Consumers can only know the specific products after entering the store, and consumers can judge the store by displaying props. If the display props can reach the expected value in consumers' minds, consumers will be easily attracted by this store. However, the design of store display props can't be done by putting some so-called props. There is a lot of knowledge and stress in it. Here are some tips for designing store display props.
Shop display planning skills 1: change your facade
Friends who study psychology should know that the "first cause effect" is actually the first impression. First impressions often have a "preconceived" effect. And irreversible, stores should pay more attention to the first impression. For a store, doors and windows are customers' first impressions of you, so if you want to make goods expensive, make your store look more expensive first.
1. The window door is very eye-catching.
The front of the window is the face of a shop, and the doors and windows of high-grade shops must be eye-catching: the window of Maiya ACTIVE is very attractive visually, and the arrangement and combination of a whole row of leg molds has a stronger visual impact, which greatly satisfies people's curiosity, so the rate of entering the store is considerable.
2. The style is uniform enough
There is never the best in this world, only the right one is the best, and the same is true for stores. Only after the style and brand of the door are unified will the sense of value of the product be displayed. Take Wo, who specializes in high-end women's wear, as an example, the overall style and brand of the door head give people the same feeling, with a strong sense of texture and natural environmental protection:
3. The light is bright enough
The human eye has phototaxis, and a bright and warm storefront will leave a very good first impression. The president suggested that the indoor lighting must be higher than the outdoor brightness.
Shop Display Planning Skill 2: Model Display Style
Models are the most important display props in clothing stores, but many people don't make good use of them. In fact, as long as the following three parts are well done, the sense of value will soar.
1. Pay attention to the position of the model.
Many stores use models too casually! Just put on your clothes and it will really show a sense of cheapness. Polite models will make clothes look more expensive. The most common and best way for a model to stand is the "triangle stance". You can stagger back and forth without grouping. If it is a group, you need to pay attention to whether it is visually balanced, and it will be better to use some atmosphere props.
2. Pay attention to creating the value of key commodities with models.
Especially recently, everyone's shop has just been built, so we should make good use of models. The president suggested that a place should be opened in the store for key display by combining clothing collocation and atmosphere props.
Pay attention to the details of the model
Except for the two parts mentioned above, the details of the model are always ignored by everyone. Models that match the style of the store will make your clothes more advanced. High-end clothing stores can use some velvet and prototype models, which can highlight the texture of clothing. Fashion-focused brands can choose models with unique makeup, metal or shiny texture:
Shop display planning skill 3: the sense of grade of clothes hanging on the side
However, the most effective thing is to highlight the grade sense of clothes on the side. It is suggested to start with the following tricks:
1. Controls the number of side hooks.
In the side hanging area, everyone needs to meet the display principle that the higher the brand, the less clothes are displayed. For your reference: 1 150cm cargo poles, a mass brand may display about 20 pieces, a mid-range brand will display about 15 pieces, high-end brands will generally display about 5 pieces, and luxury goods may only display 1 piece.
2. Control the color of the side hanging
There are many stores that give us a feeling of lowlow, mostly because the side hanging area is too fancy! And good vision must have a clear impression of color, so there can be no more color. Use only one color or two colors. Too many colors will make the visual effects in the store messy.