The preparatory work in the early stage is very important for the success of the China Merchants Association. Only when all departments work together, coordinate and make full preparations can the success of the China Merchants Association be guaranteed. First of all, we should predict the purpose, process and result of the whole competition in advance, make all reasonable meeting procedures, detailed material distribution table and personnel work distribution table after many analyses and adjustments, and then clearly divide the work within the company, designate special personnel to be responsible for each project, so as to implement the work responsibility system, which is justified. In the early stage, all the staff mainly put the material support needed for various meetings in place. The more detailed and comprehensive the preliminary work, the lower the probability of meeting mistakes. All the staff in the marketing department will focus on analyzing and understanding the specific situation of customers in their responsible areas. Before the official start of the China Merchants Association, 1 week, we must do detailed customer phone tracking to determine the final number of participants.
Second, the investment promotion meeting site
It is very important to control the atmosphere of the investment promotion meeting. Too much excitement may make the scene out of control, and too cold may make the meeting invalid. The host is the key to control the atmosphere of the venue. Therefore, it is also very important to choose the host of the China Merchants Association. The host should be warm and friendly, familiar with the knowledge in the industry and guide the venue to be flexible. Therefore, we must communicate and rehearse with lighting engineers, sound engineers and on-site controllers before the meeting, so that the time and effect of the whole meeting can meet the expected requirements. Each working group in the venue should also make a reasonable layout of the audience area, stage area and backstage area: the seating arrangement of the audience, the layout of the venue, the reasonable placement of the brands in the venue area, the debugging of the stage lighting and sound effects of the advertising company, and the arrangement of the model performance. For emergencies, there should be emergency records, even if emergencies occur, our investment promotion meeting can go smoothly.
Third, quit.
After the investment promotion meeting, it is also important to return all the goods. The logistics team staff left the venue safely in advance in a planned and step-by-step manner.
Fourth, the conclusion of the meeting.
By participating in this investment promotion meeting, we have a deeper understanding of the connotation, process and success or failure factors of the investment promotion meeting. Merchants Association is a special marketing and public relations work, and it is also an activity to organize, control and manage the basic quality of the company, which is related to the success or failure of the company's overall investment promotion activities and the smooth development of the next marketing operation.
In this meeting, the company's overall teamwork and team spirit deserve our affirmation and appreciation. At the same time, we should sum up the shortcomings of this meeting and learn more experiences and lessons for the next investment promotion meeting.
1, the meeting process came out late, the on-site process was a bit chaotic, and the time was a bit hasty. The first draft of the meeting procedure should be published half a month in advance, and then the discussion should be organized. The meeting procedure should be finalized 1 week in advance and sent to all participants for preparation.
2, each responsibility team should determine a team leader, each team leader clear division of labor, and determine the responsibilities. The group leaders of each group should make clear their posts and responsibilities, put the work on everyone's head, make clear their responsibilities, report to the group leader every day with an eye on the progress, and don't go beyond the level to assign work, otherwise it will appear: the same thing will be given to two people, or no one will do it, and finally I don't know who to listen to. If there is any problem in the group, go directly to the group leader, who will make overall arrangements and propose solutions.
3. Then there are the details. Advertising companies have some unsatisfactory aspects in lighting arrangement, live music adjustment, LED display screen, computer PPT and so on. Music preparation does not match the live model catwalk. During several ice shows, the LED display screen, audio equipment and PPT content were not rehearsed in advance, which led to the mismatch between the content displayed on the screen and the audience's speech when they took the stage. In the next meeting, these small details must be debugged repeatedly before the start of the meeting to ensure foolproof. Division of labor of preparatory personnel:
1. Before the meeting starts, all employees should report for duty and participate in the arrangement.
(1) Venue, restaurant and accommodation reservation:
(2) Print customer meeting materials and banners and prepare:
(3) Products and promotional materials displayed at the venue: (Take care of the products and explain them)
(4) Site layout: All staff (except receiving customers)
(5) Rehearsal venue programs: team demonstration, project video demonstration, company and store demonstration, etc.
(6) Moderator: (presiding, urging the venue, controlling the venue, announcing the cooperation plan, killing seconds, drawing lots, singing)
(7) Prepare videos, music and computer games:
(8) Front desk sign-in: financial administrative personnel (all meeting materials collection office, swipe card)
(9) Camera and projector: (charge in advance)
(10) Meeting invitation and signing: business manager and cooperative teacher.
2. Conference system:
(1) Clothing requirements: female employees should wear professional clothes and black shoes;
Male employees wear black suits, white shirts and blue or dark ties.
(2) gfd: Female employees wear light makeup and tie up their hair.
(3) Male employees shave and arrange their hair.
(4) All personnel should obey the arrangement of the commander-in-chief, and may not change their posts without special circumstances. The person in charge of each group has the right to manage their own personnel, and they must obey the arrangement of the group leader.
(5) During the meeting, you can finish your own work before actively participating in the work of other groups, and you must not stand by and cooperate with each other.
(6) The responsible personnel of each group track and serve the customers of this group and open the mobile phone. Ensure that the mobile phone does not stop and turn off, can find its own position at any time, and is not allowed to leave the post or string posts at will.
(7) All employees except those attending the meeting are not allowed to gather and chat during the meeting.
(8) All employees are not allowed to play during the meeting.
Division of labor during the intransitive verb meeting (all participants will gather at the hotel)
1, overall planning:
Deputy Coordinator:
2. Entertain team leaders to sign in:
Team members:
Responsible for signing in, distributing information, assisting in issuing attendance cards and lunch vouchers, and reminding customers of the check-out time and whether to renew their stay.
3. Site layout: Team leader:
Team members: all employees.
Responsibilities: Arrange the meeting place, debug the projection, display the products and keep them.
4. Venue reception:
Head of department:
Members:
Responsibilities: lead customers to eat and live, solve customers' problems in time, and contact the people in the meeting group in time if they can't solve them.
5. Customer follow-up during and after the meeting: department heads and corresponding department personnel.
6. Lighting and acoustics of venues: (prepare videos, music, projectors and laptops and debug them).
7. Lecturer's Assistant: (Tools needed to help the lecturer complete the course, etc. ).
8. Sign the bill and collect the deposit: finance (prepare the receipt and official seal).
Seven. Meeting process