Then let's imagine a scenario, that is, Restaurant A and B, the taste is almost the same, the location of the two is not far from you; you into the A restaurant, you can get just the usual service; if you into the B restaurant, in the door of the time they can be clearly called your name, and can be based on your weekday tastes with you to recommend the right dishes, which one will you choose?
Without a doubt, most people would choose Restaurant B. Because for customers, the service they receive at Restaurant B is more intimate and more likely to generate a sense of identity and respect. In fact, from a marketing point of view, this is a way for restaurants to engage in relationship marketing, and its core level can be categorized into three: emotion, reason and law.
Sentiment - for loyal customers to maintain the first is to use the feelings
One, keep the communication channels open, convenient. To know "ditch" is a means, "through" is the purpose, two-way communication is the main way of conversation, but many times the restaurant will be confused. Will communicate this point only to "ditch" and not pass. At this point, the review system in the Tianzhisheng intelligent restaurant successfully connects the restaurant with the customer, so that there is a smooth and convenient communication environment between the customer and the restaurant. Customers can give accurate evaluations to chefs, waiters and others on WeChat in a timely manner after a meal; the restaurant will receive these evaluations and respond to them in the first instance, which achieves the purpose of communication.
When a customer has a problem, the first time to the customer to deal with it; if it can not be dealt with immediately, but also to give the customer a clear answer. This gives customers a sense of respect as well as importance, Tianzhisheng smart restaurant in this point to do particularly well, real-time evaluation, real-time feedback, so that the customer and the restaurant to achieve effective and transparent communication between.
Two, sincere. Dining must be honest, just rely on the days of deception is not long. Sometimes although the ability to deceive customers for a moment, but the reality of the fooled are after all a minority, and the customer is the most intelligent, but also the most fair. As long as he felt in your restaurant when, he will be back in the future to avoid and far away, and he will be cheated after he told the people he knows, so a ten, ten hundred, your restaurant reputation stinks. The result will be that your restaurant customers are scarce, business is slow, and even closed down. So don't cheat your customers!
Reasoning - clear customer thinking, clear customer needs, organize the use of tools table, quickly solve the problem of guests.
I, customer loyalty is only built on the basis of mutual trust, loyalty can exist for a long time. On this basis requires the store to be able to anticipate customer needs and accurately determine which needs are most important to him. Tianzhisheng intelligent restaurant can carry out in-depth data mining, in-depth analysis of customer preferences and needs, in this case, the restaurant can further meet customer needs, exceeding the customer's psychological expectations, to bring a sense of surprise to the customer, so as to further improve customer loyalty.
Second, the customer often can ask the question to organize a worksheet, when the customer asked these questions, you can always be able to answer accurately. This will give the customer a sense of respect, so that the customer's goodwill towards the store rose, at the same time, customer loyalty is also invisible in the increase.
And here we have to learn to distinguish between two concepts: recommendation and introduction. Introducing dishes is to dishes as the center of communication, highlighting how delicious dishes, how healthy; and recommending is to the customer's taste as the center, the first is to understand the customer's potential needs, and then gradually guide the customer, so that the customer to express a clear demand. This way the acceptability of the customer will be great, and it will give the customer a sense of respect. The big data mining function of Tianzhisheng intelligent restaurant can help the restaurant to y and accurately understand the potential needs of the customer, which allows the restaurant to recommend dishes to the customer purposefully, so that the restaurant can gain the goodwill of the customer in a minute, and improve customer loyalty.
Law - system and rules of the game
One, give customers special treatment. First of all, the restaurant should be clear that the special treatment here does not mean that there is no limit to give the customer convenience. Nowadays, basically the restaurant will have a membership system, to give customers with points or discounts, the most fundamental reason for the development of this rule is to give customers a sense of respect. Then the waiter in the communication time should also be limited to different communication environment. There must be different ways and means to follow up with customers, not the same content every time you call. In addition to telephone communication, there are many other methods of following up, such as door-to-door, e-mail, fax, and letters. The service person has to use different methods to get in touch with the customer and must make the customer feel that you do genuinely care about him. There can be various reasons for communication, such as holiday greetings, birthday wishes, weather concerns, promotions and health information giveaways. TZS smart restaurant system comes with marketing features, restaurants can set their own time and content to push messages to customers, wake up sleeping customers as well as further develop customer loyalty.
Two, the rules of the game. We can think of this kind of sustainment as a long game where everyone has to abide by the principles of transparency and fairness. Customers can be through the store on the handling of problems or suggestions on the constantly increasing confidence. Because the brand value of a dish can diminish over time, and successful restaurants can see this, they will continue to deepen the confidence level of their loyal customers to minimize the likelihood of churn.
Three, efficient and effective problem solving. In the process of customer maintenance, customers can not be no problem, and once the problem occurs, it is necessary to solve the problem in a timely manner. Store internal to have a perfect notification and handling process, external to deal with the matter appropriately, to give customers a restore the truth of the problem attitude. In this way, customers can become loyal customers of the store, and they can truly identify with the store's culture and the value of the dishes.
Of course, for the maintenance and cultivation of loyal customers, the need to establish a systematic after-sales management system, in this regard, Tian Zhisheng intelligent restaurant system one-stop solution to solve all the problems, omni-channel membership registration, so that the customer and the restaurant seamless connection; not just let so, membership marketing and membership management from the root of the understanding of the potential needs of customers, so that the restaurant in the direction of marketing can do more.