First, compensate yourself

Everyone has the same mentality. If you have been paying a lot for a certain goal, you will want some? Compensation? Only compensation can get inner reward.

Based on the pain points of the public, we can explain in the drainage article what tasks we are facing now, and what we have paid and how much effort we have spent to accomplish this task. The more specific and detailed, the more touching we will be. Details can make others pay for a certain goal. Tell users that they can compensate themselves. Can my product make users feel ok? Reward? Myself.

Second, compensate others

If a person feels that others have paid a lot for him, but he has paid little in return, he will feel guilty about others at this time, and then try his best to make compensation behavior in order to seek peace of mind.

This pain point is quite common, so we should think about who has given or sacrificed for me in the past. In particular, in what situations do the people you want to compensate pay for you more than the users return for them? Properly create users' sense of debt to others.

Finally, tell them in another text form. Who should be rewarded around you, and finally tell me why your product can be used as such compensation.

Third, the mentality of backwardness

Everyone has the mentality of winning over others. None of us want to lag behind others, especially those who are similar to us.

What is the essence of backwardness? People have me or not? Psychology, if people have this kind of psychology, it is easy to stimulate some behavior they want to change. Therefore, based on this pain point, we should learn to create user differences and form a sense of gap when writing drainage copy.

Fourth, superior psychology

If a person can gain a sense of superiority in the product, this product is unique to everyone and surpasses many people, he is more willing to choose this one? Rare? Products.

Based on this pain point, we need to know what the user wants to do well and how your product can help him do it well, that is, satisfy his inner superiority.