Today's Headline's ad placement methods:

1. What type of ads are created?

Today's headline ads the main 3 ad positions: app download/? Landing page infomercial? /? Paragraph landing page information flow. App download that is, click on the ads directly jump to the app download, iOS directly jump to the appstore, Android directly download the package; landing page infomercials are clicked and then jumped to the H5 landing page; Duanzi landing page is placed in the Neihan Duanzi APP.

?

Three small pictures of landing page infomercials

App download

If the purpose of the promotion is volume-based, the advertising plan should be based on landing page infomercials. Landing page infomercials have a large flow of daily bids, about 200 million-250 million. Landing page information flow is divided into information flow small picture and big picture, and should be mainly information flow small picture, because the background will be on the information flow big picture display frequency control, the requirements can not exceed a certain number of times the display, and the price is high.

In addition to the infomercials, the account also needs to be paired with an application download plan, and the general cost of the application download plan will be relatively low. The information flow three small pictures mainly + application download collocation, can do both traffic, but also can pull down the overall cost of the account. If you do not seek volume, only hope to reduce costs, it is recommended that the application download is the main, after all, the application download category in the click on the ads directly into the download, skipping the landing page link, to avoid the loss of this link.

2. How is the crowd oriented?

The exact opposite of WidePoint, today's headline ads should not be fine set audience at the beginning of the placement. First of all, today's headline advertising is based on the user model, even if it is not limited to the type of user, put out the user will not be very outrageous. Secondly, today's headline itself has a lot of frequency control rules, if the initial set audience is too narrow, the account will be particularly difficult to start.

Again, the same crowd label, in different media platforms such as data technology, broadband, Baidu and today's headlines for the positioning of the user must be different. Bidding optimization should be adjusted according to the actual data of the platform, rather than experience, because experience and traffic change at an inconsistent rate. When the placement has accumulated a certain amount of data, it is recommended that after the advertising plan reaches 1 million displays, you can check the audience analysis in the background according to the better cost-volume plan, and correspondingly adjust the audience population of the advertising plan.

3, budget and bid

In terms of budget and bid, today's headline advertising is also very personalized. First look at an account:

The above ad plan, the daily budget of 500, the actual placement of the total consumption during the period of 9.27 yuan. The second ad plan daily budget of 100,000 yuan, total consumption of 20,291.39 yuan.

From the above two advertisement plans, two problems can be found:

One, the actual consumption of today's plan is much lower than the budgeted amount.

Two, the daily budget is different, and the overall placement period, the number of ads displayed gap is very large.