This major trains wide-caliber and compound information communication talents to meet the urgent needs of traditional media institutions, universities, companies and other organizations. This major can not only engage in deep, comprehensive and interdisciplinary information dissemination in the information dissemination era, but also engage in communication technology such as design, production and network technology in the new communication technology.
Establish a three-dimensional and multi-level talent training model with social, economic and information development as the main training foundation and market development as the main training goal.
Network and new media majors have good employment prospects. Graduates have great social needs and a wide range of employment. You can engage in information collection, writing and editing in various portals, media business websites, websites of party and government departments, websites of enterprises and institutions, and you can also engage in website planning, network promotion, website construction and management related to new media.
You can also be a reporter and editor in radio and TV stations, and you can also plan, direct and produce various programs. Can also engage in business development, activity creativity, media planning and other work in the print media and online media industries; Engaged in the planning, directing, production, integrated marketing and media public relations of manuscript writing video programs in government departments, enterprises and institutions.
Extended data:
Main subjects of new media major: introduction to planning, general knowledge, analysis and application of new media data, new media technology and application, digital image collection and production, video synthesis and editing, reading guide for works in the digital age,
News interview and writing, media activity planning, new media creativity and planning, new media product design and operation, web page planning and editing, interactive marketing, micro-film creation, integrated marketing communication. Introduction to media management, network and new media practice, new media public opinion monitoring and analysis, new media frontier, etc.
The new media major is a new news and communication major based on the great promotion of emerging media forms such as the Internet to the news and communication industry and the whole society, and adapted to the development of the digital information age and the trend of media convergence on the mobile Internet.