Ktv Dragon Boat Festival Planning Scheme 1 Activity Time: the fifth day of the fifth lunar month.
Venue: xxKTV
First, the promotion theme:
"Dragon Boat Festival, xx loves thousands"
Promotion method: When consumers are waiting for the stage at night, put exquisite zongzi on the coffee tables on the third and fourth floors, and consider using palm leaves, toilet paper and wet towels to provide intimate services for consumers.
(Note: The front desk service staff should always instill in consumers: Good evening, Dragon Boat Festival xx will provide you with delicious zongzi for free. And so on. She has a smile on her face, and I feel really happy in this traditional festival in China.
Idea: What we do is show it to others! For onlookers!
Publicity method:
1. There is a banner hanging on the main table on the third floor: "Dragon Boat Festival, xx loves thousands of families"
2. On the coffee table and on the top of the sofa, make a banner "xx gives zongzi for free!" The topic is simple and lively.
Second, the promotion theme:
"Festivals are affectionate, and xx sachets are affectionate."
Theme background: In modern society, the custom of sachet is not only used to ward off evil spirits, but also the traditional custom of sachet has evolved into a brand-new fashion with fashionable flavor. The sachet is a gift with oriental charm.
Xx initiated this activity on behalf of three levels:
The first level is to send the children: if a consumer takes care of the children on the festival day, the front office should take the initiative to give them to the children with a smile and tell the consumers that sending sachets to the children represents good luck. So consumers are very happy.
The second level is to send young people: on the day of the festival, sending young people sachets can tell consumers that giving them to friends represents relieving stress and is a good gift with great friendship and oriental charm.
The third level is to send the elders: if there is an elderly consumer on the festival day, we will give him the sachet and tell him that it is refreshing to give it to the elderly.
Activity mode: Consumers can send a delicate sachet every time they open a box. (All boxes only)
You can send a pair of special boxes (such as luxury bags)
The sachet should have a certain grade and decoration.
Publicity method:
1, at the reception desk on the fourth floor, a banner was used to promote "Festival is affectionate, xx sachet is affectionate".
2. Publicity in the house next to the elevator: the content of publicity is publicized in the form of ancient poems.
Ancient poetry:
Princess Jin's little flower sac consumes the old fragrance on her chest.
Who is reunited for the king after a long separation, lifelong resentment is the heart.
3, making water cards: content: "Welcome the Dragon Boat Festival, xx sachets welcome the door."
Idea: Blow up the national Chinese style!
Decoration on the third floor: In order to achieve a festive atmosphere, some elements with China charm need to be decorated on the third floor.
To foil the festive atmosphere of the festival.
1, exquisite red lanterns with Chinese knots are hung on the top floor of the third floor to avoid monotony. At first glance, it looks very oriental. In order to achieve vivid results. Candles are hung in lanterns. Turning off the lights in the lobby on the third floor at night can create a romantic feeling.
2. The Dragon Boat Festival tag is set at the entrance. Red lanterns are hung on stainless steel. And hang the Dragon Boat Festival couplets!
3. Make a dragon boat at the front desk, and use photos to make a dragon frame with human scales painted on it. The key is to be a leader and go to the market to buy a leader.
So the overall effect comes out.
Cashier Department: xx is responsible for the distribution of gifts during the activity time.
Front desk: to do a good job in sales, we must do a good job in soft communication. Xx is in charge (if the front desk can't tell consumers about the awareness of the enterprise and the cultural concept of the enterprise at the festival, then the significance of the activity will disappear. Consumers will not think that xx is different. You can't get close.
Floor: arrange for guests to send zongzi, and be responsible for quality service (prepare wet towels and paper boxes to wipe) xx.
Security department: responsible for the safety of lanterns on the third floor, which is in the charge of xx.
Supermarket Promoter: Strengthen the sales of drinks.
Two deputy managers are responsible for the overall operation of the festival day! Supervise the reminder! And buy the items needed for the activity.
Activity budget
Necessary items: exquisite sachets around 70 400 yuan.
Lantern: About 20 200 yuan.
Candles are about 25.50 yuan.
Exquisite Zongzi: 10 Pack 200 yuan.
Ktv Dragon Boat Festival Planning Scheme II In view of the arrival of the Dragon Boat Festival holiday, it is an important means to improve the turnover by doing a good job in the pre-marketing publicity scheme of KTV. I made the following marketing plan, please correct me:
I. Activity time: Dragon Boat Festival holiday
Two. Venue: **KTV
Third, the target population:
1, high school students and college students have a holiday (student party)
2. White-collar workers with high work pressure (release pressure)
3. Successful people (cohesive team)
Fourth, propaganda means:
1, membership card feedback
Step 2 distribute leaflets
3. Traditional paper advertisements (newspaper advertisements) and automobile advertisements.
Verb (abbreviation of verb) activity details:
1, membership card feedback:
Make full use of membership card items, introduce discount activities that only members can enjoy, such as singing for several hours, giving one person a drink and other practical items, so that members can deduct cash at other times. And actively develop new members while maintaining old members, so that members can really feel the practical benefits brought by membership cards.
(If there is a point system, you can exchange gifts, give full play to the advantages of membership marketing, and let consumers enjoy the added value of the gift through rebate, which can bring it back to consumers and will undoubtedly increase their goodwill. )
2. Make print advertisements for the youth student party and white-collar workers.
(1) For young students, students of this age are in adolescence, full of vigor and like to attract others' attention. The disadvantage is that they lack funds. According to this feature, we can make special preferential time, such as a certain period of time during the day, and make targeted advertising slogans, such as: Let's sing to our heart's content, which has become the prince of love songs in everyone's mind (there are special promotional pictures here, which need the planner to cooperate with the design).
(2) For white-collar workers and successful people, such people have great work pressure, a fixed social group and certain economic ability. In view of this feature, we can promote prime time. And formulate targeted advertising slogans such as: Have a holiday? No work tomorrow? Can you sleep in? How about tonight?-Let's sing! (Pay preferential terms and ask the planner to cooperate with the design of relevant pictures)
Sixth, grasp the details:
1. Create a relaxed and pleasant atmosphere. For example, the tradition of the Dragon Boat Festival is to eat zongzi, and we can make a facade advertisement at the door. The slogan can be: whoever comes, send zongzi (which can be provided in the rest area where customers are waiting, or as a welfare to private room customers).
2. Do a good job in the promotion of supermarket drinks and snacks.
Seven. Purpose of the activity:
1, let the students feel that this is a place where they get together to show themselves. They can afford it and are not shy.
2. Let white-collar workers and successful people think that this is the place where they release pressure and show their charm, so as to form a fixed consumption cycle.
Ktv Dragon Boat Festival Activity Planning Scheme 3 I. Time: 20xx June 18
2. Location: xxKTV
Third, the activity goal: xxKTV will become an entertainment place for people to enjoy their holidays during the Dragon Boat Festival.
Fourth, the public target: most of them are young people of the younger generation.
Verb (abbreviation for verb) positioning:
In entertainment places, the consumption level is getting higher and higher, which has become a high-end situation. First of all, it is unique in the advertising offensive, and the activities are unconventional and refreshing. Create a warm atmosphere for the festival.
Subject words of intransitive verb advertisement:
1, Dragon Boat Festival gift-beautiful flowers are the best gift for people.
If you win the singing prize, you will be sent to xxKTV to celebrate the Dragon Boat Festival.
Why don't you come to xxKTV? Why not try to bring your close lover here for a singing Dragon Boat Festival? Why don't you get up the courage to ask a beautiful girl out and tell her I love you? Why not harvest love in romance?
VII. Combination of advertising activities:
1, outdoor advertisement: light box advertisement (POP) 100 Yuan.
Eight. Combination of promotional activities:
1. Each customer can guess three riddles, and if they answer 1-2 correctly, they will get 1 zongzi. Give a pack of zongzi to all three people.
2. Implementation measures:
A, the attendant on duty in each box sends the customer two cards, one is a riddle, and the other is to fill in the answer and the box number.
B, this activity is only valid within one day of Dragon Boat Festival.
C riddles are divided into easy, not difficult, unsuitable and difficult.
D, prize distribution: (Zongzi) the winning rate is 50% (a bag of Zongzi) the winning rate is 20%.
E. If there is no winner, send a balloon.
Eight, hall, tea bar layout
1. "Dragon Boat Festival" decorations are hung on the glass and walls of the tea bar.
There is a red rose on the table in the tea bar and box.
Nine, marketing effect analysis:
1. This kind of planning embodies the atmosphere of the Dragon Boat Festival and provides preferential treatment for customers. From the propaganda point of view, xxKTV is a good place for people to enjoy the romance of their own world.
2. Winning the riddle in the promotion will make our customers happy and interested in this activity.
This activity is an opportunity for men to perform well in front of women. Enhance the affection between lovers.
4. This activity will leave many beautiful and sweet memories for customers and deepen customers' impression of xxKTV entertainment and leisure places.
Ktv Dragon Boat Festival Activity Planning Scheme 4 Activity Theme: Watching "Zongzi"
Marketing highlights: pun, affection.
Activity content:
1, you can take a photo with Qu Yuan for free when you come to xxKTV, you can get a 1 hour free coupon when you upload photos to Weibo or WeChat friends circle, and you can also get a Dragon Boat Festival sachet (1 sachet, 2 partitions, 3 partitions) when you open the box on site.
2. You will receive a gift package of Qu Yuan worth 300 yuan (including wine card+food coupon+manicure coupon+free song practice coupon) when you spend money in XXKTV in 200 yuan.
Pay attention to XXKTV Weibo or WeChat before June 10, and forward the information of "love at first sight" activity, that is, get a three-hour free singing ticket (valid from June 13 to June 30).