsoft Yahei and other common formal fonts; English generally use Arial fonts. Business card fonts are generally no more than three, more will appear chaotic, informal, like a small advertisement on the street. Company name is generally used in the body of the font, or a slightly thicker font, font size than the body to enlarge some.

Second, the location of the LOGO

The general company LOGO should be placed in the upper left corner of the page, of course, is not fixed. The logo can also be placed on the left side of the layout, the right side of the name, title, contact information. In the business card design process, you can LOGO graphics, or part of the enlargement, adjust the transparency to 20%?40%, as the backing. Generally no content can be put on the back of the company, you can put the logo on the back of the center position, the bottom can be put on the website, slogan, or business scope of the brief.

Three. Color collocation

Business cards to simple and generous (except for special industries) based on the color as much as possible not too much. Generally, the company's standard color and auxiliary colors, you can focus on the key part of the application of contrasting colors to highlight, generally no more than three colors. There is no standard color, you can choose the main color of the LOGO to fill the other parts.