2022 Tanabata couple activity program (General 5)
In order to ensure that the activities can be carried out in an orderly manner, we need to formulate the activity program in advance, the activity program in fact, is for the activities of the factors related to the development of the program class instruments. The first thing you need to do is to make sure that you have a good idea of what you want to do, and what you want to do. The following is my 2022 Tanabata couples activity program for everyone (General 5), I hope it will help you.
Tanabata Couples Activity Program 1
In order to provide an elegant and romantic environment for couples on Valentine's Day, the hotel is scheduled to launch a "so-and-so Valentine's Day party" on August xx, 20xx, the specific activity program is as follows:
A. Activities Form and theme
Activities in the hotel food court to take the form of meal system, highlighting the romantic, warm Valentine's Day atmosphere
Second, the activities of the specific arrangements
1, the venue set up:
xx months before xx xx will be set up in the hotel food court (in the dining table with a good green plants with the aisle)
b, by the public relations and marketing department in the afternoon of xx month xx before the order xx roses;
4, marketing methods:
take the site marketing approach, visitors can go directly to the bar to buy a ticket to dine, and each couple to send a bouquet of roses.
Third, the menu
(xx yuan / per xx people) borscht or. Corn Cream Soup 2 servings, Butter Dinner Bread 2 servings, Mandarin Steak (steak with black pepper sauce/tomato sauce) 2 servings, Fruit Platter 1 serving, Vegetable Salad 1 serving, Red Wine/Coffee/Black Tea 1 serving each
Note: Guests can also order other dishes (including Chinese food) of their choice.
Activities
1, grasp the holiday (Tanabata Valentine's Day) promotional opportunities, through the activities of the content and activities of the object of innovation to avoid the "price competition" and "source of the competition p>
Love is thick lifetime, sincere expression of love
Activity (a) theme: the love of the New Year, the gift of love
Activity (b) theme: love me, the courage to say it
Activity (c) theme: love is priceless, love me with a prize
Third, the activity time
August 11 to August 30
Fourth, the activities of the object
1, the activities (a) for the target audience: the age of 23 years old xx45 years of age, tasteful dress, especially driving a private car men and beauty salon customers;
2, the activities (b) for the target audience: the participants and beauty salon members of the husband (or)
3. Activity (3) for the target audience: the participants and all the women who participated in the selection;
V. Activity
Activity (1): "New Year's Day, Gifts to show love," a special event
During the activity period, all men can buy "New Year's beautiful heart gift" special package in the salon (valued at ￥ 999 yuan), presented to their wives (girlfriends), as a way to fully express their love, thanks to their wives (girlfriends) in the past year for their support and help; salon customers can also be publicized at the same time (loved ones ** enjoy the activity discounts);
Activity (1): "Love to the New Year gift" special activities
Beautiful Heart Card can enjoy nine special offers:
1, choose the basic care program twelve times;
2, choose the body care program four times;
3, get the "love unlimited" guest products gift box set (special packaging) to his wife ( girlfriend);
3, get the "love unlimited" guest products gift box (special packaging) to his wife ( girlfriend);
The beauty salon customers can also promote the "love" and "love" activities. Girlfriend);
4, August 14, was given a bouquet of flowers (11, color of your choice) and a box of exquisite chocolates, sent by a person to the designated person;
5, was given a brand-name men's belts (or brand-name shirts, wallets);
6, was given men's special cleansing lotion a;
7, was given to the men's kidney maintenance care once;
8, get a love oath card, to participate in the "best words of love selection activities, have the opportunity to obtain exquisite prizes;
9, the day of the booking can be 10% discount;
Note: or married more than three years (including three years, to the marriage certificate shall prevail) can be a further 10% discount (discount)
Activity (2): "Love me, be brave to say it" love vow expression activities
During the period from August 11 to August 11, all men and salon members of the husband (or boyfriend, note: do not have to buy) who purchased the "Spring Beauty Heart Gift" special package, will receive a discount (discount). During the period of 11th August to 11th August, all men and husbands (or boyfriends, note: not required to buy the "Spring Beauty Gift of the Heart" special package) who buy the "Spring Beauty Gift of the Heart" special package will be able to get a love oath card in the salon, write down their own `motivating words of love, and paste them on the heart-shaped board at the entrance of the salon, so that we can all witness our own feelings for our loved ones, and let our love last forever!
Activity (3): "Love is priceless, love me with a prize" Best Love Story Selection Activity
During the period of August 20 to August 30 (before 3 pm), all female friends can receive a Best Love Story Selection Coupon, to select their own best love story expression of various awards, and all participating female friends can receive a prize of "Best Love Story Selection Coupon", and all participating female friends can receive a prize of "Best Love Story Selection Coupon". All female friends who participate in the selection will be given an experience coupon (or xx yuan voucher) from the salon and participate in the lucky draw to get exquisite prizes;
August 12, 17:00 on the spot to reveal the results of the selection, assessed "the most touching love story award", "the most creative love story award ", "the best popularity of love story award", "the most simple love story award", "the most humorous love story award" and other five awards, the winners will be given a free Western restaurant couples package (or free couples movie tickets); at the same time to participate in the selection of a number of winners (awards and prizes by the salon to determine);
Six, the activities of the publicity:
1, publicity focus on the time: the activities of the first five days; Spring Festival after the official opening of the five days;
2, means of publicity:
a, distribution of leaflets (theme of the leaflet) p> a, leaflets (theme: a letter to men,);
b, hanging banners (event theme); c, posters
posters or x-rack display (event content description);
d, clip newspaper;
e, beauty salon female members of the publicity, asked to be brought to their husbands or boyfriends;
f, others;
VII, the activities of the note matters:
1, publicity leaflets should be incendiary and infectious, put forward the most reasonable, the most romantic, the most considerate reasons, in order to move the target object - men;
2, publicity speech focus: emphasize the gift of "New Year beautiful heart gift" special package is a wife (girlfriend) of a most caring, is the love of the actual action performance;
3, the development of activities and sales targets, and decomposition of the beautician (beauty consultant) the corresponding task indicators, the end of the activity in accordance with the rate of achievement of the situation for the rewards.
4, the beauty salon store must be properly arranged to create a festive promotional atmosphere, to stimulate the customer's desire to buy; such as the posting of "male guests stop" tips, activities during the period to be removed; at the same time outside the store into the heart-shaped boards to pay attention to the interference of the city police;
5, can be combined with a florist, Western-style restaurant, men's clothing Specialty stores and other businesses **** with the promotion, to enhance the impact of the event;
6, this program is for reference only, the specific promotional content and implementation details should be based on the business district and the actual situation of the salon to adjust and supplement.
First, the theme of the event:
Tanabata Valentine's Day
Second, the date of the event:
20xx/8/26xx20xx/8/28
Third, the event Location:
Zhengzhou People's Store, Zhengzhou Garden Store, Dennis Seven Heavenly Places, Luoyang Nanchang Store, Jiaozuo Tannan Store, Pingdingshan Huafu Store, Anyang Dezhangfu Store, Sanmenxia Liufeng Store
Fourth, the activities of the description:
In order to cooperate with the mall's activities of the Tanabata Valentine's Day, the use of microblogging platform to carry out interaction, for Dennis Department Store to increase visibility and expand influence. At the same time to take this opportunity to further promote Dennis WeChat platform, to strengthen the effect of WeChat publicity.
Fifth, the activities:
1, thousands of miles of love true love unlimited
Activity time: August 26, 20xxxx August 27
Prize time: August 27, 20xxxx August 28
Zhengzhou People's Store every day, the 10th giveaways: Denise A towel;
Zhengzhou Garden Store 10 daily giveaways: a Dennis towel;
Dennis Seven Heavenly Grounds 10 daily giveaways: a Dennis towel;
Luoyang Nanchang Store 3 daily giveaways: a box of Dennis box drawers;
Jiaozuo Tannan Store 3 daily giveaways: a Dennis handkerchief paper;
Pingdingshan Huafu Store Daily gift for 3 people: one box of Dennis box drawer;
Daily gift for 3 people in Anyang Changdefu store: one Dennis handkerchief paper;
Daily gift for 3 people in Sanmenxia Liufeng store: one box of Dennis box drawer.
3. The winning fans will receive the winning notification from Dennis WeChat public **** platform: "Thousands of miles of love true love unlimited! Congratulations you were drawn by Dennis Department Store, become today's lucky fans. Please go to the VIP center of the Dennis Department Store of your choice with this message to receive an exquisite gift."
4, fans with the winning notification information, in the prize collection time to the selected Dennis Department Store VIP center, to receive an exquisite gift.
Tanabata Couples Activity Program 4
I. Promotional slogan
Strong love in August, hold what I love
Second, promotional time
xx year x month x day - August 25 (Tanabata)
Third, the promotional slot
xx x month x - August X (X days)
Fourth, the promotional theme
1, to show love has a way, reduce the price is justified
1, to show love has a way, to reduce the price is justified
1, to show love has a way, to reduce the price is justified
1, to show love has a way. Price reductions are justified
2, prepare enough gifts, so that love announcements all over the world
V. Merchandise promotion
"Valentine's Day" is a special holiday, is the lovers of the gift of the holiday, so merchandise promotions should be "Love gifts" as the theme, jewelry gifts, tokens of love, flowers, boutique series.
The stores should do a good job of creative display of goods and highlight the key display to ensure that the holiday goods to achieve sales.
1, commodity special
Valentine's Day, for the store backlog of goods sorting classification, the establishment of a special area, this part of the product can take advantage of the momentum of the event, the sale of capital, so that the seller feels really affordable.
2, the theme of display: x month x - x month x
stores in the front conspicuous position to do Valentine's Day series of merchandise theme display, you can make full use of the kitchen window display, such as no kitchen window of the store can be displayed in an eye-catching position.
Requirements:
a, Valentine's Day theme display, to the store fine jewelry as the main object of display
b, the store must be packaged at least X copies of more than "X sets" for the theme of the display
Tanabata couples activity program 5a, the theme of the activity
The love of each other, the most love Tanabata
Second, the activity time
x month xx - x month xx
Third, the main theme of the plan
1, Tanabata to distinguish Valentine's Day, from the caliber of communication to the organization of activities, landing on the couple's love.
2, the entire planning theme around "emotion, love, family", to achieve the integration of activities and marketing activities.
Fourth, the content of the activities
1, mutual love, the most love Tanabata - "I and my lover" large-scale collection of activities (x month x - - x month xx) Remember the promises you made to your friends and family? xxx "I and my love" large collection of activities kicked off, that is, the collection of the earliest wedding photos, the earliest wedding promises ......, after the end of the event, in accordance with the date of the photo shooting, wedding The time is scheduled to be early or late.
The earliest wedding photos 5, the owner of each photo reward xxx value xx yuan exquisite gift.
The earliest wedding promises 5, the owner of each promise to reward xxx value xx yuan gift.
Photos (after the collection is completed, made into a display rack, the original photo will be returned to me) / promises handwritten by the customer, signed, made into a display rack placed in the xx Plaza event site display.
Responsible for:
2, mutual love, favorite Tanabata - xxx Walking Street wearing class price based on the upper limit of 77% off. (August 18 - 20, time-limited discounts, announced on-site radio)
Walking Street is responsible for negotiation, implementation.
Counterpart:
3, mutual love, favorite Tanabata - xxx large-scale cultural performances, wonderful on-site activities.
x month x - xx, xx square wedding show;
x month xx - xx, xx square wedding show;
x month xx, x month xx, xx square kite flow rhyme --xx series of activities;
Responsible for:
4, mutual love, the most love Tanabata - thousands of paper cranes table true heart
xx Walking Street, 10,000 thousands of paper cranes to meet the Tanabata Festival, the early stage of the xxx employees can have folded by themselves, the materials used by the company reimbursement, the day of Tanabata, can be prepared at the scene of the thousand paper cranes of paper and pens, customers can be under the guidance of the staff, folding their own thousands of paper cranes, expressed their prayers for love and a happy life, and finally hanging uniformly in the scope of the pedestrian street - xx Plaza.
August 10th afternoon began to send out notices, requiring the Walking Street staff first folded thousand paper cranes,
Responsible for:
5, mutual love, the most love Tanabata - xxx Tanabata magpie bridge will be!
Purpose: To take advantage of the "Tanabata Festival", a traditional Chinese festival, to organize a social welfare nature of the "magpie bridge" activities, to attract more customers to enter and understand the xxx.
Time: August 10th to August 20th
Cooperation: Kuba Mall, Gome Electrical Appliances
Activity theme: meet you and me, the edge of the Gome - xxx Tanabata magpie bridge will
Format:
Matchmakers registration in the form of a form, fill out the application form for the matchmaking party.
The staff will fill in the registration form registered to the production of the blind date registration card for on-site posting.
Activity phases:
The first phase: the registration phase August 10 to August 20
Interested persons can go to the xxx general service desk, the century xx Hua Square general service desk, xx supermarket service desk registration.
The second stage: matchmaking stage
On September 2, a large-scale township meeting will be held in xxx, where the company's personnel will make the list of enrolled personnel.