The Mid-Autumn Festival is held on August 15 every year. It is often said that the moon is full on the fifteenth day of the fifteenth month, and mooncakes are of course inseparable from the Mid-Autumn Festival. Every year, the moon is all kinds of various, a variety of fillings, five kernel filling, egg yolk filling, a variety of flavors, a variety of practices, and a variety of packaging. Mooncake cake packaging is also after a variety of reforms, from the past with a paper package to a plastic box to out of the gift box mooncakes, the more expensive to sell, but also packaged more and more complicated. And this year, the Golden State of the moon cake decline up, a thrifty wind. What kind of style is this? Originally in this year's comprehensive promotion of thrift under the general environment, moon cakes began to go fresh and thrifty style.

In fact, it should have been so, every year, the moon cakes are due to the box and more expensive, inside the moon cakes are still the original flavor, in this year's frugal environment, the moon cakes began to bulk, only a plastic bag, or a piece of greaseproof paper wrapped in moon cakes, consumers buy more and more to eat less to buy less. This is conducive to frugality, but also will be loved by consumers. Don't care about the moon cake packaging gift box and compare gifts, that in turn lost the festive atmosphere.

In this frugal environment, the moon cake's lightweight, but also become the marketing hotspot of the business. The parade of frugality wind more, not only from the packaging from cumbersome into light load, but also the size of the moon cakes and grams from large to small. In the mall can be found in this bulk moon cakes affordable and rich in flavor. Consumers say that every year the mooncake is eaten with the family, do not have to buy so good, enough to eat can be, this kind of bulk mooncake is very popular with consumers.

The moon cakes of light, not only let consumers love, but also let the business will be thrifty style moon cakes of this title has become a hot spot. Mid-Autumn Festival over the reunion of the festival, and not in the food. And the moon cake as the annual Mid-Autumn Festival essential products, to the emergence of the frugal style, but also to make consumption more stable. Mid-Autumn Festival is a festival of family reunion, a traditional festival of our Chinese nation. This day is the day to sit together with family members to eat mooncakes and enjoy the moon.