Before "you love me, I love you, honey snow ice city sweet honey"; after "shopping to buy hongxing erke, thirsty to buy a cup of honey snow ice city", together to support for the flood relief contributed to the domestic enterprises. It must be said that in recent months, the marketing tactics of Honey Snow Ice City (flood relief is not in the category of marketing tactics) is a great success, the cyberspace is all the brainwashing Honey Snow Ice City song; and in the flood relief donations of ten million, but also for the people for the Honey Snow Ice City's goodwill has risen sharply. However, merit is merit, fault is fault, in the see honey snow ice city brilliant network public opinion support, but also must not ignore its own in this year, the quality of health problems several times. How should we look at the two?

First, the honey snow ice city in the marketing fire before the problem of the explosion

May 14 this year, the honey snow ice city issued an apology statement on its own three stores negative events. And in the morning of May 17, Zhengzhou Municipal Market Supervision Bureau also held an administrative interview for the Honey Snow Ice City Co. The main object of the interview is the legal representative of the company, president Zhang Hongfu, and the company's main core management personnel, the person in charge of the Yongan Street store.

The main issue of the incident is that the Honey Snow Ice City's stores Zhengzhou Yong'an Street Store, Jinan Grand View Garden Store, Wuhan Mahu Commercial Street Store have tampered with the expiration date of the opened ingredients, the use of overnight tea soup milk slurry semi-finished products, and other food safety issues that were exploded on the Internet.

All along, food safety is a matter of great concern to the public, after all, food is the God of the people. Moreover, in recent years, several large-scale catering enterprises have repeatedly appeared food hygiene and safety problems, also caused some harm to the human body, causing great dissatisfaction among the general public.

On the other hand, the main factor in such incidents is the behavior of the local stores themselves, the impact of the rise of the corporate headquarters itself is unavoidable, but not necessarily a store problems, is the fault of the enterprise; admittedly, the enterprise also has a supervision and management of the responsibility can not be shirked. For companies with many stores, a store problem, all the chain stores will be affected by the adverse effects of the franchise, so the enterprise itself is not want to appear a variety of health and safety issues.

Second, honey snow ice city a beautiful "music marketing"

In the explosion of food safety problems and the company's main personnel were interviewed, according to the conventional development of honey snow ice city should be a period of depression, and then gradually through a variety of marketing means to return to normal business conditions. However, a "Honey Snow Ice City sweet honey" song came out of nowhere, directly to this "depression period" in a very short period of time. I have to say, this marketing in the perspective of crisis management is extremely successful.

It may seem that in the short term, by singing a song to give customers free of charge will reduce a lot of income, but look a little long term will find that the long-term benefits of this behavior is far greater than the immediate investment. Honey Snow Ice City has the vigor and success.

Third, Henan flood relief in the Snow Ice City as

Henan flood disaster early, Snow Ice City did not have the first official announcement of the disaster area donation information, which was also subject to a lot of accusations. However, in fact, the headquarters of Honey Ice City is located in Zhengzhou, Henan Province, which itself belongs to the affected group, the company's power outage, heavy losses, and is in the process of "self-help". After a short emergency response, Honey Ice City immediately announced a donation of 22 million yuan in cash to support the emergency relief work in the disaster area.

This is a move that has won the hearts of the people.

It has to be said that Honey Snow Ice City is not considered high-end in the milk tea industry (of course it was before!). The price is affordable, four or five dollars a cup of lemonade, can not be compared with other tens of dollars a cup of "high-end" milk tea counterparts. However, it is relying on a few dollars a few dollars of income of the honey snow Bingcheng, but donated more than any one dozens of dollars a cup of income of the "high-end" milk tea business.

In their own not yet completely out of the negative impact, and headquarters threatened by flooding, the honey snow ice city as a no doubt have to bear the responsibility to act as a conscientious model of domestic enterprises.

Fourth, the merits and faults do not offset, the road will go wider and wider

Honey Snow Ice City and Hongxing Erke are worthy of praise a conscience have to bear. Its credit is great, and its responsibility is very positive.

It is worth mentioning that some time ago, the network broke out customers in the honey snow ice city to buy drinks in the bug problem, but look at this time the network public opinion said what - "Do not say that the bugs, that is, there are snakes I also drink!" Of course, this is a joke, public opinion into this wind shows that the public for the Honey Snow Ice City's recognition has reached a certain height, this is a kind of encouragement, but also a kind of encouragement. If the bugs (not to mention any snakes) still appear repeatedly in the future, that's a definite no-no.

What Honey Ice City has done in recent months shows that its management is really capable. In the case of health and safety problems in its stores, it is more important at this time to deal with the problem, accountability, strengthen management and supervision, and boldly rectify the stores. Although we have said that the behavior of its stores does not represent 100% of the company, but honey snow ice city itself is undoubtedly bear the responsibility of supervision, a number of stores in different places one after another problems, is not the company's supervision loopholes?

Not afraid to have, afraid of nothing. Honey Snow Ice City in the current context of the people's hearts, more to increase the supervision and management of its stores, strict food safety and hygiene standards, so as to retain the people's hearts, do not repeat the mistakes.

Last but not least, I would like to say a word to Honey Snow Ice City - young man, your road is wide!