Many enterprises in the north call attending exhibitions as "going to the meeting". The exhibition of this economic model to the early many enterprises have brought considerable gains, and even the achievement of some business confidence and awareness of the market, early business operators is to participate in an exhibition, and then with a large amount of orders and even on-the-spot sales of cash, and began to think that doing business is not difficult, as long as more participation in the exhibition can be.

This viewpoint has continued for many years, and has become a favorable tool for many enterprises to develop the market. However, time has changed, today's exhibition is not an operator with a purse and cash and some samples can participate in. The competition between exhibitions and the competition between peers makes exhibitors need to spend more money and effort, before they can get the expected benefits in the exhibition.

Nowadays, like all business competitions, it is the age of creativity and rules. And not just the amount of money invested. Exhibitions can be done creatively and attractively, no matter how big or small the area.

The creativity mentioned here refers to the design and production of the exhibition, and we must ask the advertising company that is familiar with you to carry out the design, instead of looking for the professional exhibition company, because the advertising company has more contact with the industry, and the possibility of generating excellent ideas is greater, and there are a lot of ineffable insights into the market and the sales, and they are more aware of the styles of the exhibition in each sector. They know more about the style of each exhibition. With the same input, they may produce more wonderful works in their hands.

Secondly, don't let the enterprises do it by themselves. Of course, enterprises may feel that their own company has the ability to design, has the ability to produce, has a lot of short-term workers, but also has the ability to transport, can be completely their own production, and after doing so not only can save the design fee and production costs, things to take back, and the second year can be used again.

Naturally, the enterprise has the intention of the enterprise, but from the long-term experience, their own design, production will save some investment, but after the things to be stored, and the second year is basically not used, the exhibition of materials and styles, year after year, there are new changes. Fundamentally, the company's own design and is unlikely to be the latest and greatest among its peers, and the labor and material resources spent and those costs saved are definitely not worth it. The exhibition is very hard, the company's competent staff is the wealth of the enterprise, with too much pain, sooner or later is also to compensate them, even to pay more.

The rules mentioned here refer to the fact that exhibitions have a mature model and rules. Over the years, I have seen a lot of enterprises looking for me to design the exhibition, the first sentence is, time is too tight, the location did not buy a good one, and the design and production time is very tight, I hope to get the best effect with the least before.

In fact, the design of the booth and need to spend how much time, the production also has a mature set, the most critical is the success of the enterprise exhibitors is a cooperative process that requires multi-departmental business staff, production, transportation, performance, clothing, props, samples, meetings, press releases, and so on, many of the collaboration. To successfully organize a show and achieve the desired purpose.

In general, two to three months of organization and preparation time. Is completely necessary, and during this period to provide the organizers of the exhibition effect, circuit diagrams and other basic drawings. The design and production units have to build up and then dismantle the designed and produced booths beforehand, and make sure that they can be set up quickly and qualitatively in the two days of set-up time agreed by the organizers.

Going back to the first question, companies may think, oops, actually my staff can do it perfectly, they may be familiar with the routine if they do it a few times, or it's more appropriate to do it themselves. However, experienced managers will suddenly again understand the reasoning, a familiar with this set of employees, even performances, press releases, such things as channels, clear contacts, basically it is difficult to rest assured that you do it here. Don't easily expect one or a few employees who are clear about the door to still willingly organize exhibitions for you the next year.

Of course, this conclusion is not absolutely suitable for many enterprises, for enterprises, there is indeed their own design, their own production, their own transportation and management of the exhibition behavior.

But there is one thing, the most important thing to successfully organize a good exhibition is creativity, the soul of the advertising behavior, through which sales can be reached.

Creativity is something that is difficult to find a theory to guide an exhibition, because creativity itself is not capturable, and can only be imagined but not conveyed. He can be compared to the whole exhibition, so that your customers are as easy as in the vast ocean to find you this shining needle, as in the market to find you.

Perhaps the example better illustrates everything, a pet supplies exhibition, including ornamental fish supplies exhibition, the area is not large, but the design of a pond, which swims with ornamental fish, people can stand on the pond, because that is above the toughened glass, surrounded by real and fake green trees, cleverly arranged to place the customer's product position. Independent personality but the production cost is not high.

It is difficult for visitors to rub it out of their minds.

The design of the clothing exhibition, pre-poured cast iron logo and frame structure, profound and absolutely shocking, the strength of the manufacturer and brand culture to add absolute confidence.

Grocery exhibitions, transplanting crops that are about to be harvested and then harvesting them off with a scythe on the last day will amaze all the viewers.

Car exhibitions, furniture exhibitions and so on, as long as they are willing to think and capture in depth, there must be good ideas waiting for clients and advertisers.

To say there is no, that is not deep enough, as long as the depth, there must be.