From the perspective of human physiology, vision is a perceptual function of human beings. Through vision, people can intuitively obtain information about the outside world. Among the organs of perception, vision can give the audience the strongest perceptual stimulation. Visual impact is a force related to human visual perception. In the process of contact with the outside world, vision affects human physiological and psychological functions so that it brings a new experience to the body, including sensory associations such as visual perception.

Excellent graphic design works often have a strong visual impact, thus attracting a large number of viewers' eyes. Fully mobilize the attention of consumers is the goal of innovation in the field of graphic design.

1, creative poster design misunderstanding? Images convey information is not vivid

Graphics is an indispensable element of graphic design. Many excellent graphic design works often include many vivid graphic elements. Graphics include a wide range, generally refers to a variety of different shapes, and subtle means that every geometric element, such as points, lines, surfaces, etc., are also graphics. Due to the lack of creative experience, some designers often fail to do their best in the content of information conveyed by images. In order to pursue a strong visual impact, we always add some irrelevant graphics, but fail to combine the theme and spirit of the work. The original works were all about classical Chinese elements, but the addition of some abstract graphics made the works different, greatly affecting the theme of the works and the audience's perception of the works. Recommended reading:Visual impact! Make your advertising success

2, creative poster design misunderstandings? Color expression is not new

Color has the function of quickly expressing the theme in graphic design works. When viewers see graphic design works for the first time, the first impression is the color sense of the work. Therefore, the correct use of color directly determines the effect of the work. On this basis, relevant designers need to have a good grasp of the concept and specific use of color. In the creation of graphic design works, if the designer does not really understand the theme of the work, the choice of color is not close to the theme, it will lead to the main color of the whole picture is blurred, and there is a serious imbalance in the sense of painting.

In the misunderstanding of creative poster design, visual impact mainly refers to the psychological experience generated by the visual information obtained by the audience in the process of observing the work. The visual elements that leave a deep impression on the brain include the colors, images and words of the graphic design work. Want to know more about graphic design design materials and techniques, you can also click on other articles on this site to learn.