This year's catering industry and tourism are the most difficult times, but when bloom is warm in spring, everyone is looking forward to going out to relax and get in touch with nature in the vibrant outdoor.
As of the completion of this paper, some scenic spots and cultural venues have been reopened all over the country. These scenic spots and cultural sites also have certain restrictions on sightseeing.
Prior to this, many scenic spots in various provinces and cities across the country have announced that from the date of reopening the scenic spots to the end of 2020 (some scenic spots last longer), the policy of free tickets will be implemented for medical personnel nationwide.
Medical staff can visit scenic spots for free with personal documents, and some scenic spots can even cooperate with relatives and enjoy free policies.
There is no doubt that in this battle against the epidemic, medical staff from all over the country are on the front line, and their efforts are obvious to all. It is reasonable to give them the scenic spot for free.
However, it is not only the medical staff who pay, but also all kinds of volunteers and construction workers who fight in the front line. Their efforts also deserve our feedback.
Can the free policy be expanded? This point remains to be discussed, and tourism products need further attention.
In fact, the implementation of free policy in scenic spots is not only a kind of feedback, but also an effective means to develop tourism.
Because we are also very clear that the scenic spot is only free of entrance fees, and there are many other expenses and consumption in the whole tourism process, which is also an important part of tourism income.
In other words, the scenic spot is not only helping medical staff to relax themselves better after the outbreak, but also helping themselves.
In 2020, the beginning of China's tourism industry is unchangeable, but what will the tourism industry look like in the next time?
Forecast 1: Tourism will usher in "retaliatory" growth, which can be traced back to the SARS period in 2003.
At that time, after experiencing a trough, the tourism industry really ushered in a very violent growth.
A data shows that a month after the end of SARS, tourism has ushered in a large-scale growth. In a booking platform, air ticket orders increased by 200% year-on-year and 82% quarter-on-quarter. By the National Day Golden Week that year, air ticket orders also increased by 200%. So, will it be staged as scheduled this time? Perhaps, we need a more rational analysis.
Prediction 2: Tourism will definitely have a rebound growth, but we should not be too optimistic. The epidemic in 2020 is still different from the original SARS. This epidemic has a wider impact and has a heavier impact on everyone.
Think back, would you have stayed at home for so long before? Moreover, this family life is still nationwide.
Some groups will be more affected than others.
As students postpone the start of school, the summer vacation time will be compressed, which has been basically confirmed by the response plans announced by local education departments.
Secondly, there are many ordinary wage earners who have delayed the start of work and even lost their jobs. After the epidemic is over, they need to spend more time to make up for the work they owed before.
There are other different industries, the impact is intuitive, their first thought is self-help, and non-essential consumption such as tourism can only be considered at the end.
Prediction 3: Outbound travel may be more popular. In recent years, the data of outbound travel has been increasing, because with the improvement of people's economic level and material conditions, traveling abroad has changed from the initial fashion to a common thing.
After the epidemic, many people may still have some concerns about domestic tourism, so outbound travel will become a better choice at this time.
China tourists are an important part of the international tourism market, and these tourism markets have also been affected during the period of lack of China tourists.
In order to attract tourists from China, they may introduce more preferential policies, which will undoubtedly make them more attractive.
The above three points are just some guesses at this stage. What will be the actual result? We won't know until the epidemic is over.
The reality before us is that our tourism industry has been greatly impacted, so in the future, we will do better and save ourselves by ourselves.
At the same time, we should also believe in the strength of the broad masses of the people. For many people, the heart that wants to release itself is waiting to be released.
Accelerate the revitalization of domestic tourism. Domestic scenic spots have been opened one after another, and some business activities of travel agencies have begun to resume. The pace of tourists' travel has gradually started from city tours and Zhou Bianyou, and tourism consumption is gradually recovering. Domestic tourism is the highlight of China tourism market in 2020. Improving the quality of supply and cultivating new formats have become the top priority of domestic tourism development.
The scenic spots are open and orderly.
As the epidemic prevention and control situation continues to improve, the domestic tourism market has accelerated its recovery. According to the statistics of the Ministry of Culture and Tourism, as of March 16, 28 provinces (autonomous regions and municipalities) in China have resumed business at 37 14 A level, and the rate of resumption of work has exceeded 30%. The open scenic spots are mainly mountain scenic spots, open scenic spots, public parks and other outdoor tourist places. According to Ctrip's statistics, more than 1000 scenic spots have been reserved on its platform. As the epidemic is still not over, the scenic spot has actively taken measures to limit the flow, and the number of tourists is still far below the pre-epidemic level.
At present, the most popular natural attractions are Xiangshan, Yuantouzhu, Yalong Bay Forest Park, Wuzhizhou, Tianya Haijiao, Qingxiu Mountain and Xiling Snow Mountain. Yu Xiaojiang, vice president of Ctrip Group and CEO of Global Play Division, said: "It's warm in bloom in spring, and tourists can enjoy the natural scenery and fresh air in these unsealed scenic spots, which is conducive to relaxing. Online booking has become a standard for the opening of scenic spots. Citizen tourists actively use non-contact methods such as online ticket purchase and online voice tour guide for health sightseeing. "
Recently, Shanghai, Shaanxi, Xinjiang, Sichuan and other places have resumed some business activities of tourism enterprises. The first products of travel agencies and online travel platforms began to resume online booking. Offline stores in some areas have also opened. Travel agencies began to resume work in an orderly manner, and the domestic travel market accelerated its recovery. This has greatly enhanced the confidence of tourism practitioners. According to the reporter's understanding, the first batch of tourism products resumed online are mainly private groups and exquisite groups with few people and strong privacy, and mainly leisure tours close to nature in the season. Ctrip's group business is rapidly recovering tourism products in Shanghai, Shaanxi, Xinjiang and Sichuan. After resuming the group tour, tourists' health is the first priority, and a series of measures have been taken, including taking the temperature of the driver's tour guide before taking up the post, wearing a mask, and preparing a nursing bag with the group, including masks, alcohol, hand sanitizer and other supplies.
Improve tourism consumption
Consumption is the ultimate demand and lasting power of tourism development. The key to revitalizing tourism is to expand consumption. Recently, 23 departments including the National Development and Reform Commission and the Ministry of Culture and Tourism jointly issued the Opinions on Promoting Consumption Expansion and Improving Quality.
Implementation Opinions on Accelerating the Formation of a Strong Domestic Market (hereinafter referred to as "Opinions"), in which "focusing on promoting the upgrading and upgrading of cultural tourism and leisure consumption" is one of the core contents. Zhejiang, Shandong, Liaoning, Jiangsu and other places plan to issue coupons for cultural tourism to stimulate consumption.
At the recent live broadcast conference of cultural tourism revitalization held by the boss in Feng Fengzhi, experts and scholars made suggestions for expanding tourism consumption. Yu Chong, dean of the Institute of Advanced Studies in Cultural Tourism of Qingdao University, believes that tourism consumption is the fulcrum of tourism revitalization after the epidemic. The revitalization of tourism starts from Zhou Bianyou, a province and city, and promotes the revitalization of domestic tourism consumption.
Ma Yong, dean of the Tourism Development Research Institute of Hubei University and deputy director of the Tourism Management Teaching Committee of the Ministry of Education, believes that after the epidemic, people's tourism consumption experience will change, and people will pay more attention to health, let their hearts and bodies fly and blend into nature. The frequency of leisure travel in urban and rural areas of Zhou Bianyou will increase, and even become high-frequency consumption.
Professor beijing international studies university and Li Xinjian, member of the 13th Five-Year Expert Committee of the Ministry of Culture and Tourism, said that developing tourism in 2020 must be the top priority of domestic tourism. People's quality requirements for domestic travel will change. In the process of high-quality development of domestic tourism, it is necessary to make some key plans around market order, product quality and standards, face up to differences, fill shortcomings, strengthen advantages, select key points, serve the overall situation, and introduce some corresponding policies.
Cultivate emerging formats
17 years ago, during the SARS period, tourism was also hit hard, but after that, the domestic tourism market did not slump, but quickly entered a recovery period. After 17, the scale and quality of domestic tourism in China have been significantly improved. In 20 19, the number of domestic tourists was 6.006 billion, up by 8.4% year-on-year, and the domestic tourism revenue was 5.73 trillion yuan, up by 1 1.7% year-on-year. Domestic travel has greater flexibility and stronger ability to resist risks.
Improving the quality of supply and cultivating new formats have become the top priority of domestic tourism development. The "Opinions" clearly proposes to cultivate new cultural tourism formats, encourage cultural experience tours such as museum tours, science and technology tours and folk customs tours, and develop a number of tourist routes, tourist destinations, tourism performing arts and creative tourism products with regional and ethnic characteristics to meet the needs of domestic and foreign tourists. Promote the development of global tourism and enhance the quality and brand influence of national tourist resorts. Encourage all regions to develop inbound island tourism, maritime tourism, rural tourism, ice and snow tourism, historical ancient capital cultural tourism and other special tourism according to local conditions.
During the epidemic, tourism experts and practitioners held many online forums to discuss revitalization strategies. The general trend of tourism consumption upgrading will not change with the epidemic, but the epidemic will boost the market demand of some tourism products. In the future, domestic tourism will usher in the era of multi-industry integration and accelerate the integration with medical care, pension, sports and scientific research. Leisure tourism, ecological tourism, sports tourism, etc. Being favored by everyone will usher in great development. For tourist destinations, to win more tourists, it is not only the natural scenery of good mountains and good waters, but also the need to create comfortable living and leisure space.