Policy environment awakens market vitality

Although China's food industry has maintained a relatively stable growth rate for a long time, food safety has always been a pain point in the development of the industry. For example, the outbreak of "new coronavirus" in Wuhan at the end of October 2121 was also related to food safety.

in recent years, a number of regulatory policies have been issued at the national level in order to promote the quality and safety of the whole food chain and continuously improve people's sense of acquisition, happiness and security. In May 2119, the Central Committee of China and the State Council issued the Notice on Printing and Distributing the Key Work Arrangements for Food Safety in 2119. The Notice put forward 21 measures around "tackling the key problems in the construction of food safety projects", including "improving the food quality and safety inspection and monitoring system". Since then, the General Administration of Market Supervision, the Ministry of Education, National Health Commission and other relevant departments have successively issued detailed policies on food safety management. It can be seen that the national level attaches importance to the food safety inspection management system.

at the same time, local governments have responded to the instructions of the central government and introduced a number of measures to strengthen food safety. Among them, the information of measures in some areas is as follows:

"online celebrity Food" breeds a huge potential testing market

With the strengthening of supervision by relevant departments, the current food safety situation in China continues to be stable and positive, and food safety hot events are significantly reduced. However, the food safety system still faces four major problems, namely, microbial pollution, excessive use of food additives, excessive residues of agricultural and veterinary drugs and many potential safety hazards of "online celebrity Food".

with the rise of internet shopping and the development of internet of things technology, the frequency and cost of people buying food through online shopping have increased rapidly. The data shows that from 2115 to 2119, the average annual growth rate of the retail sales of "eating" goods in the physical goods of online retail products was faster than that of the physical goods. In 2119, the retail sales of "eating" goods increased by 31.91% year-on-year, which was the largest among the physical goods.

The rapid growth of online retail sales of food has given birth to a large number of "online celebrity foods". These foods are publicized and sold through social networks, which is difficult to supervise and has many quality and safety hazards. For example, some rapidly developing "online celebrity foods" have brands and no factories, or make quick money by "OEM", which makes "online celebrity products" a "high incidence zone" for food safety and food fraud.

Therefore, with the continuous improvement of residents' consumption power and the increasing demand for healthy food and safe food in the future, the testing demand of "online celebrity Food" in China will bring new growth points to the food safety testing industry.

—— The above data comes from the Analysis Report on Development Prospects and Investment Opportunities of Food Safety Testing Industry in China by Prospective Industry Research Institute.