Any restaurant is a large or small enterprise. In order to run a restaurant well, there are many elements that must be possessed, such as excellent service, product management, marketing and so on. These are all obvious things, and another very important factor is often ignored by catering management personnel, that is, corporate culture.

For restaurants, corporate culture is like a seemingly mediocre and dispensable woman. When everyone ignores her existence, she is nothing, but when we really relate corporate culture to the management of catering enterprises, we will find that corporate culture plays a huge role in the management of enterprises.

first of all, we need to know what corporate culture is. Corporate culture refers to the collection of values and norms followed by members of an enterprise, which endows members with a belief, provides them with the code of conduct of the organization, and influences the collection of public ideas and behaviors outside the enterprise through contact with the outside world. Corporate culture covers a wide range, which can extend from the inside of the enterprise to the external public in contact with internal employees. As we all know, compared with other production enterprises, catering service enterprises complete the sales of products (dishes) more through the services of employees. Then, what important role does the construction of corporate culture play for catering enterprises?

corporate culture is divided into two parts: internal culture and external public relations.

let's take a look at the role of internal culture in catering management.

We often encounter some contradictions in employee management: low service quality of employees, low work enthusiasm, high mobility, intrigue among managers and so on, which will seriously affect the customers of enterprises and restrict the development of enterprises. So how to solve these problems? Let's look at it from the perspective of corporate culture. The quality of catering service depends on the fluency of the whole operation link and the skills and attitudes of individual service.

from a hard point of view, we can complete the construction of the overall operation process of the restaurant through detailed and perfect planning, and we can improve the business skills of waiters through skill training. Then, what are the key factors that determine the quality of service? Attitude, but we can't use any hard means to adjust, how to do? My suggestion is to establish a strong learning atmosphere and a friendly competitive atmosphere within the enterprise, and mobilize the service enthusiasm of each of us through the influence of big culture. Of course, this is not a work that can be completed in a day or two, but a continuous and gradual process. For catering enterprises, the enthusiasm of employees determines the production efficiency to a great extent. When the same dish delivery staff delivers a dish with high enthusiasm, employees will serve it as soon as possible, which may take only one minute. If it is treated negatively, it may take three minutes. This is a very invisible process. Maybe some people will say that there are managers and a perfect system! Managers only have two eyes, so it is impossible to see everything, and so is our system. No system can be perfect. So, what should we do? It still depends on corporate culture, or rather, the influence of internal culture. Similarly, the high turnover of employees in catering enterprises is also a headache for managers. What should I do if an excellent employee suddenly resigns? Generally, you will choose a salary increase or promotion. However, this is only a stopgap measure. As a catering enterprise, it is impossible to spend all the profits on labor costs, and it is impossible to maintain management positions beyond the establishment for a long time. What should I do? My suggestion is to start with the corporate culture. On the premise of providing reasonable salary, we should appropriately carry out some cultural activities for employees to strengthen cohesion. Everyone likes to work and live in a group with a good atmosphere. In this way, the mobility of employees can be minimized.

what's more, what is most likely to happen in small and medium-sized catering enterprises is between managers? Political struggle? , cliques with each other, shuffle and delay at work, and blame each other. In this way, internal friction is formed, which seriously restricts the promotion of management and the development of enterprises. Under normal circumstances, operators will choose to support one party and dismiss the other party to solve it. Then, the one who stays is losing the original opposition. Internal pressure? After that, there may be another bad habit, that is, one faction? Absolute monarch? , or produce perfunctory work, which will affect the development of enterprises. The author sees these problems through many examples, which can be influenced by establishing a benign corporate culture. ? Heroes create the times, and the times create heroes. ? As the manager of catering enterprises, are you looking forward to it? Hero? When creating the current situation, what should we do? Hero? The emergence of training to create a good? Times? (internal environment).

Corporate culture also plays an important role in the external public relations. If catering enterprises want to prosper for a long time, it is not enough to rely only on the fierce impact of advertising. In advertising, a strong corporate culture charm can reveal the characteristics of enterprises from every detail, which will have a lasting impact and greatly save advertising costs. Corporate culture can ultimately affect customers through the influence on employees, which is the most direct and explicit expression of corporate culture in catering enterprises. We often emphasize? The customer is God? No one has ever seen what God looks like, so this classic often becomes an empty talk and a cliche in the course of work.

what if requirements are constrained in our corporate culture? Devotion? In that case, the working attitude of our employees will be more or less affected, so that it will be revealed from their words and deeds and finally let our customers feel it. This is the influence of corporate culture on customers.