Recently, an incident of today's headlines suing today's oil bar for trademark infringement has aroused wide public concern and discussion. We all know that today's headlines is a news reading APP under the section word jumping, has a very strong user base and very wide popularity. If not careful people may think that today's headlines and expand the business to catering, in fact, not, but today's oil to imitate today's headlines a strategy.

Today's Oil Bar, in the name of the store is very similar to today's headlines. At the same time the store logo is also extremely similar to today's headlines, almost a mold set out, only the headlines changed to oil bars. Not only is the name of the store and the design of the logo very similar to today's headlines, but also in the store's slogan, as well as the store's decorations, the overall design are full of today's headlines elements. Today's slogan is: What you care about is the headline. And the slogan of today's oil strips is: what you care about is good oil strips. Live is a revamp of today's headlines. At the same time, the recent headline also plagiarized Gree's slogan, Gree's slogan is good air conditioning, Gree made. And its slogan is, good oil bar, made today. According to the relevant information disclosure, today's doughnut only opened three months of time has made a profit of more than 40 million, we can see that consumers are still special attention to this kind of store. Today's oil bar relies on today's headline's powerful audience and attention to build their own brand, we have more respect for his innovation on this model, but can not rely only on copying the intellectual property rights of other enterprises to enhance their company's influence.

Branding is the top priority of a company's development, and before doing so, it must be widely discussed and investigated before paying for the implementation of the brand, if you rely on plagiarism, then it is not worth the loss. So we also hope that today's oil company can reflect on this matter. Whether this lawsuit is lost or won, we hope to be taken seriously.