First, understand the responsibilities of the store manager

(1) Basic responsibilities (1) Responsibility for achieving performance: No matter whether the store manager is an operator or a business operator, he must take the main responsibility for the performance in the store. (2) Responsibility of the manager: The manager must fully manage the people, goods, money and information in the store, and concretely implement

the company's regulations. (3) Responsibility of the commander-in-chief: The store manager should give full play to the greatest ability of guiding and commanding subordinates. Only with correct and appropriate guidance can subordinates give full play to their abilities. (4) Responsibility for solving problems: The store manager must think about and solve problems that occur in performance or work. (5) Duty of judgment: Within the scope of authority, the store manager should have correct judgment on the business. This is quite different from the position of subordinates acting on orders.

(2) Basic work 1. External work: < Pursuing the satisfaction of consumers in all aspects > (1) Marketing plan to attract consumers No matter what era, the success or failure of specialty stores depends on the quality and completeness of goods. Different from the past, we should not only meet the needs of consumers, but also propose new products that can accurately lead the consumption trend. This is the manager's first priority. (2) Create a business environment and selling points. The store environment that consumers expect should be safe, but also have a good atmosphere and characteristics. Achieving these two requirements is the manager's second priority. As long as customers come to the door, they will be given a cordial reception. Every service staff is kind, smiling and treating customers as friends. This is the point. Another point is the selling point: whether the design of the menu is clear at a glance, whether the price tag is clear, whether POP advertisements are provided, and so on. It seems very simple, but it is often overlooked by the store. (3) Let customers feel at home. When receiving customers at the scene, they must have convincing professional knowledge and standards. This professional knowledge and skill training in explaining dishes are the third priority of the store manager. The store manager should have the ability to make suggestions about the new life style caused by new products. However, if it is a half-baked introduction, it will have the opposite effect, wipe out the credit and make the impression greatly reduced. The attitude of receiving customers should not be excessive. The best degree is frankness and sincerely hope that customers can choose the dishes they want to eat. (4) The menu design should be varied, interesting and novel. Whether for customers or in-store waiters, the menu should make people full of fun, novelty and good visual experience, which is the fourth priority of the store manager. Today's consumers are definitely not satisfied with going to a restaurant to have something to eat casually. You must know through various channels before you decide to go to that store for consumption. 2, the manager's internal work (1) How to achieve the planned sales target is the manager's fifth priority, and creating good sales is the manager's primary task. The selection of dishes, on-site environment, hospitality and promotion are all its means. (2) the dishes must be kept fresh. The dishes in the store should not only be moderate in terms of the number of products in the warehouse, but also be kept fresh. This is the manager's sixth priority. Slow-moving products need to be promoted or written in time to report losses. (3) Improve the working efficiency of staff. In order to achieve the goal, it is necessary to a) keep the structure of staff to a minimum, b) ensure the work distribution and instructions, and c) improve the service level and working efficiency of waiters. (4) 31% of new customers must be developed every year, and the performance needs to be increased.

2. Functions of the store manager 1. Necessary qualifications (1) Enthusiasm: The store manager must have a high degree of enthusiasm and passion when facing the work. (2) Positive: face everything positively, which is the manager most needed when the enterprise develops. (3) Cheerfulness: Only a cheerful person can gather people and lead them. We need a manager who can make the store full of joy and harmony. (4) Sensibility: the most popular word now is sensibility, not only for the display or conversation of commodities, but also for the store manager, who should be emotional and full of love. (5) Coordination ability: * * * The basis of the same operation is coordination, which must be coordinated with subordinates, bosses, customers or counterparties. (6) sense of responsibility: the store manager has been entrusted with several subordinates and several million yuan of goods. Without a strong sense of responsibility, it is absolutely impossible. (7) indomitable spirit: a person can't be smooth forever. As a manager, he must be fearless of difficulties and have strong and patient perseverance. (8) Sense of belonging: love work, group, and regard the store as another home. (9) Execution: Failure is usually due to inaction. Immediate action is the qualification that a store manager should have. (11) Thinking ability: Think more broadly and deeply. Thoughtless action will lead to futility. (11) Judgment: Make a correct and quick judgment. The more the boss is away, the more important it is to judge. (12) Leadership: you must be able to mobilize and stimulate the enthusiasm of subordinates, have leadership and control power to guide subordinates, and be able to correctly handle interpersonal relationships. (13) Guidance: you can correctly guide subordinates to move forward, stop, and be able to do so, which is the origin for subordinates to achieve performance. (14) Set goals: set work goals and assign them. This is the focus of leading groups. (15) Persuasion: the ability to make one's own ideas and plans understood and accepted by the other party. Persuasion is the greatest weapon to impress a person. (16) Resilience: being able to basically deal with emergencies and unexpected disputes, and being able to handle various situations appropriately. (17) Intelligence gathering power: It is necessary to choose necessary and beneficial information when there are different kinds of information.

third, the organizational ability of the store manager

(1), the basic workflow of the store manager 1, in business 2, purchasing goods, collecting goods 3, closing business (2), weekend business

(3), month-end business

fourth, the interpersonal relationship of the store manager 1, effective communication (1) The so-called business communication: it is from the operator to the general practitioners. (2) Various relationships: superior → subordinate orders, instructions, intelligence subordinates → superior reports, suggestions, dissatisfaction, intelligence parallel relations, exchange of opinions, adjustment, and intelligence (3) Basic principles: it is not only conveyed to B by the sender A, but B must convey its reactions and actions to A for reconsideration after receiving the information, understanding and accepting it. 2, the main points of interpersonal relationship (1) is not the relationship between the upper and lower, but the horizontal relationship. (2) Make it a negotiable relationship. (3) They can still trust and rely on each other in times of danger and difficulties. (4) It is better to find out more advantages and strengths than to care about each other's shortcomings. (5) Be frank when necessary. 3, the store manager's ten commandments (1) always criticize the operator behind his back. Some store managers often criticize the operator's gains and losses in front of subordinates, mostly to improve themselves or shirk their responsibilities. It is easy to form a gap between employees and operators, so that employees lose confidence in the future of specialty stores and their own future, which has a very bad impact. If you really have different ideas and want to communicate with the operators, the best way is to choose the right time to interview the operators and put forward your own different suggestions face to face. (2) Every word of the operator should be taken as an imperial edict, and he is obedient, paying special attention to the superior's remarks or opinions, and losing the ability to correctly judge things. Such an approach will only affect the correct development of enterprises. Because as a front-line manager and the person who knows the sales on the spot best, he should have enough thinking and judgment ability. It is the manager's duty to give orders. However, if you don't put forward your personal views and opinions on the unreasonable business instructions and management system, it will not only cause the loss of the enterprise, but also the loss of the manager and employees. (3) indecision, when breaking the size of the things that are constantly encountered within the scope of responsibility, we must make a decisive decision and dare to take responsibility. The manager who dare not make a decision or make a decision is an act of evading responsibility and an incompetent manager. For such store managers, operators should replace them as soon as possible. (4) muddling through the work without setting a high standard saying; Where there is a will, there is a way. There is no high demand for yourself, and naturally there is no great development of companies and individuals. No matter what stage the company is in, there will always be higher requirements ahead, and operators and store managers should be passionate about the next goal. Managers who don't set goals and requirements for themselves will be eliminated by people with more ideals and passions. (5) I like to monopolize the results. If I succeed, I will exaggerate my ability. If I fail, I will push it to my subordinates to avoid responsibility. In this way, you will not be qualified as a store manager and your subordinates will never be completely convinced. This kind of store manager often feels the uncoordinated work from his subordinates and the challenge to his position. (6) The basic organizational operation mechanism of an enterprise is not understood deeply and thoroughly, such as observing various organizational regulations in the enterprise or contacting direct superior leaders, which are all important basic operations of the organization, but organizational communication is also a basic operation. Organizational operation mechanism is the lifeline of the normal operation of enterprises. If you don't know it deeply or thoroughly, you can't do a good job in store management. (7) The self-growth of managers who can't train subordinates must be based on team growth. Without the success of the team, there can be no personal success and achievement. Making subordinates capable of working is the premise of training subordinates. The purpose of training is to make work behavior more standardized and work efficiency improved. (8) Education without basic knowledge of labor management, management knowledge and common sense of life, safety awareness, etc. are all part of the basic knowledge that the store manager needs to master. (9) Managers who only provide and report information that is beneficial to them and think that one hand can cover the sky will be exposed one day. (11) only pay attention to the shortcomings of others, never care about the advantages of others, never tap the advantages of subordinates, never appreciate subordinates moderately, only haggle over the shortcomings of subordinates, and alienate others is tantamount to setting obstacles for their work. Anyone wants his work to be affirmed and praised. Moderate praise will make subordinates work harder, and it is also good for management.

5. Ways to treat subordinates 1. Treat subordinates' work (4) Make them understand the company's policies, goals, directions, and how they want employees to do it. (5) Assign everyone the type and scope of work. (6) Give everyone work goals, to what extent and level. (7) Stimulate work motivation (8) Instruction, guidance, suggestions and advice. (9) Provide information about work, such as industry competition and commodity information. (11) Simplify and evaluate the work. (11) Guidance of knowledge and skills (12) Pay attention to interpersonal relationships among subordinates, strengthen team spirit, adopt good opinions and proposals, and strengthen their sense of participation. (13) Help solve the problems encountered by subordinates. (14) Take the lead in work to lead all. 2. Praise methods to improve subordinates' motivation by three times (1) Effectiveness of rewards

(1) Caring is five points of education, three points of praise and two points of accountability, making them useful people.