1, the need for the development of corporate culture:

Internal journal that is the internal publication of the enterprise, can not be sold publicly, but can be publicly gifted. Enterprise internal publication is the carrier of enterprise

culture carrier, but also the externalized form of enterprise culture. Entrepreneurs in the charm of its personality and rich

cultural heritage to establish a corporate culture, he must be the history of the enterprise and the future of interpretation and depiction, the evolution of corporate culture, in a large sense, is the entrepreneurs of their own history and the future of the process of continuous interpretation and depiction. And this interpretation and portrayal can not just stay in the form of oral communication, it must be in the form of text "curing", in order to continue and widely spread. Enterprise internal publication is accompanied by the evolution of corporate culture of a stage, is also a historical record of the evolution of corporate culture.

2, the need to enhance the competitiveness of enterprises:

Today's entrepreneurs to achieve a great cause, not only rely on the power of the economy, but also more importantly to

the charm of its personality and rich cultural heritage to attract the vast majority of human capital, the formation of sustainable competition

force. Enterprise culture is an inevitable result of economic development to the current stage. With the progress of enterprise culture, the establishment and development of enterprise

internal publication is getting more and more attention from the enterprises. In the past 10 years, the enterprises have been organizing their own newspapers and magazines, which shows that Chinese enterprises are paying more and more attention to the internal public opinion orientation of the enterprises, and at the same time they also begin to know how to reasonably

utilize the internal publication as a tool to pave the way for the enterprise's internal culture dissemination and external brand dissemination. The company is also beginning to understand how to rationally utilize the internal magazine as a tool for internal cultural communication and external brand communication. According to incomplete

complete statistics, the current domestic **** there are enterprises to create their own non-profit "enterprise magazine" more than 12,000 kinds of, and

yearly at a rate of 25% or so of the rate of incremental increase in the enterprise's own publication due to the number of rich in content, timeliness

sex, targeted, and make its influence expanding, has been the case for the enterprise's own internal magazine, the content is rich. Make its influence is expanding, has become a new media of concern to all walks of life.

Survey shows that the enterprise internal magazine is now glowing with vitality, and the enterprise internal magazine in its positioning, content, style

style, target readers and other aspects of the unique characteristics, just like a beautiful "cultural landscape". More influential

Enterprise publications are: "Vanke", "Vantone", "Lenovo" and so on, where the scale of a little larger, a little more formal business, now have their own publications, or the other way around, if your business does not have an internal magazine, your corporate culture is questionable.

3, the need for the development of specialty marketing:

Enterprises have to face both the public and their own employees, to the public, employees, responsibilities and obligations, to communicate with them in a timely and dynamic manner, to promote their own concepts, products and services, there is no media under their own control, is very inconvenient. Committed to the North American marketing of Fujian Budapont Wood Co., Ltd. in Fuqing City, Fujian Province, completed a standardized, with 60 acres of garden-style plant, will be put into production at the end of December, the company plans to expand the domestic market in May next year, which means that in the cabinet consumption of any person is both Budapont's customers, and how to spread out in the country with these special consumer groups in a timely and dynamic communication to promote Budapont's concepts. How to communicate with these special consumer groups scattered around the country in a timely and dynamic manner, to promote the concept, products and services ...... the best way is of course the creation of the internal magazine of the State of Baidu.

The purpose of the publication:

1. Purpose: To effectively promote the construction of corporate culture and comprehensively enhance the competitiveness of enterprises. That is, the construction of corporate culture internally and externally to establish the dual mission of corporate image. Rendering

(6), dissemination of health concepts, guiding a healthy life

Three, the target positioning of the internal publication:

1, internal staff

2, branch offices, distributors, agents, etc.

3, consumers

4, partners (friendly units)

four, the strategy of running the publication and the implementation of programs

1, identified as an internal magazine rather than the "newspaper"

Magazine form is more suitable for enterprises, Chinese enterprises to run magazines have become fashionable, because magazines are easier to operate than newspapers, and easy to carry and save. Magazine is a continuously running text, dynamic text, open text, interactive text, can be done at any time according to the changes in society and business.

2. The name of the publication is determined as "Baidu Bangren" - the name of the publication should be written by the general manager.

The available titles are "Baidu Bang Ren", "Baidu Bang Special Issue", "Baidu Bang Window", "Baidu Bang Style", "Baidu Bang Guide", "Baidu Bang Homeland", "Baidu Bang Road"......

Comparing the above series of titles, only "Baidu Bang Ren" gives a sense of plainness, simplicity, atmosphere and long-lastingness. The only one that gives a sense of plainness, simplicity, atmosphere and durability is "Baidebang People". All other names have limitations and focuses, while Fujian Baidebang Wood Industry Co., Ltd. aims to be a professional enterprise with internationalization, diversification, and systematic field development, therefore, the focus of internal publication in each period (or each stage of the development of the enterprise) is also different. The name "Budapont People" is the most suitable for this kind of "change". In addition, the three words "Budapont" as the name of the enterprise itself has far-reaching significance, and the four words "Budapont People" as the internal publication will be given even more far-reaching significance.

3, the column arrangement and positioning of the internal publication:

(1), the basic columns: that is, each issue of the periodical must have columns

(2), commonly used columns: that is, the interval often appear in the internal publication of the columns

(3), the temporary columns: that is, according to the publicity of the enterprise's need for a temporary column

4, the specific columns of the concept:

A, the columns of the "Baidu State", "Baidu State", "Baidu State", "Baidu State", "Baidu State" and "Baidu State". /p>

A, the issue of the first message: the first issue for the release of the word, and then every issue can be based on the company's new initiatives (policy) or new trends in the industry, appropriate views or issues, to play a role in guiding the thinking of employees or incentives. [Each period of 1 manuscript, the editorial board for the manuscript]

B, the company dynamic: that is, the company news, some major events occurring within the company's reports, or the company's new introduction of some of the employees beneficial to the new policy reports, and so on. [Each issue of multiple press releases or photo news, editorial contributions]

C, cover story: the cover picture of the digging of the story of the characters, or the hidden events behind the picture of the report. [1 article per issue, contributed by the editorial department]

D, Team Style: Picture display, supplemented by a simple description, to show the style of the team of Budapest, and to emphasize the theme of "comfort at work". [Each period to display a team of multiple pictures or display multiple teams each a picture, the design department for contributions]

E, elite story: chairman, general manager or deputy general manager of the story, in the form of interviews or reportage literature, and with the chairman, general manager or deputy general manager of the photo, profile, and motto, hobbies and so on. [Each period of 1 manuscript, the editorial board for the manuscript]

F, branches, dealers, agents salon: branches, dealers, agents can be published here to their hearts' content on the company's views, opinions, insights, or ask questions, in any form, style is not limited to the length of the 300-800 words, published in each period of 3-5 branches, dealers, or agents. Each issue will publish 3-5 contributions from branches, distributors or agents. [3-5 articles per issue, branches, distributors, agents for contributions]

G, professional life: the introduction of some of the company's employees' professional life, as well as by the qualifications of the manager to do the professional life of the talk, in order to do as a guide. [3-5 manuscripts per issue, the general manager to host the column and contribute]

H, talk about Baidu: employees in the work of personal experience or feelings, the style is not limited to any length, as well as the introduction of the shortcomings of the enterprise, the reform of the program introduction. [3-5 articles per issue, contributed by employees]

I, special reports: for employees interested in the topic, especially want to know about the people or things and a special planning of the focus of the report. [1 article per deadline, contributed by the editorial department]

J. Footprints of growth: the growth of an employee or a team in Budapest, and the process of realizing personal values. [1 article per deadline, staff contribution]

K, staff essays: belong to the key columns of the supplement, the staff's contributions, the topic is not limited, as long as it is the staff's personal experience or feelings on the line. [1 article per term, staff contribution]

L, kitchen cabinet wind and clouds: that is, the kitchen cabinet industry dynamics report, or on the kitchen cabinet industry trends (new initiatives, new policies) to express their views or evaluation. [1 article per deadline, contributed by the editorial department]

M, family home affairs: a column expanding around the theme of "happy home", reflecting the staff's family home affairs. [1 article per period, members contribute]

N, the president of the mailbox: that is, the chairman of the mailbox (or general manager of the mailbox), the staff's complaints, suggestions, or voice of the heart to reveal. [Each issue can be more than one, the interaction between the staff and the company's leadership]

O, editing and reading correspondence: the staff of the internal publication of the proposal or evaluation, from the company's dynamics to the staff's voices, from the management of knowledge to product knowledge and other suggestions, or from the layout design to the publication and distribution of all aspects of the proposal and evaluation, and to give targeted answers. [Each issue can be more than one, the interaction between employees and the editorial department]