enterprises survive and develop by profit, but where does the profit come from? If we analyze it carefully, we can find that the profit sources of the catering industry mainly include the following five aspects:
1. Prosperity benefits
The benefits of any industry or enterprise are closely related to the whole economic background. When the macroeconomic development momentum is good, it can bring certain benefits to enterprises, which is the prosperity benefit. On the contrary, if the whole economic development is blocked, the prosperity benefits of enterprises will be low. For example, the Asian financial turmoil, the "9.11" incident and the SARS epidemic have all affected China's economic development, and further affected the profits and benefits of China's entire hotel industry. Similarly, due to the different economic development in different regions, the benefits brought to hotels are also different. For example, on the whole, the benefits of hotels in western China are not as good as those in eastern coastal areas. In the same five-star hotel, the house price in Shanghai can be sold for one or two thousand or even three or four thousand, while in some cities in the central and western regions, it can only be sold for three or four hundred. Why? Just because the economic environment in different regions is different.
2. Opportunity benefits
Opportunity benefits in the market are also very important for any hotel. The biggest opportunity for enterprises is the supply and demand relationship between the market and products. If the supply exceeds the demand, the opportunity benefit of enterprises will be high, while the opportunity benefit of enterprises with supply exceeding demand will be low. Now some hotels still miss the glorious days in the early days of reform and opening up, because there were few hotels at that time, so hotels could achieve better benefits without considering the source of tourists and the market, but those days are gone forever, otherwise our hotel industry could not get rapid development and progress. In addition, if it becomes the first hotel in a certain area to pass ISO9111 or ISO14111 certification, it can become a special market image, thus bringing opportunities and benefits to the hotel. Of course, it will be a rare opportunity for your hotel if your competitors cause serious infighting within the hotel due to the change of management personnel, resulting in a sharp decline in the management level and service quality of the hotel, or need to close down for a long time for comprehensive renovation and transformation. Of course, this kind of opportunity and benefit can not be met.-Once it appears, hotels must seize the opportunity, seize the opportunity to win customers and consolidate and expand the market.
3. Innovative benefits
Hotels can form differential advantages through changes in products, technologies and business practices, so as to achieve better benefits. For example, some hotels have won a fixed number of guests through membership system; Some hotels strengthen technological innovation to attract high-level business guests with high technology; Some hotels also set up female guest floors, family floors, smoke-free floors, etc. to meet the requirements of specific guests; Other hotels cooperate with airlines to expand the tourist market by increasing points. These innovations can bring corresponding benefits to the hotel.
4. management benefits
management can improve benefits by increasing revenue and reducing expenditure and mobilizing employees' enthusiasm. For example, the catering department of Beijing Huadu Hotel resolutely implements the principle of "four with four ratios" (the same food ratio quality, the same quality ratio price, the same price ratio service, the same service ratio settlement), thus effectively reducing the procurement cost and improving the efficiency of catering business. Other hotels make a big fuss about energy saving, strictly implement the responsibility system of cost management, and control the energy consumption of hotels well. Some hotels have low morale and lack of enthusiasm. By changing management personnel and establishing an effective incentive mechanism, the hotel looks brand-new and its benefits are greatly improved.
5. Benefits of resource integration
Hotels have many resources, including people, equipment, information, markets, tourists and so on. Different allocation methods of resources will bring different benefits to hotels. For example, some restaurants are very popular in catering, but their business premises are limited, so they changed the nearest rooms into private rooms, which improved the comprehensive benefits of the hotel. Similarly, when some hotels transform from ordinary sightseeing hotels to business hotels, they should integrate relevant resources in time, increase the supply of business services and fitness services, and lay the foundation for retaining business guests. Of course, in terms of the allocation of human resources, we should also make timely adjustments and changes according to the shift of the hotel's business focus and business strategy to meet the new business requirements and improve the hotel's efficiency of human resource management. Life is so simple, use the leopard to grab the single app and solve the life service problem anytime and anywhere.