Three giants of pork At present, China's pork processing enterprises probably evolved into three camps, and formed a new competitive pattern. Among them, Shuanghui, Yurun and Jinluo are the first-tier brands, occupying about 80% of the meat products market. Wonderful, Tangrenshen and Delis are second-tier brands, rapidly advancing from regional to Chinese brands. Some local weak brands, in the local market has a certain degree of popularity, but the first and second camp brands do not constitute a major influence and threat, belong to the first camp of the main mergers and acquisitions. At present, the three leading enterprises in the main pig provinces have set up slaughtering and processing base, but in the production capacity in the layout is still divided. From the three companies in the past three years, the unit price of product sales and cost ratio trends, the industry is not very competitive, the leading enterprises have a strong digestive capacity. (1) Henan Shuanghui Meat products production and sales, comprehensive market share, comprehensive strength of the first, high-temperature meat products, the first, low-temperature meat products, the second; has firmly established the leading position in the industry, and in North China, Northeast China, Northwest China, East China, South China, are dominant in absolute advantage; by taking the road of large-scale, intensive industrial development, Shuanghui has established China's largest meat processing base. Shuanghui has established the largest meat processing base in China. The development goal of Shuanghui Group is to establish a multinational import and export company, set up 20 hog slaughtering plants and 20 low-temperature meat products plants in China, establish a modernized logistics and distribution system, set up a green industrial chain of China's meat industry, vigorously develop pollution-free planting, breeding and feed processing industry, seize the opportunity of a new round of industrial expansion, and rank among the top three of the world's meat processing industry in the next five years. (2) Shandong Jinluo The first pig slaughtering and primary processing products, comprehensive strength, high-temperature meat production and sales of the second, the comprehensive market share of the third. The company's registered trademark "Jinluo", Jinluo brand is one of the top ten meat products in China after Shuanghui. 2001 March through the red-chip mode in the name of "Popular Foods Holdings Limited" listed in Singapore, 2002 successfully transferred to the Hong Kong main board listing. In 2002, it was successfully listed on the Hong Kong Main Board. Shandong Jinluo focuses on the production of meat products, with production bases in Shandong, Inner Mongolia, Hunan, Sichuan, Heilongjiang and other production bases of hogs, broilers, slaughtering and meat products production and processing lines. With an annual slaughtering capacity of 6 million hogs, 15 million broilers and more than 600,000 tons of meat products, the company is the second largest meat processing enterprise in China. The company's sales network covers more than 180 large and medium-sized cities in China, with 42 offices, more than 5,000 authorized dealers, more than 500,000 retailers and more than 100 specialty stores. Meanwhile, the company has an advanced e-marketing system that allows online inquiry, direct ordering and automatic delivery of various products. Comparatively speaking, the holding company of Jinluo is more focused on the capital market profit-seeking behavior, industrial determination is not as good as Yurun and Shuanghui, Jinluo's development momentum in recent years is not as good as Shuanghui and Yurun. (3) Jiangsu Yurun Meat products sales volume, comprehensive market share of the second, low-temperature meat products first. Yurun existing Yurun, Wang Run, Fu Runde, snow Run, Fu Run, Fa Xiang and other six brands of ten series *** more than 1,000 varieties of products sold in more than 200 large and medium-sized cities in China, and exported to Russia, North Korea and Southeast Asia, Hong Kong and Macao, and other countries and regions. 2003, with the accelerated pace of state-owned enterprises to reform and restructuring, Yurun, with its past experience in this area, the success of reorganization of ten large and medium-sized state-owned enterprises, including the Ha Meat Association. Yurun successfully reorganized ten large and medium-sized state-owned enterprises, including Ha Meat Union. At present, the company has formed an annual slaughtering capacity of 8 million pigs and an annual processing capacity of 250,000 tons of cooked meat products, and has initially formed a regional strategic pattern with East China as the base and radiation in China. Yurun meat in October 2005 has been listed on the main board of Hong Kong. Overall, Yurun's higher product positioning allows it to have higher profit margins, but Shuanghui's scale advantage reduces the company's expense ratio, while the company's higher operating efficiency of its assets allows it to have a higher profitability than Yurun. in 2004, Shuanghui, Yurun, and Volkswagen accounted for less than 3% of the country's slaughtering numbers combined, and industry concentration is very low. The three companies have slaughterhouses in the major pig provinces, but there is still a division in the layout of production capacity, from the three companies in the past three years, the trend of product sales price and expense ratio, the industry is not very competitive, the leading companies have a strong ability to absorb the cost. 2005 first half of the Shuanghui and Yurun business growth in all areas of the business than in 2004. Shuanghui's higher revenue scale of high temperature meat may make Shuanghui's growth in the short term is relatively weaker than Yurun, in the long term demand growth and consumer structure upgrading of the industry opportunities will give the top three companies enough room for growth. Attachment 2005 China's top 50 meat and food industry enterprises list No. Company Name No. Company Name 1 Luohe Shuanghui Industrial Group Co. 31 Henan Bangjie Industrial Group Co. 2 Linyi Xincheng Jinluo Meat Products Co. 32 Shandong Zhong'ao Agricultural and Industrial Group Co. 3 Jiangsu Yurun Food Industry Group Co. 33 Yuxiangyuan Group Holding Co. 4 Zhucheng Foreign Trade Co. Xiamen Golden Fragrance Foods Co. 5 Henan Zhiyuan Foods Co. Yantai Xiwang Foods Co. 6 Delis Group Co. Shangqiu Fuyuan Foods Co. 7 Jilin Deda Co. 34 Jiangxi Huangshanghuang Group Co. 8 Henan Huaying Poultry Group Guangdong Guanghong Food Group Co. 9 Inner Mongolia Grassland Xingfa Co. 35 Guangzhou Foodstuffs Enterprise Group Co. 10 Shandong Fengxiang (Group) Co., Ltd. 36 Qingdao Ponya Food Co., Ltd. 11 Tang Ren Shen Group Co.