Aishang Niu Niu is a national chain. Hubei Niu Niu Food Co., Ltd. was established in June 1992 and registered the trademark of Niu Niu in June 1996. It is the first member of the Baking Industry Association of the All-China Federation of Industry and Commerce. It is a labor-intensive private enterprise integrating baking, Chinese and Western catering, fragrant rice dumplings sales and ecological agriculture, with direct sales as the main mode.