E-mail marketing in restaurants seems complicated at first glance. In addition to knowing how to send a newsletter to customers, you also want to be able to send coupons, promotional activities and even track customers who order online. Fortunately, using the right email marketing service, or EMS, will make email marketing easier. However, it is not just an EMS. You need a powerful segmentation tool to help you target different types of diners and enable you to establish an automated workflow to keep the e-mail marketing running when the restaurant is full. Choosing the wrong EMS not only wastes your time, but also wastes your hard-earned money. That's why I tested the biggest EMS service on the market, so that you can do the most important things. Please sit down. I'll discuss in depth how these EMS service providers can help new diners become regular customers and how to help your regular customers become the biggest cheerleading team in your brand.
Short time? The above is the best mail marketing service for restaurants in 2022, ActiveCampaign_ 100 kinds of automated templates, aimed at new and old customers. No matter what kind of catering service your restaurant provides, the functions and integration of GetResponse_ Excellent e-commerce are very suitable for restaurants that provide take-away options and other online services. SBenchmark_ Highly specific segmentation options can help you locate diners according to their eating preferences. They used coupons in the past. For more information, please refer to ActiveCampaign 14 Latest Transactions of Other Services I Recommended | Comparison Table |FAQ.
We are looking for the best e-mail marketing services for restaurants, and which restaurants have specific needs in e-mail marketing services. After searching dozens of EMS suppliers, I narrowed my list down to those that provide the following important functions: complex automation: multi-step automated workflow is a good way to get diners involved after the first visit and get old customers interested in newsletters and exclusive offers. Highlight Specialization: This function will help you to formulate email activities for specific customer groups, such as diners who use coupons, people with specific dietary requirements, or even people who are only interested in specific activities. Modern login page generator: A well-designed login page can help you capture new contacts, and the best login page will automatically split new contacts. E-mail Personalization Option: By using the data you collect about customers, you can design thoughtful e-mails and convincing quotations to turn occasional customers into loyal diners. Highqualitycustomerservice: If your mailbox stops working during the dinner rush hour, you will want to know who can help you solve the problem quickly. All EMS suppliers I have reviewed provide 24/7 support channels or quick response.
1。 ActiveCampaign_ Automatic marketing through pre-established e-mail chains ActiveCampaign is one of my favorite EMS providers. I prefer to call it "Pick and Play" EMS, because it is very easy for beginners to understand. In fact, its ease of use got a near-perfect score in our ActiveCampaign evaluation. The interface is smooth, the drag-and-drop editor is easy to use, and it provides (almost) all the functions needed by the restaurant.
I say "almost" because support for right-to-left (RTL) languages such as Arabic and Hebrew is only available in HTML editors. If you focus on these dishes, or if you serve customers who speak these languages, this may be a big disadvantage. If this is a destroyer, look at benchmark-it provides RTL language support in the drag-and-drop editor. So far, my favorite function is the complex automated workflow generator of ActiveCampaign. Automation is a great tool that can automatically send emails to contacts when they register for an email list, book or buy tickets for an event.
ActiveCampaign's drag-and-drop system can easily build any workflow you need, whether it's a feedback request from a take-away restaurant or a welcome email series of customers who use Facebook coupons to register in your email list.
There are more than 500 kinds of automation templates for you to download and use easily. If you are not sure what kind of email you need, it will give you great inspiration and is a good way to save time and establish email marketing.
Function: 500+ automated templates: When you need a welcome series, VIP coupons or exclusive event invitations, you don't need to redesign the wheels-just choose a template and customize it for your restaurant. Conditional content display: according to the dietary restrictions, whether to eat in a restaurant or go out to eat, the frequency of their going to a restaurant and other attributes, determine what the contacts see. Listcleanuptool: delete those contacts who haven't opened your mailbox for a while, so as to prevent those who only register to view the quotation from blocking your list when visiting your town. Automatic segmentation: When a contact clicks on a link in an email, ActiveCampaign can automatically apply tags to their information, add/delete tags from the segmentation list, or start an automatic workflow. Free trial or plan? LitePlan's 14 day free trial starts at $9.00/month. Customer support channels, 24/7 live chat and e-mail, plus telephone support and excellent knowledge-based functions, complex automationbuilder and hundreds of prefabricated templates to see the latest transactions of ActiveCampaign >:>& gt& gt.
2。 GetResponse_ a powerful e-commerce tool for take-away restaurants If you provide take-away food in restaurants, but don't want to pay the high fees charged by applications such as Deliveroo, then GetResponse is a good choice. I know it sounds strange to say that EMS can help you reduce your dependence on Deliveroo or UberEats, but please hear me out.
GetResponse has an excellent set of e-commerce tools that can help you run the take-away department of a restaurant independently. It integrates seamlessly with Shopify, Magento, Prestashop and PayPal, making it easy for you to establish an automated workflow around when diners order something.
In addition, GetCommerce provides transaction e-mail, so you can easily automatically confirm orders, receipts and even order updates. In addition, if potential customers start ordering food but don't check out, you can send them reminders and coupons.
You can also set up a restaurant website and any login page you need through GetResponse, making this EMS a (almost) one-stop takeaway service.
However, it is worth noting that the transaction email is a paid additional service of MAXplan, and you need to contact GetResponse to get a quotation. Disappointingly, this feature is a paid add-on feature, because other EMS providers, such as Sendinblue, will not charge more for it.
Having said that, if your take-away business generates a large number of orders and you want to keep a larger share of the profits, I suggest GetResponse.
Function: Transactional e-mail: Send order confirmation and update, and transfer diners to the abandoned shopping cart workflow to keep their participation. Landing pages and website builders: building modern mobile web pages that work seamlessly with other parts of email marketing-take a closer look at these in our GetResponse comments. E-commerce integration: GetResponse provides hundreds of integrations, allowing you to connect email marketing to Shopify, Magento, WooCommerce, PayPal, etc. 24/7 Live Chat Support: If your email marketing stops during the dinner rush hour, or you need help to create a breakdown list for your frequent customers, 24/7 support means that someone can help you at any time. Free trial or plan? Free trial of basic, enhanced or professional programs for 30 days, or free permanent programs starting from $0/month. Customer support channels 24/7 live chat, e-mail, excellent knowledge-based functions 3 transactional e-mail for order confirmation and update, and automatic workflow GetResponseforfree & gt& gt.
3。 Divide your contact list into super specific types of diners. Unless you run a super-exclusive restaurant that caters only to primitive ancient vegetarians, you need to subdivide your mailbox. In fact, draw a line under this point-every restaurant needs to subdivide the mail. Do you know why? Because no two diners are the same.
Contact list segmentation is essentially a strange way to show that you are breaking down your contact list into very specific people. For example, you may just want to send an activity to your ordinary diners, vegetarians and even some special people, such as people who have been to your restaurant at least twice in April. Segmentation allows you to do this.
Benchmark is a good EMS that understands the power of segmentation (just check out our benchmark review for all the details). Not only can you create your own breakdown list, but Benchmark software can also create a list for you. Through a series of activities, the software will select a user list according to the way users handle your mail. Very neat things.
If you want to create your own segmented list, it's easy to do so. You can sort the list by name, location, date, contact rating and your comments.