The parties concerned posted advertisements introducing the functions of "old ni Plaster" (medical devices) in their stores, WeChat official accounts, Taobao stores and other places and platforms. The contents of the advertisement contain safety assertions or guarantees, and explain the cure rate. The contents of the advertisement have not been approved by the relevant departments. This behavior violates the provisions of Articles 4, 16 and 28 of the Advertising Law of People's Republic of China (PRC).
According to Article 55 of the Advertising Law of People's Republic of China (PRC), Xiangshan County Market Supervision and Administration Bureau ordered the parties concerned to stop publishing and eliminate the influence within the corresponding scope, and imposed a fine of 800,000 yuan. The case has been handed over to the public security department for handling according to law because the illegal acts of the parties are also suspected of constituting the crime of false advertising.
2. Hangzhou Shenhuo Education Consulting Co., Ltd. issued an illegal advertisement case for printed matter.
The parties distributed printed advertisements in the business premises of Shangcheng Branch, which contained absolute terms such as "the strongest science teacher group in Hang Cheng taught in the senior high school entrance examination", and also contained contents such as "the commitment class in the senior high school entrance examination" and "commitment to enter the top three/eight (Hang Er, Xue Jun Gao Hang)", thus making a commitment to the effect of education and training, which violated Article 1 of the Advertising Law of People's Republic of China (PRC).
According to the provisions of Articles 57 and 58 of the Advertising Law of People's Republic of China (PRC), Shangcheng District Market Supervision Administration ordered the parties concerned to stop publishing, eliminate the influence within the corresponding scope and impose a fine of RMB300,000.
3. Wenzhou Yueqing Sheikh Chinese Medicine Clinic published an online advertisement without the approval of relevant departments, and it was impossible to close the case with one click.
Without the approval of the relevant departments, the parties concerned posted medical advertisements on their website pages, and the advertisement pages could not be closed with one click, which violated the provisions of Articles 44 and 46 of the Advertising Law of People's Republic of China (PRC). According to Articles 58 and 63 of the Advertising Law of People's Republic of China (PRC), Yueqing Municipal Market Supervision Administration ordered to stop publishing and eliminate the influence within the corresponding scope, and imposed a fine of 6,543.8 yuan +0.2 million yuan on the parties concerned.
4. Zhejiang Wang Su E-Commerce Co., Ltd. issued a false advertisement case of fictitious data network.
The advertisements posted on the official flagship store page of a brand include "focusing on oral care for 66 years", "focusing on electric toothbrush technology for 66 years to care for children", "giving children a happy childhood without tooth decay", "5600 times/minute brings higher cleaning power, leaving no dead angle for cleaning dental plaque", "fast cleaning, 5600 times/minute rotation speed" and so on.
The relevant data does not indicate the source, so it is impossible to provide effective proof materials to confirm it. This behavior violates the provisions of the second paragraph of Article 11 and the second paragraph of Article 28 of the Advertising Law of People's Republic of China (PRC). According to Articles 55 and 59 of the Advertising Law of People's Republic of China (PRC), the Hangzhou Municipal Market Supervision Administration ordered the parties to stop publishing and imposed a fine of 97,000 yuan.
Verb (abbreviation of verb) Zhejiang Runjie Environmental Technology Co., Ltd. issued a false online advertisement case of fictitious honorary title.
On the website page, the parties falsely claimed to have won the honorary titles of "National Key High-tech Enterprise", "Zhejiang High-tech Enterprise", "Zhejiang Environmental Protection Industry Association Group Member Unit" and "Zhejiang Industrial and Commercial Enterprise Credit AA-level Contract-abiding Credit Unit", which constituted Article 28 of the Advertising Law of People's Republic of China (PRC).
6. Yongkang Gutai Industry & Trade Co., Ltd. issued a false advertisement and lied about obtaining a patent right.
In order to improve the reputation and market competitiveness of their products, the parties have published fictitious pictures and materials such as "patent certificate for utility model", "patent certificate for appearance" and "testing laboratory with national laboratory standards" on the auxiliary webpage of the store "Gutai Household Daily Store" operated by Tmall without obtaining the patent right.
This behavior violates the second paragraph of Article 12 of the Advertising Law of People's Republic of China (PRC), and at the same time constitutes the content referred to in Article 28, which belongs to the act of publishing false advertisements. Yongkang Municipal Market Supervision and Administration Bureau imposed a fine of 654.38+00000 yuan on the party concerned according to Articles 55 and 59 of People's Republic of China (PRC) Advertising Law.
Seven, Hangzhou Juji Real Estate Agency Co., Ltd. issued a real estate illegal advertising case.
The client sells the building developed by a real estate company in Huzhou as an agent in Wuxing District, Huzhou City. The customer posted a poster advertisement in the house sales hall, the content of which was "unlimited money, ten-year custody. Taking the total price of the store as an example, the rental income in the first year was 6%, the rental income in the second and third years was 7%, and the rental income in the fourth and fifth years was 8%".
This behavior violates the provisions of Article 26 of the Advertising Law of People's Republic of China (PRC). According to Article 58 of the Advertising Law of People's Republic of China (PRC), the Wuxing District Market Supervision Administration of Huzhou ordered the parties concerned to stop publishing and imposed a fine of RMB 654.38+10,000.
Eight, Tongxiang Ding Yang Trading Co., Ltd. used ordinary goods and drugs to confuse language advertising case.
On the paper handbag of the mulberry fruit wine produced by the party concerned, it is advertised that "it is mainly used for dizziness, tinnitus, palpitation, soreness of waist and knees, early whitening, thirst and dry mouth, dry stool and other symptoms caused by deficiency of yin and blood." Mulberry's efficacy: nourishing liver and kidney, nourishing yin and blood, has special effects on blackening hair, calming wind, clearing liver, improving eyesight, relieving alcoholism, improving sleep, improving human immunity, delaying aging, beauty beauty, reducing blood fat and preventing cancer.
This behavior violates the provisions of Article 17 of the Advertising Law of People's Republic of China (PRC). Tongxiang Municipal Market Supervision Administration ordered the parties concerned to stop publishing, make public corrections and eliminate the impact according to Article 58 of People's Republic of China (PRC) Advertising Law, and imposed a fine of RMB1.1.
Nine, Shanghai Hengque Investment Management Co., Ltd. Zhoushan Dinghai Branch issued an illegal advertisement case for investment and financial management.
On the propaganda paper distributed to the public, the parties printed "Hengque Wealth, with mortgage and guarantee; Hengque Fortune promises you that if the borrower defaults, the company as a legal person will buy it back in full! During the trial operation, you can enjoy 10% 15 days of active product interest, and the annualized income of our products reaches 15.5%, which violates the provisions of Article 25 of the Advertising Law of People's Republic of China (PRC).
Dinghai Branch of Zhoushan Municipal Market Supervision Administration ordered the parties concerned to stop publishing according to Article 58 of the Advertising Law of People's Republic of China (PRC), and eliminated the influence within the corresponding scope, and imposed a fine of RMB 80,000.
Ten, Lishui Dingteng excavator parts business department used the name of national leaders to publish illegal advertising cases.
The content released by the parties in the building control area of their business department is "Q * * *, is Sany excavator strong?" Q * * *, is Sany excavator ok? "The outdoor advertisement also contains the absolute expression of" national sales first ",which violates Article 9 of the Advertising Law of People's Republic of China (PRC).
According to Article 57 of People's Republic of China (PRC) Advertising Law, Lishui liandu Market Supervision Administration ordered the parties concerned to stop publishing and imposed a fine of RMB200,000. Ordered the parties to stop publishing and eliminate the influence within the corresponding scope, and fined 654.38 yuan +0.5 million yuan.
Extended data:
People's Republic of China (PRC) advertising law
Article 57 In case of any of the following acts, the administrative department for industry and commerce shall order the advertiser to stop publishing advertisements and impose a fine of more than 200,000 yuan/kloc-0,000 yuan. If the circumstances are serious, the business license may be revoked, and the approval document for advertisement examination shall be revoked by the advertisement examination organ, and the application for advertisement examination shall not be accepted within one year;
For advertising agents and publishers, the administrative department for industry and commerce shall confiscate the advertising expenses and impose a fine of more than 200,000 yuan/kloc-0,000 yuan. If the circumstances are serious, the business license and advertising registration certificate may be revoked:
1. Publish advertisements prohibited by Articles 9 and 10 of this Law;
2. In violation of the provisions of Article 15 of this Law, publishing advertisements for prescription drugs, pharmaceutical precursor chemicals, medical devices and drug treatment methods;
3. In violation of the provisions of Article 20 of this Law, publishing advertisements for baby dairy products, beverages and other foods that claim to be able to replace breast milk in whole or in part;
4. Publishing tobacco advertisements in violation of the provisions of Article 22 of this Law;
5. In violation of the provisions of Article 37 of this Law, using advertisements to publicize products or services that are prohibited from being produced or sold, or commodities or services that are prohibited from being publicized;
6. In violation of the provisions of the first paragraph of Article 40 of this Law, publishing medical treatment, medicines, health food, medical devices, cosmetics, alcohol, beauty advertisements and online game advertisements in the mass media that are not conducive to the physical and mental health of minors.
People's Daily Online-Zhejiang Industrial and Commercial Bureau announced ten typical cases of illegal advertisements.
Baidu Encyclopedia-People's Republic of China (PRC) Advertising Law