The establishment of brand advantages in catering industry can be started from the following aspects:

1. Product differentiation: catering enterprises can establish brand advantages through product differentiation, such as introducing special dishes and providing unique services.

2. brand image: catering enterprises can establish brand advantages by shaping brand image, such as creating unique store design and formulating unified VI system.

3. marketing strategy: catering enterprises can establish brand advantages through marketing strategies, such as making effective advertising programs and carrying out promotional activities.