I don't know if you have found a phenomenon? Those who are really bullish, really do ten thousand stores scale catering brand are doing the poor people's business, why?

1, because there are too many poor people. The rich get richer, the poor get poorer. According to the law of two or eight, 20% of the rich mastered 80% of the wealth of society, and 80% of the poor only mastered 20% of the wealth of society. This shows how huge the market of the poor is! Although the unit price is very low, however, their consumption frequency is very high, and the desire to consume is also very strong.

2, because the rich do not consume. The world seems to have evolved another invisible division of labor, that is, the person who earns money is only responsible for earning money, the person who spends money is only responsible for spending money. The richer the person is the less time he has to spend money, and the less money he has the more time he has to spend money. The more rich people have no desire to spend money, the more people have no money to spend money, the more exuberant the desire to spend money. This is why those brands with high unit prices, the development to a certain extent can not go up the reason, because the rich people are too few, and do not have time to spend money, the market space is too limited.

So, do catering, must do the business of the poor. The more earthy the category, the greater the demand. The lower the price, the greater the flow. Cheap and good goods, but also the immediate need of the immediate need.