What are the traditional forms of poster design? Visual communication design is an art with "picture" as the information carrier, and it is also a design art form combined with communication. Among them, poster is an unusual communication carrier full of information and communication, which can often make people quickly identify the content and meaning conveyed by graphics without reading or prompting words. Pierre Mendel, a German design master, said: "Posters are not only for attracting people's attention and understanding, but also a beautiful language, reflecting a country's national tradition and social culture." However, under the influence of globalization, modern visual design in China is full of visual language influenced by the West, and the "aphasia" phenomenon of "internationalized" visual symbols and "localized" visual language is very prominent. The great harmony of world design is its end. When the design loses its national personality, it not only fails to reach the goal of "world level", but is actually on the way to decline. The real "China design" should try to find something rooted in the nativity of our nation and meaningful to the whole contemporary design language. A good poster should look for "China characteristics" that can identify, analyze and interpret the wisdom, artistic conception and spirit of our nation. We should seek the right direction for "China Design" and provide the local wisdom and imagination for the enrichment of international poster art design. (1) Inheritance of national culture and poster design The culture and art of the Chinese nation is a rich treasure house, which has profound enlightenment and reference significance for poster design. In the face of rich national cultural resources, we can re-understand and re-explore at multiple levels and angles. 1. Learn artistic skills. The development of China's 5,000-year-old civilization, whether it is palace art or folk art, whether it is literati painting or religious painting, has accumulated a large number of rich and diverse artistic expressions through the creative practice of painters, artists and craftsmen in past dynasties. From painted pottery in the Neolithic Age to bronzes in the Yin and Shang Dynasties, from vessels and silk paintings in the Warring States Period to sculptures and reliefs in the Han Dynasty, from paintings in the Tang and Song Dynasties to porcelain in the Ming and Qing Dynasties, as well as paper-cutting, woodblock New Year pictures, architecture, ornamentation, costumes and masks, which are widely circulated among the people, fully embody various techniques such as grandeur and dexterity, simplicity or exquisiteness, neatness or extensiveness, enthusiasm or elegance, simplicity or luxury. Whether it's the brushwork of traditional Chinese painting or the rounded decoration; Whether it is exaggerated folk paper-cutting or woodblock New Year pictures with strong colors, all these provide rich expression forms and schema language for the present poster design. Jin Daiqiang created a poster with China cultural characteristics for the Japanese "Freedom" paper workshop, and used the raw edges of traditional handmade paper on the paper grain. The change of bamboo pattern on rice paper constitutes the image of artistic conception evacuation in China's landscape natural painting, which shows China's unrestrained humanistic temperament and carefree attitude towards life. The whole poster production combines the traditional artistic expression techniques of China, and highlights the style of the works to the fullest. For today's mechanical tools, computer technology has brought a rational tendency of monotonous expression, and traditional national artistic expression has played an important balance role in the coordination of modern means and intelligent means. 2. Learn from image elements. After a long history, China's culture and art have gradually formed figures and patterns with typical cultural connotations. They include figures, plants, animals, totems, geometric symbols and other forms of images, as well as some widely circulated allusions, idioms, legendary figures and scenery, as well as some established things and combinations. For example, Mei Zhusong's three friends symbolize faithful friendship, Sanyang Kaitai symbolizes good luck, lotus and fish mean "more than every year", and magpie and plum blossom mean "beaming". These graphic elements with strong local flavor are an important part of national culture. As Mr. Zhang pointed out, "Folk art is a primitive culture". If these elements with national characteristics are organically combined into modern poster design, it will undoubtedly bring a fresh wind to the monotonous modern design style. For example, Han takes the ice crack (opening film) as his creative concept, combining Chinese character quotations and the poster of Suzhou Impression. The opening pattern pane and the brushwork of "three points of water" constitute the main body of the word "Zhou", highlighting the word "Su" in the plaque of "Hanshan Temple outside Gusu City" to show Suzhou. The background is the shadow of mountains and rivers and the photo of a ship, printed in black and silver, which shows the poetic artistic conception of China. In the aspect of thinking, it draws lessons from the holistic, dialectical and causal cycle thinking mode in China traditional culture, emphasizing the dialectical unity and interconnection of all aspects of things, and its thinking process emphasizes synthesis and induction. Reflected in the view of nature, it emphasizes "harmony between man and nature", "nature", "I don't care about things" and "God disposes". His thought comes from Taoism, Confucianism and Zen in the pre-Qin period, and it is the basic core of primitive and simple chaotic thinking methodology. China's unique way of thinking provides a powerful ideological weapon for modern science and technology to unlock some knowledge codes. The ideas and ways of thinking contained in the three major discoveries of modern science-quantum mechanics, relativity and chaos theory are quite consistent with the traditional ways of thinking that emphasize integrity, harmony, relativity and transformation contained in China's national culture. China's painting theory and design principles are closely related to this way of thinking. The essence of this way of thinking is revealed in the rotation of yin and yang in the ancient Taiji diagram, the abstract ambiguity of bronze decoration, and the coexistence of freehand brushwork and realism in Chinese painting. We know that the transformation of thinking mode into poster design often produces creativity, and creativity is an idea that exists in people's subconscious. The emergence of a good thinking concept can transcend any factors that hinder communication between human beings and reach a higher level of communication with each other. It is one of the indispensable conditions for "China Poster Design" to enter the international design stage. When designing posters, our designers can combine the creative thinking of their works with the traditional view of nature, philosophy and way of thinking of the Chinese nation, which often produces unexpected results. (2) The interaction and win-win between Chinese and Western cultures in national traditional culture and contemporary poster design has become an inevitable trend of the development of the world multicultural pattern. Poster design should be rooted in the soil of the essence of local culture, deeply understand the traditional "China characteristics", absorb foreign excellent consciousness and methods, and be eclectic and comprehensive, so as to have its own unique characteristics and a design concept and practice system that does not lag behind the international trend. 1. The creative transformation of the essence of national culture is not only to discover the rich resources contained in it, but also to see its shortcomings and defects. When designing posters, you should learn to use them flexibly. Many designers still have the tendency of "borrowing from the past to respect themselves", thinking that putting on a few ancient costumes or moving out of allusions and myths is to carry forward national culture, and the design has cultural connotations. However, this is just a superficial absorption out of culture, deliberately imitating the behavior of wearing clothes and hats. Therefore, how to combine nationality and creativity of the times in poster design is one of the keys to embody its local cultural design. We believe that we should first transform the visual symbols and value system in China's cultural tradition, so that these symbols and value systems can become the seeds of the interests and changes of the times, take root in the hearts of China people, and maintain their cultural identity. Therefore, we should strive to grasp not only the form and content, but also the spiritual way and aesthetic connotation contained in China's traditional visual symbols, and naturally transform them into our contemporary poster design, that is, transform traditional cultural symbols into modern visual language. For example, Yu Bingnan's 1995 "A Family Across the Taiwan Strait" is a "Chinese character" poster designed for the Taiwan Province Impression Poster Conference. The oldest seal script "Jia" was selected in the work. Home is a pig under the eaves, what a beautiful image, what a stable and happy family. Although it has gone through a long period of overlapping and duplication, it is still inseparable from the original intention of coining words, which metaphors the theme of a family on both sides of the Taiwan Strait. Liu Xiaokang's "New Beijing, Great Olympics" takes the Nine Dragons Wall of the Forbidden City in Beijing as a vivid, powerful and dynamic background, and adds running humanoid figures and a sense of science and technology. It combines traditional culture, modern thinking and sportsmanship to show the weather of Beijing in the new era. There are many successful works, such as Hello Hong Kong designed by Chen Youjian 1987. 1993 Poster of Eight Modern Hong Kong Designers' Works Exhibition-Eight Immortals Crossing the Sea designed by Li Yongquan, etc. Re-examining China's traditional visual symbols from the perspective of visual culture has deepened the grasp of the essence of China's traditional culture, which is of guiding significance for discovering the poster design art with national characteristics in the new period. 2. Poster design of modern China In today's globalization, as a carrier of information and ideas exchange, posters have become an indispensable part of people's lives. A successful poster design should show people's common ideas in different regions and cultural backgrounds through graphic culture, so as to avoid factors that hinder human communication due to culture, region, language and race, and achieve spiritual harmony through visual graphics. The real ideal "modern poster design" should be more of a way of thinking that connects ancient and modern times and cares about human nature. It is the coexistence of multi-cultures, the embodiment of the "modernization" of the coordination between man and nature, and the life realm of "heaven and earth coexist with me, and everything is one with me" envisaged by Zhuangzi. Of course, cherishing tradition is not blindly indulging in aesthetic emotional experience. We hope that China's poster design will be based on the wind of western learning in a rational order, casting ancient traditions and cultivating a powerful force to support China's cultural life, instead of blindly cutting the excellent fragments of our ancient graphics and transplanting foreign cultures out of thin air. "National is international", put the poster design in national costume, let it accept the challenge and absorb nutrition in the impact of various cultures in the world. (3) Conclusion Facing the strong invasion of "Western culture", our culture and art will be challenged as never before. Dancing with wolves is not terrible. On the contrary, every blending of heterogeneous culture and China national culture will bring about a qualitative leap in national culture. Facing the wave of design globalization, lack of thought and negligence of faith, it will become the opponent of every poster designer. Therefore, in this soil with a long and splendid cultural history, our poster designer should be "good at learning Handan without losing the old step." The combination of Chinese and western, mainly Chinese, and the combination of origin and origin. Based on the source, we will form a national personality and let our national culture continue to be passed down. Our poster design art will surely shine in the localized soil. How to design a poster with strong cultural flavor? Features of Chinese style posters: calligraphy fonts
1. China calligraphy font is a unique art form of Chinese characters. The same word is written in different ways, conveying different spirit and artistic conception, which makes Chinese characters have high artistic aesthetic value. Because of this, it is deeply loved by designers in modern design.
2. The application of calligraphy font in poster design
China's calligraphy is mainly divided into five styles: seal script, official script, regular script, running script and cursive script, and each style has its own unique aesthetic feeling and temperament. Seal script: the font is tall and straight, rigorous and orderly, giving people a sense of simplicity and elegance. Official script: the font is wide and flat, giving people a sense of solemnity, justice and reliability. Regular script: the font is correct, the strokes are horizontal and vertical, clear and powerful, and highly readable. It gives people a sense of dignity, formality and preciseness. Running script: both dynamic and static, easy to recognize and write, aesthetic feeling and function coexist, and it has a wide range of applications.
The second feature of Chinese posters: layout
Application of 1. arrangement
Chinese style is based on China traditional culture and uses China elements, thus creating a design style combining tradition and modernity. At the same time, we should also understand that not all subjects can use Chinese style, such as "I am repairing cultural relics in the Forbidden City". Although the story takes place in modern times, the core of its performance is the cultural relics and craftsman spirit handed down from ancient China, so the poster can use Chinese style to achieve the icing on the cake.
2. Application of permutation technology
Application of blank space: Chinese style often uses a large area of blank space to highlight the traditional simple temperament. Various composition forms: Chinese style posters have no fixed composition forms, so after learning some basic composition forms, you can use them to make layouts with Chinese style.
Characteristics of Chinese Style Posters: Colors
Chinese traditional colors are often used in Chinese style poster design. In ancient China, the color system of traditional chromatography was relatively stable, and the color saturation used was not too high. Generally, * * tones are used for color matching to create a more unified and harmonious atmosphere for the picture.
The above is the content sharing of how to design a poster with rich cultural flavor compiled by Bian Xiao. I hope it will help everyone. If you want to know more about design, please visit this platform in time!
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How to design cultural posters? 1, hierarchical relationship of text division
First of all, according to the importance of copywriting information, we divide it into different levels and arrange the primary and secondary information in turn. Through the above simple hierarchical division, we describe embroidery as a theme, and adjust other information to form a differentiated contrast. The layout adopts left and right composition, which handles the text information well.
2. The characteristics of written information
Because this project is about embroidery, it needs to embody the elements of embroidery and China tradition, and it needs to choose a font biased towards calligraphy, which can improve the accuracy of the project in tonality. The effect of weaving is to make the text and theme related in the material, which is more in line with the tonality of the project.
3, detail optimization
Using the thickness and size of characters, combined with geometric shapes, to form contrast, so that the visual form of information is more abundant. Describe the information that needs to be highlighted. Extract key points and quietly show other information.
4, picture selection
Pictures related to embroidery need to be displayed on the screen, and we have selected some pictures that meet the requirements. Through the comparison of the following two pictures, it is found that the first one is more in line with the composition form of the poster and has better visual presentation effect. We put the photos on the poster and cut the size at the same time.