Current location - Recipe Complete Network - Catering franchise - The US group's take-out and hungry have successively announced a commission reduction, and the pressure on merchants has been released. Where are the riders?
The US group's take-out and hungry have successively announced a commission reduction, and the pressure on merchants has been released. Where are the riders?
The rider's pressure is also released. For example, the bad review received by the takeaway brother changed from a fine to a deduction. One-time deduction will affect the ranking at the end of the month, ranking will affect the reward, and the rider's salary system will be reformed. This reform not only improves the actual income of the takeaway brother, but also liberates those consumers who dare not make bad reviews. This is a business model of reward rather than punishment.

First, take-away and hungry, announce the specific situation of commission reduction.

Since the outbreak of the epidemic, many businesses have encountered operational difficulties. In order to alleviate this situation, the platform has implemented commission reduction and exemption for more than 80 merchants that have been listed as medium and high risk areas. It also gives some trapped businesses special protection mechanisms to ensure that businesses do not sell various rights and interests during the epidemic. Meituan take-out also provides take-out butler service for difficult merchants. Although these concessions have helped merchants to tide over the difficulties temporarily, they have also had an impact on the export platform. Once the news was released, the share price of Meituan takeaway fell 15%.

Second, what do I think about this matter?

The contradiction between the take-away platform and the merchants' commission has always attracted much attention. Many restaurants also publicly stated that the commission charged by the takeaway platform is too high. Later, under the pressure of public opinion, the take-away platform reformed the commission in May last year. Although the take-away platform has been offering preferential activities to merchants in recent years, the decompression effect is not obvious. Merchants not only have to pay commissions, but sometimes they have to pay advertising fees to the platform. In addition, the business situation is not good and the merchants are still making trouble.

However, all these problems must be borne by consumers. At present, the minimum cost of ordering take-out food in any city is 15 yuan, and the commission problem indirectly increases the consumption expenditure. In this society, everyone wants to make money, and the takeaway platform is also trying to make money while reducing the interests of others. Natural selection, survival of the fittest, powerful businesses can't bear the pressure, and it is normal to close down in the end.